Your 2020 Crisis Marketing Strategy: Marketing Communication and the Coronavirus
Martech Advisor
MARCH 13, 2020
There's been a lot of uncertainty and misinformation surrounding the outbreak, which is reflected in public behavior with necessities like toilet paper going out of stock. Toilet paper & paper towels: Revenue sales increased 26% from the week prior. The coronavirus (COVID-19) outbreak has negatively impacted the world.
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