Webbiquity

SEPTEMBER 16, 2013

Just as a college student may be able to cheat in a class by buying a term paper, or even test answers, the result is that the student didn’t really get the benefit of learning in the class, which will have long-term (if not also short-term) repercussions.

Planning 100

Planning Marketing & Strategy Twitter Class 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

SEPTEMBER 25, 2018

Whatever types of content you’re producing—white papers, ebooks, infographics, videos, research reports—all of these can be featured in or promoted through a blog post. ” Downloading a white paper or ebook, for example, is a modest request; these offers tend to pretty well in search marketing.

Work Management 252

Work Management B2B Marketing Marketing Management B2B Thought Leadership 252

Webbiquity

NOVEMBER 5, 2019

Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Include a section for white papers, case studies, and videos. White papers. Blog posts and white papers are two of the most used formats. Traditional B2B marketing strategies relied heavily on direct and outbound methods.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Webbiquity

JANUARY 2, 2013

Most outbound marketing spend is on telemarketing, followed by direct mail and trade shows. The most popular type of content: white papers, read by 88% of buyers. Blogging generally gets the largest share of inbound marketing budgets, followed by social media, SEO (if calculated separately from blogging) and PPC advertising.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

AUGUST 22, 2012

Industry presence: listings in industry-specific directories, trade show sponsorships, industry association memberships and other similar links can lead directly to referral site traffic or build brand recognition that leads to direct visits. Offline Drivers of Direct Visits. Offline Drivers of Direct Visits.

Traffic 100

Traffic Optimization Marketing Websites Word of Mouth 100

Webbiquity

APRIL 17, 2013

In a WPO strategy , different disciplines like public relations (PR), SEO, social media, content development, online advertising, analyst relations, and even trade show marketing are managed in a coordinated manner to maximize the total online visibility of a brand for key phrases. Public Relations. Backlink categorization.

Public Relations 100

Public Relations Allocation Advertising Benchmark Trade Show 100

Webbiquity

OCTOBER 29, 2012

Industry Presence (trade association articles, association membership lists or directories, trade show exhibitor lists, industry analyst coverage, etc.). Paid Presence (search engine ads, banner ads on trade or publication sites, social network ads).

Paid Content 100

Paid Content Optimization SEM Microsite 100

Webbiquity

FEBRUARY 10, 2015

Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. Paper catalogs are least important. But only 14% trust advertisements. ( #Socialnomics 2014 ). 82% of hyper growth SMBs say social media is effective for generating new leads. Business 2 Community ). Believable.)

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Webbiquity

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Content Marketing and SEO.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Webbiquity

DECEMBER 19, 2017

There’s a growing realization that insightful white papers, pithy blog posts, and slick social media graphics don’t mean much if your product is difficult to purchase, implement, or use. B2B companies are increasingly making customer experience not only an area of focus but also the responsibility of the marketing function.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Webbiquity

NOVEMBER 12, 2013

Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? Nearly three-quarters of brand marketers still view live trade shows and conferences as either “very valuable” or “essential to doing business.” eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? Nearly three-quarters of brand marketers still view live trade shows and conferences as either “very valuable” or “essential to doing business.” eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

AUGUST 19, 2014

Frequent best-of honoree Laura Click serves up more than a dozen helpful tactics for growing an opt-in email marketing list, from offering an incentive to sign up (“such as eBooks, webinars and video series”) and social media channels to digital ads, contests, and collecting email addresses at trade shows and other industry events.

Email Marketing 100

Email Marketing Opt-out Opt-in Paid Search Agency 100

Webbiquity

AUGUST 18, 2012

Small organiations spend more than twice as much on social media and 3X as much on blogging as their larger counterparts, while big businesses spend three times as much on trade shows and nearly twice the share of their budget on direct mail as do smaller firms. Econsultancy ). More is (often at least) better. Econsultancy ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Webbiquity

NOVEMBER 19, 2013

While text (such as blog posts and white papers) will continue to play a significant role in B2B marketing, messages and concepts can often be delivered in a more compelling manner through infographics, online slide presentations, and video. Capitalizing on trade shows. Multimedia content, including video.

Work Management 100

Work Management Marketing Management Marketing Automation Services B2B Marketing 100

Webbiquity

NOVEMBER 19, 2013

While text (such as blog posts and white papers) will continue to play a significant role in B2B marketing, messages and concepts can often be delivered in a more compelling manner through infographics, online slide presentations, and video. Capitalizing on trade shows. Multimedia content, including video.

Work Management 100

Work Management Marketing Management Marketing Automation Services B2B Marketing 100