Chris Koch

JANUARY 29, 2010

The price is the forms we make people fill out to download white papers or sign up for events. For example, there is no way that the typical Webinar is worth as much as an in-depth research report, yet we make buyers give us the same amount of information for both—we charge them the same price. That has to change. Account history.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

The price is the forms we make people fill out to download white papers or sign up for events. For example, there is no way that the typical Webinar is worth as much as an in-depth research report, yet we make buyers give us the same amount of information for both—we charge them the same price. That has to change. Account history.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

The Effective Marketer

MAY 29, 2009

Initially I got the paper version of WSJ and later was an avid reader of WSJ.com. They can’t fight it for long, especially if other papers start using the Kindle and other ebook devices to try to gain subscribers. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Work Management Effectiveness Marketing Management 100

Exo B2B

JUNE 5, 2018

To do this, the most commonly used content vehicles are: White papers. Slideshows or other similar presentations. LinkedIn is a close second at 79%, unexpectedly followed by Twitter at 70%. Customer case studies. Blog posts and other articles. Videos and podcasts. The ability to decipher trends is no longer enough. Facebook is.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership B2B Marketing Planning 40

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

An industry analyst report, a technical white paper, and a short customer case study are enough to build out a lead nurturing campaign. An investment into a webinar and complementary white paper would give you the opportunity to promote the live event and promote the archived event for months after. Use your imagination.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48

MLT Creative

NOVEMBER 10, 2010

He was an old-school print production guy who could accurately declare the details of a paper stock with a glance, a graceful flick of a corner, and a gentle fingertip stroke. As the presentation progressed to the main topic, from the back row, Boomer muttered under his breath, “Branding schmanding. Follow me on Twitter.

Brand Identity 40

Brand Identity Branding B2B Advertising Agencies 40

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. For example, the typical B2B prospect receives an average of 20.3

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The Effective Marketer

MARCH 12, 2009

Yes, I may remember the task from time to time and I write it down in a yellow sticky note, but getting it into my task list (be it in Outlook where I centralize everything, or in a paper notebook that I used back in the day) triggers some type of psychological commitment that is not the case otherwise. Want to start labeling your meetings?

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Need to see the increase in Twitter followers over time? Trade show. Presto, a pretty graph in about 3 seconds flat. A new product launch.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

The Effective Marketer

FEBRUARY 25, 2009

Some people like paper and pencil and carry notebooks around with them, pages filled with meeting notes, reminders, etc. Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! That’s the core of getting stuff done and being productive.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

Schubert B2B

MAY 26, 2022

This blog presents important ways your company can use PR and how it fits into an integrated B2B marketing program. . PR Marketing and Trade Publications. B2B companies are very industry focused, and trade journals are a good place to find a specific targeted audience.

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115

Online Marketing Institute

MAY 18, 2010

TopRank SEO client, Jiyan Wei from Vocus will present a case study of how they’ve used and advanced their SEO efforts with the 500,000 press releases hosted on PRWeb. There will also be a special handout (small book) provided of the presentation with additional SEO resources available to the first 50 attendees.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Heinz Marketing

FEBRUARY 19, 2018

Why are we writing white papers and PowerPoints, and big presentations that you can’t read on a three inch screen? The next message you get in front of someone, that may be a phone call, it may be a trade show booth, it may be an email, people are more likely to engage with you then. We do white papers and webinars.

Top of Funnel 51

Top of Funnel Banner Ads Paid Search Agency Banners 51

SmartBug Media

NOVEMBER 18, 2022

For example, did the sales and marketing funds you spent on a trade show booth result in a sales-qualified lead who bought your product or service? The ROI on the trade show would determine whether you should participate again next year. This landing page houses your gated content, such as a guide or white paper.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

The Effective Marketer

APRIL 29, 2011

Making the Conference Count If you really want to make the most out of your trade show, conference, or other learning event you attended, you have to be prepared to act when you get back to the office. x 11 letter size paper, some small 3×5 index cards can do the trick. It doesn’t need to be a full 8.5

Conference 100

Conference Effectiveness Marketing Budget Creation Work Management 100

B2B Digital Marketer

SEPTEMBER 8, 2020

18:29 – Why white papers are overrated. Lee’s Twitter: [link]. Show Transcript. Jim Rembach (00:48): Uh, and so I had the opportunity to track and you may see him, um, you know, doing some presentations and sharing his knowledge and wisdom on the internet. Timestamps/Outline. 00:36 – Intro.

Top of Funnel 52

Top of Funnel Digital Marketing Funnels B to B Content 52

SmartBug Media

JANUARY 29, 2020

In fact, according to BigCommerce , when customer case studies and/or testimonials are present on your website, people are 58 percent more likely to convert. Much like the abridged, inspirational blog post, you can use a similar format to include in your guides, white papers, infographics, and so on. Co-host a webinar on a niche topic.

Case Study 113

Case Study Case Studies Studies Paid Search Agency 113

Ambal's Amusings

OCTOBER 8, 2009

Blog CindyKing Twitter CindyKing. Blog Stories That Sell Twitter Casey_Hibbard. Sales then uses the content in PowerPoint presentations, sales letters, live in sales conversations, and proposals. Blog Kranzcom Twitter jonkranz. Something to talk about on your blog and on Twitter. Trade show handouts.

Case Studies 100

Case Studies Case Study Activities Studies 100

accelerate agency

AUGUST 4, 2021

This content—which could take any number of forms, including blogging, infographics, white papers, or case studies —gives prospective customers something interesting and insightful to engage with. You will, however, have to offer them something for their trouble—so think white papers, webinars, ebooks, case studies, and so on.

Inbound Marketing 98

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy 98

B2B Marketing Zone Posts

JUNE 9, 2010

100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that’s worth checking out. Kill the white paper!”

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Webbiquity

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Sourcing B2B Content For Marketing Strategy!

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Online Marketing Institute

NOVEMBER 8, 2010

Rocket watcher b2b marketing metrics View more presentations from April Dunford. You can sign up for email updates, subscribe via RSS or follow me on Twitter. 5 Reasons to Stop Exhibiting at Trade Shows A New Marketing Framework If Your Message Works, Don’t Tinker With It 04.

Startups 40

Startups B2B Marketing B2B Planning 40

Single Grain

JULY 5, 2023

For example: To bake a cake, you will need: 2 cups of flour 1 cup of sugar 1 cup of milk 2 eggs 1 tsp of baking powder Dialogue/Conversational: When simulating conversations or presenting information in a conversational manner. Write a 200-character Twitter post about how my [industry] company uses our branding to improve [characteristic].

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Optinmonster

AUGUST 27, 2023

An ideal lead magnet: Solves a real problem for your customers Gives a solution that’s quick and easy to implement Is valuable, but easy to digest Shows your expertise Some of the best lead magnets include ebooks, case studies, and webinars. Webinars Webinars are another proven lead generation tool.

Paid Content 96

Paid Content Content Marketing Top of Funnel Planning 96

Hubspot

JULY 21, 2015

But I hate to let perfection get in the way of progress, so let's just get something down on paper so we have a basis for discussion: Content marketing is a marketing program that centers on creating, publishing, and distributing content for your target audience -- usually online -- the goal of which is to attract new customers.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28