The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. I spoke to Daniel Kushner, CEO of B2B social media management platform company Oktopost , for his perspective. (HS)

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Metadata

SEPTEMBER 20, 2023

Paid social advertising has changed a lot since Facebook (now Meta) introduced ads at an event in 2007 featuring executives from Blockbuster, CBS, and The Coca-Cola Company. Most of my peers say the rise of ABM and the death of gated content is happening independently. Most of the changes have been positive.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

EveryoneSocial

JUNE 4, 2019

You and your organization already know social media has taken the world by storm and hasn’t shown many signs of stopping. These social networks (Facebook, LinkedIn, Twitter) have shaped the way the world communicates and offers a way to connect with others that haven’t been seen before. An Intro to Brand Advocates.

Peer-to-peer 74

Peer-to-peer Brand Identity Branding Word of Mouth 74

Velocity Partners

FEBRUARY 20, 2024

Understanding the role of each paid media channel in your GTM strategy. When I recently stumbled upon John Miller’s insights on his new B2B Growth Playbook, I found myself nodding in agreement. John’s views struck a chord with me. Coincidentally, we recently explored this very topic in this blog post. Things are about to get real.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

Adobe Experience Cloud Blog

OCTOBER 4, 2012

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. Paid Advertising Opportunities on the Major Social Media Channels.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Metadata

SEPTEMBER 29, 2022

A study found that companies that focused on aggressive recession marketing grew during the 1980s recession by 256%, unlike those who slashed or eliminated their budget. They shared the following on LinkedIn : “Those who indiscriminately cut marketing budgets actually performed worse than peers who invested in key channels.

Cost per Lead 98

Cost per Lead Ideal Customer Profiles Budget Programs CPL 98

Oktopost

FEBRUARY 21, 2022

Any company’s most valuable asset are its employees—and if you’ve tried to recruit in the past two years, chances are, you know just how valuable they are. But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. The State of B2B Social Media Marketing Report ).

Statistics 76

Statistics Paid Content B2B Thought Leadership Peer-to-peer 76

Salesforce Marketing Cloud

JUNE 2, 2022

And is each area getting the support it needs? And is each area getting the support it needs? These include paid social and display, gated ebooks and research reports, content syndication, third-party emails, and webinars. This serves as a direct connection to peers, industry leaders, and the community.

Enterprise Management 98

Enterprise Management Peer-to-peer Demand Generation Agencies Account Based Marketing 98

NetLine

NOVEMBER 13, 2018

The “All-in-one marketing agency”, and all-in-one marketer: a well-rounded perspective on demand generation. In our latest installment of the Marketer Showcase feature, we caught up with the President of marketing agency 190west , Tom Prendergast. How does Content Marketing fit into your overall marketing strategy?

Demand Generation Agencies 58

Demand Generation Agencies Paid Social Agency Paid Search Agency Advertising Agencies 58

Crimson Marketing

APRIL 15, 2015

Most important of all is the trend towards user generated content: 97% of #B2B buyers trust content more if its #UGC and peer reviewed Click To Tweet. Most important of all is the trend towards user generated content: 97% of #B2B buyers trust content more if its #UGC and peer reviewed Click To Tweet. case studies – 73%.

Trends 100

Trends Peer-to-peer Paid Social Agency Case Study 100

Sprout Social

FEBRUARY 1, 2021

For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built. This year also confirmed just how important social media marketers are—and the many hats they’re expected to wear. you are not just posting content on social media.

Social Media 133

Social Media Social Marketing Media Work Management 133

ANNUITAS

SEPTEMBER 29, 2016

However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. Like most complicated questions, the answer is going to be different for every company. To be clear, nothing in the study showed me that they obviously differentiated between paid advertising and organic shares.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

Metadata

FEBRUARY 2, 2023

While we’re all playing from the same B2B marketing playbooks, your interpretation of them will (and should) vary from your peers. Using these tactics without regard for company dynamics and marketing maturity is reckless. Every company has a unique marketing puzzle with pieces—the tactics above—that fit together differently.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Demand 52

DemandBase

APRIL 29, 2020

Like other companies, the Demandbase marketing team has gone from weekly in-person meetings in Journey, our main conference room, to entirely virtual Zoom-fests. Like other companies, the Demandbase marketing team has gone from weekly in-person meetings in Journey, our main conference room, to entirely virtual Zoom-fests.

B2B Marketing 86

B2B Marketing Account Based Marketing DemandBase Planning 86

Sword and the Script | B2B

APRIL 11, 2020

As I look out across my peers in B2B marketing , for many of us, this is our third trip to recession rodeo – after the dot-com bust and financial crisis of 2008. She’s the CEO of Analytics Partners , a marketing analytics software and consulting company. You’ve got more constraints than ever. What sort of studies?

Paid Content 62

Paid Content Marketing Budget Marketing Budget Creation Budget Programs 62

EveryoneSocial

JANUARY 26, 2021

In fact, 75% of B2B buyers use social media to make purchasing decisions. That’s only going to keep growing over time so companies with B2B social media strategies in place are more likely to take advantage of the growing benefits of digital marketing. Define goals. Are they producing certain content types but not others?

Social Media 63

Social Media Sales Management Media Marketing & Strategy 63

BenchmarkONE

DECEMBER 28, 2021

Understanding your target audience is step one for most small businesses looking to get their marketing and sales efforts off the ground. But nailing down specifics of who you should be selling to isn’t always so straightforward. . You have to take a calculated approach to establish your target audience if you want to be as accurate as possible. .

Paid Content 65

Paid Content Psychographics Marketing Budget Advertising Agencies 65

NetLine

DECEMBER 1, 2020

There’s even more pressure to think outside of the box, deliver results, and leverage strategies that evolve alongside the industry. That’s why we’re excited about our most recent Marketer in our Showcase. Cutting through the fluff to get to the core of content marketing and its tie to demand generation, let’s dig in and meet Nathan!

Paid Content 52

Paid Content Work Management Demand Generation Agencies Marketing Management 52

ANNUITAS

SEPTEMBER 29, 2016

However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. Like most complicated questions, the answer is going to be different for every company. To be clear, nothing in the study showed me that they obviously differentiated between paid advertising and organic shares.

Social Media 100

Social Media Social Marketing B2B Marketing Demand Generation Agencies 100

Hinge Marketing

JANUARY 5, 2023

This is in contrast to outbound marketing activities, which involve more traditional forms of advertising such as television commercials, print ads, direct mail, and even paid social media ads. There’s a scene in the 2014 sci-fi adventure film Interstellar that stuns me to this day. Too much time passes. .

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Parse.ly

APRIL 7, 2022

Read on for a blueprint you can follow to start producing more vital video content marketing resources for your company. Video content marketing is more than just the norm these days; it has become essential to incorporate this medium into your strategy. Prioritize pre-production. Empower everyone on your team to contribute.

Resources 52

Resources Video Marketing Planning Work Management 52

Parse.ly

SEPTEMBER 19, 2019

Read on for a simple blueprint you can follow to start producing more vital video content marketing resources for your company. Video content marketing is more than just the norm these days; it has become essential to incorporate this medium into your strategy. Put together an effective video content marketing tool stack to save time.

High Quality Lead 69

High Quality Lead Resources Video Marketing Planning 69

Walker Sands

JANUARY 27, 2020

When it comes to purchase decisions, buyers simply place more stock in the information and recommendations they receive from their peers. The influence of UGC is growing across all social channels. Rewarding the creators of UGC with reposts or retweets motivates participation, especially for brands with a large social following.

Brand Identity 52

Brand Identity Branding Peer-to-peer B2B 52

EMagine B2B Blog

APRIL 19, 2019

Social media has become embedded in the daily routines and lives of people worldwide. It’s clear that social media is now a primary way for companies to engage, educate, and interact with their audiences. Through social media, a pharmaceutical company can: Build brand awareness. Attract the media.

Social Media 50

Social Media Social Marketing Marketing & Strategy Marketing Strategy 50

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. But it’s 2018 and more likely than not, your audience is on social. Social media marketing is the ultimate way to build relationships with your audience.

Social Media 111

Social Media Paid Content Social Marketing Media 111

Content4Demand

DECEMBER 6, 2018

According to research from Salesforce , 65% of B2B buyers say they’d switch brands if a company didn’t personalize their communications. Even more (75%) buyers said that by the year 2020, they expect companies to anticipate their needs and serve relevant suggestions. . . This isn’t an unfair expectation.

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

Hubspot

NOVEMBER 8, 2018

Some responses have to do with their personal work, others are relevant to the company of which they’re apart, and a few are just really cool and new perspectives on tried and true marketing practices. You never know what you’ll learn from your peers in the field. What works for one business might not work for another.

Paid Content 78

Paid Content Tips Work Management Marketing Management 78

Kapost

DECEMBER 16, 2016

I’m currently the social media marketing intern at Kapost. Analyzing data, tracking social metrics, scheduling social, and upholding the brand’s social media presence were all entirely new to me. We’ve all heard someone say it… “ Print is dead.”. Before you know it everything will be digital.”. The New Way.

Peer-to-peer 48

Peer-to-peer Paid Search Agency Cross-Selling Paid Social Agency 48

Vidyard

FEBRUARY 4, 2020

There’s a good reason why 56% of companies have already invested in webinars. There’s a good reason why 56% of companies have already invested in webinars. Speakers can also attend from anywhere in the world, making it easier for you to secure top industry professionals and thought leaders, no matter where your company is located.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Martech Advisor

JANUARY 6, 2020

Real estate social media marketing is an essential process for realtors to reach out to their target audience. In this article, we discuss what real estate social media marketing is, advantages of using social media, and six best practices for realtors to follow while using social media to promote their brand and products.

Social Media 110

Social Media Social Marketing Practices Media 110

MKT1

JANUARY 5, 2023

Startups waste way too much money hiring contractors for all the wrong things, mismanaging agencies, placing blame on agencies when the issue is the startup’s own strategy, and leaving contractors to fend for themselves.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Social Agency Ad Agencies 52

Vidyard

FEBRUARY 4, 2020

There’s a good reason why 51% of companies have already invested in webinars. With many companies making the move to virtual or online events , more and more are counting webinars as one of the best ways to generate leads, they’re quickly becoming one of the most popular forms of marketing content. What is a Webinar? Keynotes) 3.4

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Single Grain

FEBRUARY 24, 2023

That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), We’ve put together a list of the top 10 B2B marketing agencies to help you discover the perfect agency to take your business to the next level.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

Golden Spiral

DECEMBER 3, 2021

Posts on social media can cause massive surges in business or take down an individual’s reputation. For B2B companies, and for HealthTech companies specifically, social media can be an effective means of recruiting and nurturing leads, but is not utilized to its fullest potential. Research Process.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

Metadata

JANUARY 8, 2024

As a demand generation marketer , you’re under more pressure than ever to prove your paid campaigns are driving pipeline and revenue. But according to Liam, those metrics mean jack to everyone at your company who matters. Unfortunately, the metrics you’ve relied on in the past probably aren’t enough to show that anymore.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Spiralytics

NOVEMBER 20, 2023

Today, influencing is a prevalent career many ordinary social media users want to tap into—Filipinos being one of them. Coined as the “social media capital of the world,” the Philippines ranks second worldwide in average daily social media usage. Over 86% of e-shopaholics buy directly from social media.

Marketing & Strategy 62

Marketing & Strategy Marketing Strategy Advertising Agencies Paid Social Agency 62

The Point

NOVEMBER 23, 2021

Side note: this is a perfect example of a SaaS company leveraging aggregate client data to generate meaningful content for marketing. Security companies do this all the time with so-called “threat reports.” More SaaS companies should do the same. webinars vs. ebooks), product category, and target market. Am I taken to a form?

Linkedin 130

Linkedin Cost per Lead Paid Search Agency Ads 130