Directive Agency

APRIL 21, 2023

In fact, 86% of software buyers use peer review sites when buying software. However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social. The right directories for your tech company are typically the ones that rank high on your key buyer search terms.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Metadata

SEPTEMBER 29, 2022

A study found that companies that focused on aggressive recession marketing grew during the 1980s recession by 256%, unlike those who slashed or eliminated their budget. They shared the following on LinkedIn : “Those who indiscriminately cut marketing budgets actually performed worse than peers who invested in key channels.

Cost per Lead 98

Cost per Lead Ideal Customer Profiles Budget Programs CPL 98

Metadata

APRIL 8, 2024

After a few years, I decided it was time for a change, so I made a big one and started my career in marketing at a company called Influitive , which is the technology behind the customer communities at companies like Adobe, ADP, and IBM. I wasn’t any less skeptical of paid social, I knew a test run of Metadata wouldn’t hurt.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

Metadata

FEBRUARY 2, 2023

Google PPC ads still drive a solid cost per lead (CPL)? While we’re all playing from the same B2B marketing playbooks, your interpretation of them will (and should) vary from your peers. Using these tactics without regard for company dynamics and marketing maturity is reckless. Some marketers see ROI on TikTok ? Sign me up.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Demand 52

Metadata

JANUARY 8, 2024

As a demand generation marketer , you’re under more pressure than ever to prove your paid campaigns are driving pipeline and revenue. But according to Liam, those metrics mean jack to everyone at your company who matters. Unfortunately, the metrics you’ve relied on in the past probably aren’t enough to show that anymore.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Single Grain

FEBRUARY 24, 2023

That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), We’ve put together a list of the top 10 B2B marketing agencies to help you discover the perfect agency to take your business to the next level.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

The Point

NOVEMBER 23, 2021

Enter the good people at Metadata.io , who analyzed nearly $15 million in customer ad spend on LinkedIn and Facebook to generate a compelling benchmark report covering everything from click-through rate (CTR) to cost per lead (CPL). Security companies do this all the time with so-called “threat reports.” But I digress … The Metadata.io

Linkedin 130

Linkedin Cost per Lead Paid Search Agency Ads 130