article thumbnail

The Challenges of B2B Marketing in Uncertain Times (And How to Overcome Them)

The Lead Agency

Businesses are scrambling to operate in this new environment, and many decision-makers are tightening their discretionary expenditure, including marketing. In order to give businesses the best chance of survival, decision-makers and marketers should instead pivot their marketing strategy to ensure they stay relevant to consumers.

article thumbnail

13 Things You Should Do When Filming Remote Interviews

Vidyard

Contents 1. While most standard interview videos are filmed in-person, remote interview videos are content that’s composed primarily of clips filmed over a webcam or video call. case study vs. video podcast ), whether you need B-roll footage, and how you plan to use the actual video (i.e. Why Record Interviews Online?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why a B2B Brand Is Experimenting With Snapchat

Convince & Convert

Former-Intern-Turned-Media-Maven Caitlin Angeloff joins Jay and Adam this week to share her successful approach to social media marketing within her brand, DocuSign. Why engaging social media at every stage of the sales cycle turns everybody into brand advocates. Influencer marketing? Paid social?

Skype 123
article thumbnail

Your Digital Marketing Strategy Is Getting Hit By Ad Injection

Content Standard

If you’ve ever seen a pop-up ad that warns you your computer is at risk of a virus of cyber attack, congratulations! You’ve likely been the target of ad injection practices. Those companies are paying for the ad space, but fraudulent injections are stealing the exposure. A Growing Threat to Online Advertising.

article thumbnail

Top seven chatbot platforms and tools available

ClickZ

30-Second Summary: By 2020, a Walker study stated that customer experience will overtake price and product as the major differentiating factor. A Walker study stated that customer experience will overtake price and product as the major differentiating factor by the end of 2020. It lets local teams customize bots to local markets.

article thumbnail

10 Best Sales Tools to Boost Your B2B Sales

SalesIntel

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Some of them are free while others are paid – but all bring in enormous value to the sales process. Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools.

article thumbnail

How to Hire a Digital Marketing Agency: Red Flags and Key Questions

Adobe Experience Cloud Blog

Author: Mike Tomita Let’s face it, even the savviest marketing teams sometimes don’t have the bandwidth to take on digital marketing , which is a strategy in itself. There are many reasons to consider hiring a digital marketing agency. There are many reasons to consider hiring a digital marketing agency.