Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Brandpoint

MARCH 30, 2020

The image you convey and content you produce — whether as a speaker, writer, thought leader or CEO — all build your personal brand. Thinking like a content marketing professional can help you shape and boost your personal brand, making it possible to reach a wider network and audience than ever before.

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Tiecas

AUGUST 14, 2023

I recently downloaded the report Manufacturing Content Marketing – Insights for 2023. The results are from the survey done and published by the Content Marketing Insititute. Understanding the audience for the manufacturing content marketing survey Let me first talk about the respondents for this survey.

Customer Surveys 52

Customer Surveys Content Marketing Marketing Budget Creation Planning 52

Digilant

APRIL 1, 2021

With the staggering amount of video channels advertisers have to choose from when crafting a media campaign, it is helpful to understand the differences and benefits of each one. Keep reading to learn more about the different video advertising formats advertisers can use to reach viewers. . In-Stream Video .

Paid Content 52

Paid Content Advertisements Advertising Video Marketing 52

Hubspot

AUGUST 19, 2020

For many marketers, ranking on page one of Google is the ultimate sign that your piece of content has made it. At least that's the prevailing belief among modern marketers and SEO specialists. At least that's the prevailing belief among modern marketers and SEO specialists. But — just how valuable is a page-one ranking?

Organization 101

Organization Paid Search Agency Lead Scoring Lead Ranking 101

Hubspot

APRIL 6, 2021

In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Content marketing has been proven to deliver resounding success. According to the State of Inbound report, content creation is a top priority for 53% of marketers.

High Quality Lead 101

High Quality Lead Lead Ranking Lead Scoring Paid Content 101

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. And targeting your audience with paid social media campaigns is one of the best ways to do that. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? How long should your ad text be?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Content Marketing Institute

DECEMBER 19, 2018

Natalya Minkovsky found and shared some of the best in each issue of Chief Content Officer magazine. In addition to the music video, the educational effort includes behind-the-scenes footage, frequently asked questions, a quiz to test your VELCRO® legal knowledge, and an invitation to join the #dontsayvelcro “movement” on social media.

Sample 89

Sample B2B Marketing Planning Content Marketing 89

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. Savvy professional services firms and other expertise driven sales teams develop content specifically to educate potential clients and showcase their expertise and areas of focus.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Martech

MARCH 13, 2024

Not only is this technology new, but it promises to do work for which we are being paid and consider ourselves skilled. Today’s AI applications In our marketing organization, we’re using AI in various areas, including copywriting, image generation, ideation, mood boards, tagging metadata and storyboards.

Marketing AI 108

Marketing AI Efficiency Creativity Copywriting 108

Bluetext

SEPTEMBER 3, 2021

Have you ever searched for a term or product, then had to wade through a sea of ads before you could find what you were looking for? What’s even more frustrating is seeing the same ads over and over again. Keep reading to learn 4 ways you can avoid wasting your paid media budget: 1. Decrease Ad Frequency.

Paid Search Agency 26

Paid Search Agency Paid Content Advertising Agencies Social Media 26

Valasys

FEBRUARY 21, 2020

Brand advertising benefits B2B marketers as it evokes positive sentiments in the market for the brand in question. Before a product launch marketers deeply inspect about their brand identities, colors, fonts & other stylistic choices.

Advertisements 52

Advertisements Advertising WOMM B2B Marketing 52

Sprout Social

NOVEMBER 29, 2021

Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions. According to our data, 65% of participants have already made purchases directly through social media. Social commerce , on the other hand, is the next frontier.

Buy 143

Buy Brand Identity Branding eCommerce 143

Sprout Social

SEPTEMBER 24, 2020

At 706+ million users in 200+ countries, LinkedIn is one of the most used social media platforms for making connections. While it used to be primarily used for recruitment, it’s also now used for sharing content and maintaining professional relationships. Up your LinkedIn marketing game. The company page should not be silent.

Paid Content 144

Paid Content Linkedin Tips Work Management 144

Zoominfo

OCTOBER 5, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

ClearVoice

JANUARY 17, 2020

Paid not for your skill or expertise but as minutes of grunt work. Have your work valued, get paid on time, and run your business instead of letting your business run you. Asking some strategic questions about how the content you create will be used is a great way to show your expertise and professionalism. Sound good?

Positioning 121

Positioning Work Management Click Rate Deliverability 121

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. And targeting your audience with paid social media campaigns is one of the best ways to do that. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? How long should your ad text be?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Content Marketing Institute

OCTOBER 7, 2017

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In the news, we discuss the week that was Advertising Week. In the news, we discuss the week that was Advertising Week. Download this week’s PNR: This Old Marketing podcast. Content love from our sponsor: Ahrefs ( 11:40 ).

Amazon 94

Amazon Internet Marketing Google Content Marketing 94

Sprout Social

MARCH 24, 2020

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Because the opportunities and marketing channels available to brands today are staggering. What is SWOT in marketing, though? “Oh great, another new marketing acronym.” Set SMART-er social media goals.

SWOT 87

SWOT Paid Content Analysis Social Media 87

Biznology

FEBRUARY 9, 2018

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. Not that your audience always comes to the content that sells your products through search. And it can do so much more. ” Why?

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. As data-driven marketers, we’re keenly aware that most visitors won’t ever convert to a lead or sale. See how many conversions have direct, email, or organic search touchpoints after a visit to a paid search landing page?

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Inbox Insight

NOVEMBER 17, 2020

Intent data can be used to drive B2B marketing efforts through a multi- or omni-channel strategy, giving you invaluable insight into what prospects are about to do next. Not only should marketers be capturing intent data across every channel, but they should be applying insight to make these channels convert seamlessly.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98

ClearVoice

JUNE 5, 2020

For even the most seasoned of content marketing professionals, letting go of the comforts and protections of an employer and setting out into what feels like a sea-of-unknowns is a terrifying jump. Becoming a full-time freelance content marketer. Why the market may need more freelancers soon.

Work Management 120

Work Management Content Marketing Planning Marketing Management 120

chiefmartech

DECEMBER 21, 2015

I took my shot at the prediction hall-of-fame last year , predicting that Microsoft would spend more than $1 billion on acqusition(s) in the marketing technology space in 2015. Microsoft made plenty of interesting acqusitions in 2015 , but not a major marketing platform for north of $1 billion. I thought it was a reasonably solid bet.

Enterprise Management 160

Enterprise Management Work Management Marketing Management Marketing Budget 160

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading!

Paid Content 182

Paid Content Campaigns Examples B2B 182

ClearVoice

NOVEMBER 7, 2019

But while freelance articles are consistently assigned to you, snagging a long-term content marketing contract feels like an ongoing uphill battle. content marketers and writers who have snagged stellar contracts. You can turn any SEO keyword into content gold.

Content Marketing 76

Content Marketing Marketing Proposals Work Management Lead Scoring 76

Marketing Insider Group

JULY 15, 2020

If there is any positive trend the COVID-19 pandemic has brought to the events industry, it is the adoption of virtual event platforms as a viable alternative to in-person events. Extension of Event Content Lifecycle. This adoption has helped many event organizers to prevent event cancellation, thereby minimizing their revenue loss.

Sales Qualified Leads 321

Sales Qualified Leads Budget Programs Conference Marketing Budget 321

BOP Design

FEBRUARY 5, 2020

Wondering whether all the hard work you are putting in for your B2B digital marketing strategy is getting results? If it’s been 3 – 4 months since you’ve launched your B2B digital marketing strategy and you are only seeing 3 – 5 website leads per month, something isn’t right. Poor Click-Through Rates on Ad Campaigns.

Marketing & Strategy 94

Marketing & Strategy Marketing Strategy Marketing Analytics Tools Planning 94

Content Marketing Institute

NOVEMBER 6, 2018

Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Questioning where your Facebook ads might appear across its network of sites, including on Instagram and Messenger ? You’re not alone. joderama Click To Tweet. Think precision.

Planning 111

Planning Social Media Template Marketing Plans 111

MKT1

OCTOBER 24, 2023

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy?

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

Buffer

MAY 6, 2019

One of the most popular topics in social media marketing is how to get more followers. Brands want to grow their followers authentically by adding real people who love the brand and are looking to engage. This is no small task on social media in 2019! Healthy follower counts generate positive social proof for your brand.

Social Media 83

Social Media Media Ideal Customer Profiles Profiling 83

Contently

JANUARY 23, 2020

Those who love the free tool just happen to be the exact same people who would want the paid version. If you’re looking to cut through all the noise and differentiate your brand from the flood of competing content, one of the most effective ways is interactive content, which is uniquely positioned to drive meaningful long-term results.

Tools 166

Tools Word of Mouth Hubspot Interactive Marketing 166

Unbounce

APRIL 15, 2021

You might’ve noticed that 2020 was an interesting year for marketing. For some marketers, the effects of a global health crisis felt (and continue to feel) insurmountable. There are even a lucky few marketers who hardly noticed it—at least in terms of their conversions. Is paid search really all it’s cracked up to be?

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

Ontraport

APRIL 14, 2021

Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. You’re well aware of the value your offering brings to the market, and you assume that your potential customers are too. The key to making this strategy work lies in the gated content you offer.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Convince & Convert

DECEMBER 9, 2015

Crossing over into the “Native Advertising,” “Content Marketing,” and “Influencer Marketing” categories, Sponsored Social is a rapidly growing marketing practice. Marketers Find Sponsored Social More Effective than Most Traditional Approaches.

Budget Programs 101

Budget Programs Sample Word of Mouth Advertising Agencies 101

Biznology

MARCH 6, 2014

To understand your competitive landscape, consider conducting in-depth search marketing analysis. The total search landscape for e-commerce brands is highly complex. Not only are you facing increases in competitive offerings, but the search engines themselves are evolving: Algorithm tweaks surfacing new competitors.

Paid Search Agency 80

Paid Search Agency Classified Ads Amazon Internet Marketing 80