Why Bridging the Gap Between Sales and Marketing Is More Important than Ever
BOP Design
MAY 29, 2020
In order for the gap between sales and marketing to be bridged, communication needs to be formal, regimented, and regular. There needs to be a discussion of the quality and quantity of leads coming in and closed-loop feedback from sales leaders on the ROI from leads over a period of time. Scheduled Conversations. need a defined agenda.
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