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What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer

ViewPoint

A couple of years ago I wrote a blog for Salesforce.com about lead definition. Sales management opted for 20,000 companies with multiple contacts and verified technical environment information. Spell out the responsibilities and accountabilities of Sales and Marketing. Define what a lead is. Who are we selling it to?

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Content Selling: How Sales Can Better Leverage Marketing Content

The Point

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. HS) What problem does KnowledgeTree solve?

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Buying B2B Email Marketing Lists: Challenges and Recommendations

Digital B2B Marketing

However, procedural contacts instead of influencers or decision makers, out of date email data, and lack of consistent data for segmentation limits the value of this data to marketing. I would rather see a company build their list organically over time, creating a list of people that have opted in specifically to hear from them.

Buy 100
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Salesforce Field History Retention Policy: What It Means and Why You Should Care

InsightSquared

Instead of a set of standard fields that track history automatically, you need to opt-in fields to retain history when their values change. You use Salesforce “out of the box” and have not created any custom objects or fields. The OpportuityFieldHistory data will be limited to 18 months per the Salesforce policy change. .

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Lessons for Sales and Marketing from Cloudforce San Jose

Adobe Experience Cloud Blog

Yesterday, over 1,000 people came together in San Jose (plus 10K more on a live video feed) for the launch of Chatter at a Salesforce.com Cloudforce event. Marc Benioff, Chairman & CEO of Salesforce.com, set the stage with a video explaining how the world now majorly communicates using social media. The Internet took 4 years.

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Dreamforce Session Recap: Write Awesome Emails, Understand the Marketing Technology Landscape, and Rock Your Inbound and Outbound Marketing

Adobe Experience Cloud Blog

Marketo’s sessions were flatteringly well-attended (sold out, in fact!) Andrew points out that as marketers, we need to put ourselves in the shoes of our buyers. Give People a Chance to Opt-Down. Many marketers only give subscribers a choice to opt-out of email communications altogether. Was it good?

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9 Benefits of a CRM System in B2B Marketing & Sales

Valasys

According to a study by Salesforce.com, CRM can improve customer retention by up to 27%. Not only CRM helps to personalize the experiences for the potential customers across multiple touch points but also helps in an array of other tasks as leveraging data from different sources to bridge the gap between the marketing & sales teams.