What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer
ViewPoint
MAY 13, 2016
A couple of years ago I wrote a blog for Salesforce.com about lead definition. Sales management opted for 20,000 companies with multiple contacts and verified technical environment information. Spell out the responsibilities and accountabilities of Sales and Marketing. Define what a lead is. Who are we selling it to?
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