Paul Gillin
AUGUST 20, 2013
They express only neutral opinions. Anything that ticks off the prospect can sabotage the sales, so salespeople are trained never to express strong opinions, especially negative ones. How good is a competitor’s product? The problem is that visibility in social media accrues to those who have strong opinions to share.
Paul Gillin
JUNE 11, 2012
Todd Putnam, who was a top marketing executive at Coca-Cola from 1997 to mid-2000, told an audience at the National Soda Summit last week about a Coke strategy to replace all beverages in the American diet with its own products, a campaign the company called “share of stomach.” What’s your opinion?
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Paul Gillin
OCTOBER 9, 2014
Ello has attracted attention because of its pugnacious attitude expressed in a “ manifesto ” that begins, “Your social network is owned by advertisers” and ends “You are not a product.” My opinion is rooted in more than 30 years of watching battles play out over new platforms.
Paul Gillin
JULY 15, 2011
The fact that one out of 10 customers may displeased with product can be looked at another way: 90% are happy. They’re going to vent their frustrations anyway, so encourage them to do it in a place where you can respond and juxtapose their opinions with the vast majority who are satisfied.
Paul Gillin
NOVEMBER 24, 2010
Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Your postings about Oracle’s business, products, employees, customers, partners, or competitors on external blogs, wikis, discussion forums, micro-blogs (e.g., Twitter, social networking sites). sato @ oracle.
Paul Gillin
AUGUST 29, 2012
Shah believed P&G had substituted a cheaper Cruisers for its existing product and not told anyone about it. “I P&G had actually begun shipping the new product in August, 2008, more than 18 months before it was announced. encouraging others to take their complaints to the Consumer Products Safety Commission.
Paul Gillin
JANUARY 17, 2012
A sampling: “I need information on 3M Japan products (name withheld) and what are the Eurpean substitutes?”. Does somebody know whether (unnamed competitor’s product) is approved at (unnamed customer)?”. In some cases, the topics are requested by IBM; however, the words and opinions are entirely my own. From the Top.
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