DotDigital

JUNE 14, 2021

Organizations at every level, are developing new, more agile, digital marketing strategies. The iOS 15 update brings with it a range of new privacy features, but there are two which will have a direct impact on marketers, and email marketers in particular. Privacy is important. In essence, open rates are a vanity metric.

Privacy 98

Privacy SMS Opt-out Open Rate 98

Litmus

APRIL 18, 2024

Instead, email marketers overwhelmingly focused on open rates—a metric that has become less and less useful with Apple’s Mail Privacy Protection. This reflects a more integrated approach to organizing a marketing team, as opposed to a channels-based approach. Click here to see the full results.

Email Marketing 97

Email Marketing Marketing Automation Services Work Management Planning 97

Scoop.it

JANUARY 24, 2023

Switch to click-through rate from the open rate With the launch of Apple’s MPP, your customers using iOS 15 will be able to hide their IP address. Also, Apple will automatically download the tracking pixels even if the user has not opened the email.

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

Litmus

OCTOBER 14, 2021

A great open rate just shows how flashy your subject line is. And, there’s been a lot of change on the reliability of open rates anyway because of Apple’s Mail Privacy Protection. You just need the right categorization to organize your emails and look at them more broadly in groups. The future.

Marketing Report 78

Marketing Report Email Marketing Privacy Protection Paid Search Agency 78

Martech

OCTOBER 30, 2023

The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns. But how about measuring the results?

Email Marketing 120

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 120

Martech

SEPTEMBER 2, 2021

Today, we’re still focused on moving the needle, but we have many more outside things to distract us — new privacy regulations, changing technology limitations, new challenges to customer engagement, changing customer sentiment and more. . While your organization focuses on revenue, your goal has to be different. Wrapping up .

Email Marketing 127

Email Marketing Open Rate Privacy Protection Ad Frequency 127

Salesforce Marketing Cloud

FEBRUARY 2, 2022

Three things in particular would help marketers rev up their innovation strategies: access to the right metrics easily connecting data sources together to accurately engage across channels unlocking data across their ecosystem, including silos between teams, amid changing industry privacy rules. Pardot Open Activity Audit.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Litmus

DECEMBER 7, 2022

Data privacy will demand that social media and email cross-pollinate. Organizations should see the value in collecting express consent for marketing emails from users—and take measures such as targeting/segmentation and email personalization to deliver relevant and high quality content. –Ali Brian Westnedge, Sr.

Email Marketing 93

Email Marketing Trends Planning Paid Search Agency 93

Navigate the Channel

JANUARY 3, 2024

Instead of buying lists, focus on organic growth. Track key metrics, including open rates, click-through rates, conversion rates and unsubscribe rates. Connect email campaigns to specific goals, such as product purchases or sign-ups, and track conversion rates and the ROI of each campaign.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Litmus

JULY 8, 2021

Using the wrong metric to measure success, like unwisely using open rates to determine a winning subject line. Conversions and conversion rate. What about the open rate? Apple’s Mail Privacy Protection will make the open rate increasingly difficult to rely on. Opens and open rate.

Webinar Metrics 114

Webinar Metrics Deliverability CAN-SPAM Co-Registration 114

Porch Group Media

NOVEMBER 10, 2022

Marketers listed email marketing as the most effective marketing strategy, followed by Paid Search/Ads, Organic Search, Social Media, and Events. 43% of marketers are changing how they measure email performance because of Apple’s Mail Privacy Protection, and 24% aren’t making any changes for now. Email Subject Lines.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Litmus

JUNE 23, 2022

Prioritizing personalization, zero and first-party data capture as we see privacy measures come into effect is one of the major challenges marketers face–and it’s not always an easy balance to strike. How will marketing change with the eventual loss of third-party cookies and other data privacy measures?

Privacy Protection 64

Privacy Protection Personalization Privacy Mobile Advertising 64

Martech

JUNE 3, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. For example, in an effort to safeguard its customers’ privacy, Apple in mid-2021 announced features in iOS, Mac OS and Watch OS that limit the data available to marketers. A more unified technology stack overall.

Marketing Automation Services 141

Marketing Automation Services Enterprise Management Work Management Marketing Management 141

Litmus

MARCH 29, 2022

When Apple’s Mail Privacy Protection (MPP) came into effect last fall , email marketers in all industries were made to reconsider their entire analytics strategy. We had advance warning that MPP would impact open rates, but we didn’t know when or to what extent until it happened. Consider the impact of overall engagement.

Email Marketing 85

Email Marketing Privacy Protection Open Rate Click Rate 85

Litmus

DECEMBER 15, 2023

Email marketing program details If you’re new to email marketing or organizing work in a new role—start here. Customer segmentation and personalization plan ‘Customer segments’ are specific groups of your email list, and splitting up and tagging these groups helps you organize which email campaigns to send to whom.

Email Marketing 94

Email Marketing Marketing Strategy Marketing & Strategy Planning 94

Martech

JULY 7, 2023

The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. Each of these metrics has value (even the open rate) when you use them to track trends — whether they’re increasing or decreasing.

Budget Programs 117

Budget Programs Long Tail Marketing Ad Frequency Click Rate 117

Outgrow

JUNE 15, 2022

Due to the pandemic, the email dependency of several organizations across the globe has grown multifold over the last couple of years. Greater Focus on Privacy. The announcement of Apple’s Apple’s MPP (Mail Privacy Protection) heightened awareness about the privacy concerns of email users across the globe.

Email Marketing 98

Email Marketing Trends Outgrow Budget Programs 98

Litmus

JULY 7, 2021

She shares: “By waiting until mid-July to plan, create, and test holiday emails, it allows everyone in the organization to begin looking toward the end-of-the-year sales. This timing still allows a few months to create an organized plan around customer campaigns and any holiday sales we may want to offer.

Planning 108

Planning Deliverability Privacy Protection Email Campaigns 108

Salesforce Marketing Cloud

APRIL 4, 2022

For example, changes to privacy rules such as Apple’s mail privacy protections have made open rates difficult to accurately track. Bounces are typically organized into a few categories, including: Block. However, there are some baseline KPIs that almost every email marketer should be using.

Email Marketing 98

Email Marketing Webinar Metrics CTR Click Rate 98

Scoop.it

NOVEMBER 3, 2022

Organize your gift guide emails by persona like Gifts for mom, Gifts for the outdoorsmen, Gifts for the fashionista, etc. Avoid resending the emails to non-openers automatically. As Apple has launched Mail Privacy Protection feature, the open rate might not get tracked correctly and it can lead to too many unnecessary communications.

Email Marketing 94

Email Marketing Tips Planning Deliverability 94

Single Grain

AUGUST 7, 2023

Privacy : Privacy laws are constantly changing, making it a big obstacle for advertisers. has several laws, such as COPPA (Children’s Online Privacy Protection Act). The FTC highlights all mobile ad privacy best practices. Mobile Native Ads Native ads blend with organic content, making them look less like ads.

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52

Martech

SEPTEMBER 30, 2021

GreaterGood’s cause-focused websites have raised over $70 million for organizations supporting people, pets, and the environment. Did you think open rates would drop? With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data.

Multi-Touch Attribution 86

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 86

Convert

APRIL 12, 2022

People already made a decision about buying and now without us bugging them with an exit poll or a widget, they’re actually organically sharing their experience. Your open rates are skewed Email numbers are no longer accurate. Mail Privacy Protection (MPP) has made sure of that. Give Privacy a Thought.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

People already made a decision about buying and now without us bugging them with an exit poll or a widget, they’re actually organically sharing their experience. Your open rates are skewed Email numbers are no longer accurate. Mail Privacy Protection (MPP) has made sure of that. Give Privacy a Thought.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52