Remove Open Rate Remove Opt-out Remove Privacy Remove Template
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iOS 15: What you need to know

DotDigital

The iOS 15 update brings with it a range of new privacy features, but there are two which will have a direct impact on marketers, and email marketers in particular. These are: Mail Privacy Protection provides anonymity to recipients receiving emails on iOS devices by preventing opens and IP addresses from being tracked.

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10 B2B Email Marketing Best Practices to Dominate 2024

sagefrog

Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing. Provide recipients with a clear and conspicuous method to opt out of receiving further emails from your business.

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B2B Email Marketing: Maximizing Engagement and Conversions

Binary Demand

Here is an overview of how email marketing works: Building an Email List: First, develop a list of opt-in subscribers. Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Respect subscriber consent and give explicit opt-out/preference alternatives.

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B2B Email Marketing: Maximizing Engagement and Conversions

Binary Demand

Here is an overview of how email marketing works: Building an Email List: First, develop a list of opt-in subscribers. Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Respect subscriber consent and give explicit opt-out/preference alternatives.

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Time to Scrub Your Email List: Preparing for iOS 15

BenchmarkONE

With Apple’s iOS 15 update just around the corner – likely mid-September – now is the perfect time to take a look at your email list and do a little bit of clean-up to ensure good performance as Apple rolls out new privacy protections for users. Flag Emails with High Open Rate, No Clicks.

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10 B2B Email Marketing Best Practices to Dominate 2024

sagefrog

Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing. Provide recipients with a clear and conspicuous method to opt out of receiving further emails from your business.

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How You Can Get Started With Email Marketing Today

Salesforce Marketing Cloud

This is particularly true if your audience has opted in to your email outreach — which simply means they’re interested in your business and your products or services. Following data protection and anti-spam standards will help you ensure the safety, security, and privacy of emails sent and received.