ViewPoint

MARCH 2, 2011

Today's guest blogger, Jeff Molander, is adjunct professor of digital marketing at Loyola University business school, a content marketing speaker and author of the forthcoming book, Off the Hook Marketing: How to make social media sell. Follow customers into social spaces. They're all a necessary component of being online.

Sales Management 120

Sales Management Social Media Work Management Process 120

ViewPoint

NOVEMBER 8, 2017

The contact’s LinkedIn profile (do you share mutual connections, have we worked with a previous employer of the prospect, does the prospect write, tweet or otherwise use social media for any common areas of interest?). A general online search to see what pops up. The subjects of the prospect’s tweets.

Lead Generation 378

Lead Generation Work Management Sales Qualified Leads Marketing Management 378

ViewPoint

AUGUST 11, 2015

I assume that anyone who wants to measure marketing will find the tools and the wherewithal to do it. Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization by Olivier Blanchard. The discussion has not been about the need to measure, but on how to go about it, and will anybody do it.

Work Management 120

Work Management Marketing Management Wiki ROI 120

ViewPoint

OCTOBER 27, 2011

The book is broken down into three sections: Tools, Technology, Tactics. Lastly, there are some actions I think any company could take away from this great summary for current social media users and those looking at how to jump in: In the end, people buy from people. Social marketing is pull. First, I like the format.

Social Marketing 120

Social Marketing Amazon Business Social Media 120

ViewPoint

APRIL 2, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. LinkedIn's network of groups is one of the best tools for business-to-business marketers looking to contribute to conversations related to their industry and establish themselves as thought leaders, according to WSJ’s Kate Mitchell.

B2B Marketing 120

B2B Marketing Linkedin PointClear Marketing Automation Services 120

ViewPoint

FEBRUARY 16, 2012

Jeff Molander is a professional speaker, author of Off the Hook Marketing: How to Make Social Media Sell for You and adjunct faculty at Loyola University Business School. Why is it so difficult to generate actual leads and sales using social media in the B2B world? These Brands are Making Social Media Sell.

Customer Satisfaction 120

Customer Satisfaction Sample Youtube Social Media 120

ViewPoint

SEPTEMBER 6, 2012

2012 Surprise: Slow Adoption of Technology Like Sales Intelligence Tools. And I’m not saying that these tools replace good selling, but they certainly augment it. She says the use of sales intelligence tools is good examples of technology that is critical to sales success today. I’m overwhelmed, I don’t answer my phone.

Paid Search Agency 120

Paid Search Agency Ideal Customer Profiles Training Inbound Marketing 120