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[Expert Insight] Planning is Critical Step for Email Marketing Campaigns

KoMarketing Associates

As marketers look ahead to the future, new research suggests that they are turning to content planning to measure the ROI of their efforts. The “2018 State of Email Workflows” report from Litmus found that 55 percent of marketers now use a content calendar year-round – but is this trend bound to continue?

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News. November 2009 Online Marketing News. University of Missouri Researchers Find Search Process Affects Cognition and Emotion. Top word of 2009: Twitter.

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Can you do top-of-funnel marketing automation without CRM?

Biznology

And Steve King, a partner with Emergent research, predicts that to increase to 78% of small businesses by 2020. Marketing automation combined with CRM is a real benefit to sales organizations. There seem to be three different platforms vying for the role of ‘non-CRM marketing hub’ for SMBs. Email marketing hub.

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13 Famous (and Must-See) Marketers at Dreamforce

Adobe Experience Cloud Blog

Session: Accelerate Word of Mouth Marketing With Social Media Promotions, Referral, and Engagement Campaigns ( Register ). Lauren Vaccarello, salesforce.com. Author of Complete B2B Online Marketing and Sr. Director of Online Marketing at salesforce.com. Denis Pombriant, Beagle Research Group, LLC.

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Free Online Marketing Tools for Marketers

Anything Goes Marketing

RSS Feeds Feed Advisor : If you're looking for web feeds to add to your website, newsletter blog or just for your personal research, consider checking this site out. Google Conversion Tracking : This is a newer feature that allows you to track your conversion rate (sales or form submissions) for all of your paid search campaigns.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity

. • Christopher Baccus – Executive Director of Digital and Social Media at AT&T. • Michelle Kostya – Social Media Support Program Manager, Research in Motion. • Baldev Solanki – Manager, Self Service, Research in Motion. • Angela Losasso – Director, Social Media, Research in Motion. • Felix Leander – Senior Social Media Marketing Manager, (..)

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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. “How do you leverage otherwise anonymous traffic? 6) ERP (17) Internet Cust. ERP Internet Cust.