[Expert Insight] Planning is Critical Step for Email Marketing Campaigns
KoMarketing Associates
AUGUST 2, 2018
As marketers look ahead to the future, new research suggests that they are turning to content planning to measure the ROI of their efforts. The “2018 State of Email Workflows” report from Litmus found that 55 percent of marketers now use a content calendar year-round – but is this trend bound to continue?
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