What is PDCA? (and Why It Matters for Marketers)
Marketing Insider Group
AUGUST 4, 2020
Firstly, you need to think of a way to score leads properly (assess the right stage of the journey they’re in) and a way to deliver them to the sales team. During the Plan ning phase, assess the problem, consult with sales and come up with a hypothesis (e.g. “If As a result, the team can’t improve from one campaign to the next.
Let's personalize your content