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How Sales Can Build Better Digital Relationships with Prospects

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They’ve lost many of the main methods they once relied on: trade shows, networking events, site visits, in-person meetings, conferences, etc. That number drops slightly to 42% for making orders—but the difference is absorbed by an increase in those who prefer digital self-service , not in-person interactions.

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Behind the Buzzwords: Digital Transformation

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The status quo of in-person networking, wining-and-dining, and sales lunch dates with qualified leads was broken. In fact, according to a McKinsey study of 899 companies, the global average amount of digital customer interactions jumped from 36% to 58% from December 2019 to July 2020. Vet Your Tech.

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Customer-Centric Selling: 8 Deeper Questions to Ask to Understand Your Buyer

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With the competition in the market and the increase in personalization, knowing your buyer is more important than ever. But while most companies understand that they need to increase their personalization efforts, few are taking steps to improve their actual interactions with prospects – especially in the sales department.

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Seven Ways to Get The Most Out of Industry Events

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Erika Goldwater’s post earlier this week got me thinking about events, that love-it-or-hate-it way that so many of us choose to network with colleagues and peers, learn about industry trends and best practices, generate leads for our business or build our brand presence. Build your network and meet some new people.

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The Secret Ingredients to the Perfect Demand Marketing Technologist (And Why The Role is So Crucial for Your Business)

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If your current strategy isn’t working, then neither will the person who was hired to support it. The person you hire to fill your role should have experience in the platform you use. What is your current team structure like, and where would this person fit in? Three Things to Consider Before You Make a Hire.

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Building Relationships & Trust for B2Bs – Q&A with Steve Woods

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SW: Nudge helps you build a strong network of weak ties. Marketing has evolved and offers many solutions to help us deliver facts and figures to our buyers, but it still can’t deliver those personal relationships. Events like LeadLove offer a great opportunity to learn and network with those peers and industry leaders that you trust.

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Events Are Top Tactic for Marketers – Keep It That Way

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Today kicks of the Oracle’s Modern Marketing Experience and it’s sure to be another great event to educate and inspire marketers, share best practices, network and recognize some of our industry’s greatest accomplishments with the Markie Awards. For in-person events, clearly this is the case. How to maximize event effectiveness?

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