KEO Marketing

NOVEMBER 18, 2015

Once upon a time, public relations was about getting coverage. You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. And while those tactics remain valuable today, PR isn’t just about getting coverage anymore. It’s about engagement, too.

Public Relations 48

Public Relations Social Media Media PR 48

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). The only reason this occurred to me is because I went back in time to when I was a Twitter baby, via my experience on Mastodon. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Top Rank Marketing

NOVEMBER 10, 2023

With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? The Drum Ad, PR Jobs Increased 2.3% In October When it comes to marketing job growth, jobs in the advertising and public relations sectors grew by some 2.3

Advertising Benchmark 132

Advertising Benchmark Marketing Report B2B Marketing Linkedin 132

Biznology

FEBRUARY 20, 2018

If you are not already part of the conversations that experts, vendors, and service providers are already having online (and I don’t mean on reddit, Facebook, or Twitter —those are way too ephemeral) then who’s going to know you? The digital space has become super competitive. New phone, who dis? Don’t worry.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Guest post by Sumeet Anand.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Chris Koch

NOVEMBER 12, 2010

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? I’m not saying we fire all PR people. Every company needs a guard dog or two to be around in case of a PR disaster. This is the new primary role for PR.

PR 100

PR Peer-to-peer Press Public Relations 100

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

Traditional B2B public relations is no longer the highest-demand avenue to develop an effective voice for your brand. According to a recent Digital Readiness Report , 18% of marketing decision makers have no interest whatsoever in traditional PR. What are some of the key tactics to modern PR? Social networks.

Public Relations 48

Public Relations Tips B2B RSS 48

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools.

PR 100

PR Tools Tips Blogger 100

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 162

PR Social Media Paid Content Media 162

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. It’s about relating, it’s about engaging.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

SpotMe Blog

MAY 11, 2023

They can provide everything from healthcare marketing services to digital media strategies, brand positioning plans to content development projects. They will also handle the marketing of your medical event, such as developing a website or managing social media campaigns. Check out their previous projects and see how they did.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Biznology

OCTOBER 17, 2017

Every 365-days, Shashi Bellamkonda invites me to guest lecture to his Georgetown University School of Continuing Studies communications class, Social, Mobile and Search Marketing, XCPD-732. Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. Yes, please!

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. ” DIY Digital PR (Online Engagement & Blogger Outreach). ” Blogger outreach is more PR than social media. I may well be mistaken.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Brandpoint

APRIL 24, 2019

He has over 30 years of experience in the local PR community, including with General Mills, Honeywell and Medtronic. This caliber of PR professional is a perfect representation of the type of hard work celebrated by the PRSA in the annual Minnesota PRSA Classics Awards. Tell me a little bit about the PRSA Classics.

PR 120

PR Public Relations Broadcasting Communities 120

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

PR 100

PR Blogger Tips Best Practices 100

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. So, this recruiting firm is good at networking: online and in the real world. Can you come up with a better Inbound Marketing Haiku ?). They Buy Much Faster.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. Micro-level marketing is a big deal.

PR 80

PR Web 2.0 Blogger Public Relations 80

Webbiquity

MAY 3, 2011

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Have PR practitioners benefitted? So, it was an honor to be included.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. 53% of Twitter users never tweet ).

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

B2B Marketing Savvy

JULY 14, 2009

(Read time: 1-2 minutes) As an ingredient brand in the tech industry, it’s difficult to find instances where you can tout an end-product solution let alone have a chance for gaining any real big-brand PR traction. Twitter recently provided an unexpected 140-character, Public Relations gem.

PR 40

PR Twitter Public Relations RSS 40

Biznology

MARCH 27, 2017

These professionals are pioneers, laying the groundwork for future marketers. With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media. I’ve spoken with leaders in many industries but this is my first in pharmaceuticals!

Social Media 80

Social Media Media Marketing & Strategy Public Relations 80

Optinmonster

DECEMBER 21, 2023

If you answered yes to both of these questions, you’ll benefit from learning how to do pre-launch marketing. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. You first need a pre-launch marketing strategy to introduce a new product successfully.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

Hubspot

JUNE 1, 2023

Dozens of major tech companies have fired thousands of employees, including Amazon (18,000), Meta (11,000), Microsoft (10,000), Salesforce (8,000), and Twitter (4,000). Leverage your business network. You could also use LinkedIn to find new opportunities — and build a solid network if you haven’t already.

Tips 71

Tips Peer-to-peer PR Ideal Customer Profiles 71

Biznology

JANUARY 24, 2017

After we discussed all the sundry social media platforms, overlooking Pinterest completely, all roads led back to how to best break through all the noise online, in order to get the sort of attention that used to be as simple as throwing money at Google ‘s, Twitter ‘s, and Facebook ‘s ad networks.

Advertising Agencies 80

Advertising Agencies Paid Search Agency Budget Programs Long Tail Marketing 80

Hubspot

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). Both Google and Bing have suggested that positive brand mentions may play a role in how they rank your site, meaning positive PR coverage can aid your SEO efforts even without a link. Enter: The press release.

Press 101

Press Distribution PR Public Relations 101

Biznology

OCTOBER 21, 2014

The same thing goes for public relations and marketing. Here’s a secret: all the best PR men and women are really persistent. As part of the campaign, I’ve partnered with a top-50 social media influencer to help me extend my network. There’s a lot to be learned from email marketing.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

B2B Marketing Savvy

AUGUST 25, 2009

The good news, unlike most previous evolutions of outbound channel alternatives, Twitter doesn’t come with budget requirements. Still, content… management… and metrics drive the accountability and Twitter, Facebook and the like can be no different. Resources, to be sure, are needed, but it’s not as cash-driven as traditional media.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

Webbiquity

DECEMBER 28, 2010

And blog content is more likely to attract natural links from other sites than is standard marketing copy, as it’s inherently more interesting. Public Relations (PR): trying to manually build links from high-quality sites is difficult, tedious and time-consuming.

SEO 100

SEO Enterprise Management Digg Press 100

The Marketing Blender

DECEMBER 28, 2020

5 Marketing Trends to Dominate Your Competition in 2021. To give you a significant head-start, we decided to put together this article highlighting 5 of the biggest marketing trends that businesses – big and small – will use to make a substantial mark even in the most competitive industries in 2021. Video Marketing.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Sprout Social

MAY 24, 2022

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Brand marketing is a highly competitive arena. Email marketing campaigns. Now, social strategies apply to more than just owned media. Paid search. Paid social.

Paid Content 95

Paid Content Paid Search Agency Media Paid Social Agency 95

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

SWZD

SEPTEMBER 11, 2019

PTC saw the Internet of Things and Augmented Reality as future growth markets strategic to its business, and made acquisitions and developed solutions in these areas over the past few years. Michelle studied journalism at university, and after graduation got her first internship in public relations where her writing skills were utilized.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

Scoop.it

APRIL 4, 2019

On April 2nd, 2019 , the world said goodbye to Google+, a social network created by the search engine giant. Almost half of US internet users never visited Google+ as of 2018, and Google+ held less than 0.3% of social network market share in the UK. Use Case #1: Fuel Your Public Relations Team. The reason?

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

Hinge Marketing

OCTOBER 17, 2019

At Hinge, we do a lot of thinking about reputations — specifically how they apply to professional services branding and marketing. Unlike other marketing techniques, such as guest blogging, there’s no legwork with earned media. To a job candidate like me, this lack of PR savvy was a big red flag, and I lost interest in the job. .

Work Management 48

Work Management Marketing Management Service Media 48

Writing on the Web

FEBRUARY 19, 2014

Ten years ago, when I first started blogging I declared a blog to be “The best darn marketing tool on the planet!” Clients can be reached through Facebook, LinkedIn, Google+, Twitter – the list goes on. Marketing is not the only reason companies can get value from blogging. Communication is possible everywhere.

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Sprout Social

FEBRUARY 5, 2020

Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage. That’s probably the reason 47% of B2B marketers say they will use personalization strategies in 2020. Manage brand health during a public relations crisis.

Tools 89

Tools Work Management Marketing Management Business 89