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How to Grow Your Small Business with Data: 4 Practical Tips

Marketing Insider Group

Work across channels. Inventory Management System For small businesses that sell a wide range of products, inventory management can be a time-consuming headache. For example, you might want to know where your highest paying customers live, the products they buy, and the best way to reach them. Work across channels.

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9 Top Apps for Faster B2B Mobile Payments

Zoominfo

They charge card swipe or transaction fees, are accessible on almost all mobile devices, and have compatibility with point-of-sale (PoS) hardware. Solutions with robust reporting to accurately track costs and productivity, as well as endpoint protection to ward off hackers, are features to look out for.

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Not Tracking Social Media ROI is Your Fault

Convince & Convert

But that inability isn’t the fault of social media as a channel, or the fault of social media software, or the fault of Facebook, or the fault of any other outside force. It’s the fault of businesspeople. If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror.

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A marketer’s guide to natural language processing (NLP)

Sprout Social

Deep learning techniques with multi-layered neural networks (NNs) that enable algorithms to automatically learn complex patterns and representations from large amounts of data have enabled significantly advanced NLP capabilities. Tokenization: Text is broken into smaller units such as words or phrases called tokens.

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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

The power of influencers can turn a brand into a phenomenon and a product into a movement. Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product. Collaborating with e-commerce experts to get their inspirational image to speak for Shopify POS Go.

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7 Questions to Answer When Planning Your Personalization Strategy

Content Standard

Whether you’re planning a large-scale, multi-touch campaign or starting small with one channel or audience segment, these three personalization examples can help inspire your strategy: Netflix serves as one of the most well-known examples of a brand with successful, robust personalization.

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8 Absolute Best Ecommerce Website Builders

Single Grain

It’s fairly restrictive in its product limits (the most expensive plan limits users to 500 products), but considering that it’s primarily geared towards people who want to monetize their art and not people who want to become ecommerce whizzes, that flaw can be overlooked. Your E-commerce Sales Chore Chart for a Profitable 2020.