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SMS marketing is taking over

DotDigital

There are currently five billion unique mobile subscribers worldwide, and 442 million of those users reside in the US as of 2019, with that number rising steadily each year. But with the prevalence of mobile phones and the popularity of texting, text marketing is hard to ignore. The untapped potential of SMS in the US.

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9 Top Apps for Faster B2B Mobile Payments

Zoominfo

The power of processing payments has now been optimized for mobile. The B2B Mobile Payments Landscape. When hearing “mobile payments,” the first technologies to come to mind are probably peer-to-peer apps for consumers, like Venmo and Cashapp. Mobile payment processing apps can do much more for businesses.

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6 social media marketers on the future of social messaging

Sprout Social

Gartner predicts 80% of customer service organizations will abandon native mobile apps in favor of messaging for a better customer experience by 2025. “People are much more likely to reach out through social media for customer service help than five years ago.”. Social messaging will increase the need for humanization.

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9 Promising FinTech Startups You Should be Watching

Envy

SecuredTouch is a mobile fraud detection startup that analyzes over 100 behavioral parameters to keep your information secure by using behavioral technology that enables seamless authentication on any device. Their Digital Banking Hub literally creates a bank within a mobile device, eliminating the need to go to a brick and mortar building.

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This is How Blockchain Could Change Digital Marketing Forever

Hubspot

This P2P network that Skycoin miners power, known as Skywire, will be the foundation for messenger protocols, apps, and other common functions of the current internet, with one big exception: All user data will be encrypted and protected. Also, the inventory is almost completely controlled by two for-profit companies: Facebook and Google.

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7 Best Buy Now Pay Later Sites of 2022 Ranked and Reviewed

Hubspot

Plus, you can add your virtual card to your mobile wallet, like Apple Pay or Google Pay. And speaking of mobile, the Klarna app also gives you curated shopping tips, rewards points, and exclusive discounts. That means you can manage your loans, P2P payments, mobile wallet, and even crypto transactions all from your smartphone.

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Achieving customer experience excellence at seven critical life cycle points

ERDM

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. This is known as reciprocity of value.