B2B Marketing Traction

FEBRUARY 23, 2015

More people read their email on smartphones and mobile devices. Make sure the eLetter provider you use makes email “responsive,” which means the email is adjusted depending on what mobile device is used to view it. Build a relationship with your customers? Know how your audience reads email. Include calls to action.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

DECEMBER 2, 2013

Set up a mobile version of your website and remind customers and prospects that you’re providing easier access to make their online experience easier. Post a new, downloadable how-to in the form of a user-guide, video, or eBook that will help your customers and prospects.

B2B Marketing 100

B2B Marketing B2B Inbound Marketing B2B Sales 100

B2B Marketing Traction

DECEMBER 4, 2013

She also comments that just as in Business-to-Consumer (B2C) marketing, B2B buyers’ business transactions are merging into their personal lives as they review information and emails from their mobile devices and home computers at night and on weekends. What does this mean for B2B Marketers?

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

JULY 12, 2013

That’s right, a CRM system where you leave the prospect site or phone call, pop open an app on your mobile device, select the photo of the person, drag and drop the next step in the buying cycle or your next event into a calendar.

CRM 100

CRM Ideal Customer Profiles Buying Cycle Social Media 100

B2B Marketing Traction

JUNE 6, 2013

How many visitors use mobile devices to view my site? From what locations do active buyers come? What online campaigns are the most effective? What is the top content on my site? What keywords do visitors who spend longer on the site use? What browsers do my site visitors use? How do I exclude my own employee traffic to the website?

Analysis 100

Analysis Marketing Websites Marketing Analytics Tools Keywords 100

B2B Marketing Traction

JUNE 17, 2014

Increasing visitors to websites use mobile devices to access your website. Some B2B sites are reporting 25-30% access via mobile. (Read my previous post, A Social Media Strategy for B2B Marketers.). Your website is not responsive and doesn’t automatically resize for multiple devices.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

APRIL 21, 2015

Make your content mobile-friendly and easy to access. You need to find some beta customers and run some controlled usage tests. For more information, read my previous post about this. ). Make sure your online product content is easy to access. Provide different formats, such as whitepapers, blog posts and videos.

Peer-to-peer 100

Peer-to-peer Planning Marketing Management Cross-Selling 100

B2B Marketing Traction

SEPTEMBER 20, 2013

Mobile brings access to computing into more hands than ever before. It also had a similar accident in the Caspian Sea prior to the Gulf oil spill, which, if the company took remedial action and inspected all its equipment at that time, the Gulf spill could have been avoided. The company lost $25 Billion in market value after the Gulf spill.

Transparency 100

Transparency Trust Marketing B2B Marketing Ad Building 100

B2B Marketing Traction

JANUARY 31, 2013

Here is how Twitter defines Vine: Vine is a mobile service that lets you capture and share short looping videos. To Twitter’s credit, the Vine videos I’ve seen default to audio off (thank you! No auto-blaring audio when you reach a page with a Vine video!). Twitter blog post ).

Creativity 100

Creativity B2B Marketing Paid Search Agency B2B 100

B2B Marketing Traction

MAY 6, 2013

Brickstream bought other marketing opportunities – a large floor tile right at the entrance of the show and a sponsorship ad on the event’s mobile app. Brickstream wanted a presence at the National Retail Federation’s Annual Convention & Expo, but the show’s exhibit space was sold out.

Trade Show 100

Trade Show B2B Marketing B2B Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 11, 2011

This type of marketing warfare consists of many small attacks in different locations while keeping mobile or agile so you don’t get attacked. Southwest found a Blue Ocean Strategy, while the traditional airlines did not fare as well. Guerrilla Warfare. The guerilla marketer makes their competition less stable with its multiple attacks.

Guerilla Marketing 100

Guerilla Marketing Planning B2B Marketing Marketing & Strategy 100

B2B Marketing Traction

SEPTEMBER 24, 2012

Marketing has changed dramatically in the past few years, and there are many new tactics that are providing businesses and organizations with results: online and inbound marketing, social media including blogging, lead nurturing, video marketing and mobile marketing.

CMO 100

CMO Budget Programs Trigger Marketing Work Management 100

B2B Marketing Traction

JANUARY 5, 2012

Twitter, Hootsuite, Adobe AIR, Radian6, mobile and more – CMO’s have to be on top of the best opportunities to promote and monitor their company and products or services online. (See my post on this, What Do You Do When the Social Media Horse Has Left the Barn? ).

CMO 100

CMO B2B Leads Lead 100

B2B Marketing Traction

DECEMBER 15, 2011

Do they want a smart phone app from you because they’re so mobile? Learn from the results and build on your successes. Better yet, survey or interview your customers. What media do they like the most? Video, because it’s engaging? Audio, because they’re so busy they want to listen while they drive or exercise?

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

B2B Marketing Traction

DECEMBER 7, 2012

A Forbes article in August 2012, Why QR Codes Don’t Work , makes a great point, that QR codes must link to a webpage optimized for mobile phones , since that is what is used to view the page! Marketers began backing off the use of QR codes because they just didn’t get much traction.

B2B Marketing 100

B2B Marketing B2B Landing Pages Wikipedia 100

B2B Marketing Traction

APRIL 28, 2014

billion users on Facebook (half of whom are accessing it from mobile devices). Hashtags are one way people search through the volume of messages to find Tweets that are relevant and find the businesses that are sending them. Facebook for B2B Marketing? As of early 2014, there were over 1.3

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

OCTOBER 25, 2012

This is a critical skill now that marketing has become more multi-faceted, with digital and mobile marketing being added to traditional print, mail, and trade show marketing. Are you great behind the scenes, monitoring details, delegating tasks, holding staff and vendors accountable? analytics is more critical than ever.

Work Management 100

Work Management Marketing Management Planning Trade Show 100

B2B Marketing Traction

OCTOBER 16, 2015

Technically the site was seen as responsive by Google (and thus our client’s site included the words “mobile friendly” when the site was listed in search engine results. The good news is that the WordPress template used for the update was responsive; it was just that some customizations disabled the responsive design.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

FEBRUARY 17, 2015

Discovering these problems on a website after you paid for the update is painful.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Template 100

B2B Marketing Traction

MARCH 1, 2013

Apparently, the specific decline is with younger people and on desktops, not mobile devices – according to Henry Blodget of Business Insider , “The declines are primarily attributed to age groups 12-17 and 18-24, which declined 42% and 25%, respectively.” ” This demographic is very oriented to mobile.

Facebook 100

Facebook Multi-Touch Attribution Mobile Advertising Psychographics 100

B2B Marketing Traction

DECEMBER 3, 2012

Infographics , licensed syndicated content, mobile applications and gamification are new tactics – they were not even on the 2012 list. Mobile and eBook content creation will double in 2013. I compared the 2013 results to 2012, and found some interesting factoids. What is changing in B2B Content Marketing from 2012 to 2013?

Tactics 100

Tactics B2B Marketing Planning Content Marketing 100

B2B Marketing Traction

JUNE 16, 2015

Technology, specifically your website’s presence on mobile devices and your use of video, can make a difference. Now almost 40% of B2B purchasers use mobile devices to buy products and services and more than half of millennials use them to research their purchase ( Acquity Group State of B2B Procurement study ).

B2B Marketing 100

B2B Marketing Planning B2B B to B 100

B2B Marketing Traction

DECEMBER 13, 2012

Watch trends in mobile marketing. Make sure your website is visible on mobile devices, especially smart phones. Start with LinkedIn, consider Twitter, perhaps set up a Facebook company page (if you don’t someone else may – see my previous post, Anyone Can Create a Facebook Page Using Your Brand )… 6.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

B2B Marketing Traction

DECEMBER 28, 2012

eBooks are a way for me to pull together existing content into a new package – easy to read, digest, understand, and great for iPads and other mobile devices. I love infographics because they tell stories in a fun way (see my previous post on this, Why You Should Add Infographics to Your B2B Marketing Plan ). Do something with video.

B2B Marketing 100

B2B Marketing Planning B2B Facebook 100