Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. Mobile phones can also be targeted; users often project video from their phones to a bigger screen. Both CTV and OTT can also include video-on-demand (VOD) services.

Paid Search Agency 78

Paid Search Agency Ads Campaigns Cable 78

Biznology

SEPTEMBER 21, 2016

These folks are paving the way for marketing on these evolving channels. Her work with WGBH, the Boston-area PBS affiliate and their largest prime-time producer, includes social media consulting and support for the station’s television and radio productions. Introduction to the Interview. ROLE OF SOCIAL MEDIA.

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . Building a Social Team.

Television marketing 138

Television marketing Skype Social Media Public Relations 138

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . ” -@sdgully ( tweet this ).

Social Media 143

Social Media Activities Media Skype 143

Marketing Insider Group

MAY 7, 2014

In this interview I talk about: Content and data are the future of digital marketing. Storytelling and the battle for customer attention. How Content marketers must be content curators and consumers themselves. The cultural shift required to be successful in content marketing. And the best storyteller wins.

Paid Search Agency 100

Paid Search Agency Storytelling Marketing & Strategy Distribution 100

Outbrain

AUGUST 14, 2021

We watched as the marketing world adapted to the “new normal”, forced to rethink audience, delivery, and strategy. While marketers and advertisers are already accustomed to working in a fast-paced industry, it still left many seasoned professionals scratching their heads. Conversational Marketing.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

Biznology

NOVEMBER 11, 2013

Before 2018, digital media spending is expected to equal or exceed television. The trends suggest, if you use any type of media to support your business, it’s worth getting up to speed on digital marketing. What will you learn in Strategic Digital Marketing? I am a co-author along with eight other peers. WANT VIRAL VIDEOS?

Course 80

Course Planning Work Management Peer-to-peer 80

Huptech Web

APRIL 14, 2023

Whether it’s a website, social media campaign, mobile app, or virtual event, a successful digital experience can make all the difference in building brand awareness and achieving business goals. The importance of brand awareness in marketing cannot be overstated. What is Brand Awareness?

Ad Building 52

Ad Building Brand Identity Branding Customer Satisfaction 52

Content Standard

DECEMBER 8, 2016

For young marketing professionals, a simple phrase might define their marketing approach: out with the old, in with the new. Today’s new wave of marketers and business leaders aren’t following in the footsteps of their older counterparts. Where older marketers tread lightly, Millennials dive right in.

Planning 40

Planning Allocation Marketing Budget Creation Emarketing 40

Content Marketing Institute

MAY 9, 2018

HANDPICKED RELATED CONTENT: How Virtual Reality Could Change Content Marketing. The most common VR headsets are those that hold your mobile phone in front of your eyes while blocking out light, such as Google Cardboard ; more high-end options include Oculus Rift and HTC Vive. Virtual reality vs. augmented reality.

Brand Identity 97

Brand Identity Branding Advertising Mediums Paid Search Agency 97

Content Standard

SEPTEMBER 2, 2016

With that comes incredible opportunities for video marketing through social networks, assuming efforts to expand live video production and consumption work as planned. If you had to choose one platform to run your live video marketing on, which should it be? The post What’s the Best Platform for Live Video Marketing in 2016?

Video Marketing 70

Video Marketing Planning Best Practices Paid Search Agency 70

Outgrow

MAY 28, 2020

Marketing is all about people. For the past few weeks, we have been covering the best advertising and content marketing agencies in various parts of the USA and Europe. Apart from advertising, they have huge experience in building Content Management Systems (CMS’s) and mobile apps. Top 15 Advertising Agencies in the Middle East.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

Content Standard

MARCH 30, 2015

I’ve probably sat through at least a dozen talks on marketing to Millennials in the past three years. Though Millennials eat three meals a day, go to school, and put their pants on one leg at a time like the rest of the world, marketers seem miffed on how to reach them with content they’ll love.

Paid Search Agency 40

Paid Search Agency Storytelling Youtube Mobile Marketing 40

Content Standard

NOVEMBER 4, 2016

Nearly 60 years ago, in a small Pennsylvanian suburb forty minutes away from Philadelphia, my father was growing up without a television in his home. There is a similar relationship that happens for marketers when it comes to brand technology adoption. Just one house too far away to make the bike ride. Future Tech, Today.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Peer-to-peer 40

Outbrain

NOVEMBER 1, 2021

Small businesses are often faced with the challenge of marketing effectively on limited budgets and resources. The internet levels the playing field, and by implementing small business marketing strategies, your business can work with fewer resources to get the word out about your products and boost your customer base and revenue.

Small Business Marketing 29

Small Business Marketing Paid Content Advertising Agencies Paid Search Agency 29

Content Standard

APRIL 8, 2015

” In the era of the mobile revolution, where Millennials can be found glued to their high-tech devices and the lines between pure entertainment and quality content are blurred, digital marketers are discovering that the best way to reach their target audience is through the social platforms they know and love. Value, Delivered.

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40

ClearVoice

JULY 27, 2023

The dictionary definition of a slogan is “a memorable phrase” — but brand marketers see it as a much more significant piece of content. While advertising slogans may have to convey a brand‘s essence, marketers can really aim big with their interpretation of it. It also tells your potential customers why they should choose you.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Digital Marketing World Forum

AUGUST 28, 2019

Rachel King is the CEO of EditMate , a video curation software and service built for marketers. Prior to founding EditMate in 2016, she spent her career in the video production industry working as Producer and Editor, creating content for global brands, agencies, and television shows. We’re super excited to see you!

Work Management 15

Work Management Marketing Management Advertising Agencies Curation 15

Content Standard

JANUARY 31, 2019

Sure, Netflix may have revolutionized the way we watch television by giving viewers the ability to consume stories on demand, without advertising interruptions. Serialized plot-driven brand video elevates the value proposition of content marketing from acceptably unobtrusive to eagerly anticipated.

Storytelling 92

Storytelling Video Marketing Top of Funnel Multi-Channel 92

Hubspot

SEPTEMBER 26, 2014

This week, the CLIO Awards (which awards agencies for creative advertising in package design, print, radio, and television) announced the recipients of the Grand CLIO, giving the highest honors for innovation and excellence in advertising, design, and communications. Brand: Chipotle. Agency: Creative Artists Agency. Content & Contact.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Campaigns Mobile Advertising 28

Hubspot

JULY 17, 2014

We all misinterpret some of the techy terms floating around web and product design nowadays -- but now more than ever, marketers need to be familiar with this vocabulary so we can communicate better with our IT, web design, or product development departments. Learn more about how marketers can use APIs here. 301 Redirect.

Work Management 28

Work Management Marketing Management API Internet Marketing 28

Marketing Insider Group

JUNE 10, 2015

The man who said it was a gentleman by the name of Bob Gollwitzer , a very smart and savvy guy who is the owner of Pro Mobile Productions in Philly. What Bob said was “We (those in marketing ) need to look at our PC screens as if they were televisions and people do not read television, they watch it.”.

Television marketing 100

Television marketing Burn Rate Mobile Advertising Storytelling 100

Single Grain

AUGUST 3, 2021

These platforms are known as Over The Top (OTT) streaming platforms, which means they run on connected TVs (CTVs) such as smart TVs and gaming consoles, as well as on devices like desktops, laptops or mobile phones. Premium Programmatic campaigns combine data and marketing automation power to drive the best results for your ads.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Advertisements Advertising 59

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. This is why 83% of video marketers claim video content has helped them generate leads. There are 6.92 To date, the ad has 96K views.

Paid Content 52

Paid Content Paid Search Agency Advertisements Advertising 52

Ambal's Amusings

FEBRUARY 22, 2012

interesting Video based Content Marketing Tool. Animoto is an interesting content marketing tool for creating video pieces from photos, video clips, and music. Animoto has introduced a new mobile app, that helps to create, share, and watch your videos anywhere you go and can be easily shared via email, text, Facebook andTwitter.

Tools 100

Tools Planning Content Marketing Television marketing 100

Contently

MAY 25, 2016

In 2006, they founded Wattpad, a digital writing forum, to capitalize on the increasingly ubiquitous behavior of writing and reading on mobile devices. Shortly after, the excitement over mobile storytelling spread to communities in the U.S. Wattpad started as the app that made reading on a mobile device easy.

Paid Search Agency 112

Paid Search Agency Storytelling Advertising Agencies Mobile Marketing 112

Marketing Insider Group

JULY 17, 2014

What does Kevin Spacey know about content marketing? But the Oscar-winning actor, director, writer, producer is getting quite a bit of media coverage for his views on traditional media and storytelling. You have heard my pitch: the world has changed (digital, social, mobile), relegating most marketing to being largely ineffective.

Content Marketing 100

Content Marketing Planning Storytelling Content 100

Hubspot

DECEMBER 11, 2019

However, marketing on Snapchat hasn't always been easy. This means that brands that market themselves on Snapchat accounts would need to do promotion on social media or other areas outside of the Snapchat platform to let people know that they're actively posting there. How Small-Business Marketers Should Use Snapchat Discover.

Paid Content 96

Paid Content Brand Identity Branding Advertising Agencies 96

Content Standard

JUNE 12, 2015

As marketers embrace video and mobile advertising as pathways to Millennials , next on the list is identifying which formats and channels are most effective in catching this crowd at the right moment and motivating them to come back for more context in the future. They are short. They are affordable.

Mobile Advertising 40

Mobile Advertising Advertisements Advertising Television marketing 40

Outgrow

JULY 15, 2021

Or that millennials prefer YouTube two to one over traditional television? Given such staggering facts, it’s no surprise that a lot of marketers are turning to YouTube to explore new opportunities. Want to learn their YouTube marketing tricks? Their goal to make marketers work smarter not harder using (you guessed it!)

Youtube 98

Youtube Advertising Channels Marketing AI Work Management 98

Content Standard

OCTOBER 2, 2020

Every marketer needs a pearl of wisdom or two to help guide them. That’s why we’ve put together this list of 365 marketing quotes, by or for marketers, from the best and the brightest in history. Even if it’s not much of a secret, it’s still a pretty good marketing idea.” Build relationships.”

Paid Content 117

Paid Content Top of Funnel Planning Paid Search Agency 117

Hubspot

NOVEMBER 7, 2016

I found myself asking the same question, so I compiled a list of 19 brands with faithful followings, along with the marketing tactics that might contribute to their cult status. From one marketer to another, stop, breathe deeply, and give yourself a break. So what’s the secret sauce in the brand’s marketing efforts?

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

Convince & Convert

MAY 24, 2013

This week: From ExactTarget , a free guide called “ Get Serious About Email Marketing “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. From Janrain , a free guide on how to improve conversion rates and data quality. Listen Now . .

CMS Development 127

CMS Development Industry CMS Skype Social Networks 127

Adobe Experience Cloud Blog

MARCH 3, 2015

Author: Sanjay Dholakia At our core, marketers are storytellers. As I have shared my vision of the next era of marketing , I’ve talked about how marketing is changing. Then, we can turn to how we, as marketers, will need to change to build our brands in the next era of marketing. Storytelling Is Timeless.

Ad Building 48

Ad Building Brand Identity Branding Storytelling 48

Convince & Convert

JULY 1, 2016

Welcome back to Marketing Marvels, where I’m pleased to welcome my friend Tim Hayden, Vice President of Marketing at Zignal Labs. Zignal provides an incredibly powerful suite of social listening tools to social media marketers. He is the Vice President of Marketing of Zignal Labs. Jay: Hey, everybody.

Marketing Automation Services 113

Marketing Automation Services Work Management Paid Search Agency Ideal Customer Profiles 113

Convince & Convert

OCTOBER 26, 2013

The legions of companies now embracing “content marketing” as a piece of their communications arsenal grew by 11% as I typed this sentence. Right here on this blog, we’ve recently run pieces from Joe Pulizzi about his new book Epic Content Marketing , and Michael Brito about his new book Your Brand: The Next Media Company.

Long Tail Marketing 156

Long Tail Marketing Top of Funnel Marketing Automation Services Eloqua 156

Hubspot

FEBRUARY 15, 2017

That's why there are formal marketing awards -- official ways of recognizing some of the most remarkable work done in the area, usually presented with some sort of trophy or plaque, as well as public proclamation as that year's "best of" something. The Ultimate Directory of Marketing Awards. 3) B2B Marketing Awards.

Paid Search Agency 71

Paid Search Agency Paid Content Advertising Agencies Budget Programs 71