Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . ” -@sdgully ( tweet this ).

Social Media 144

Social Media Activities Media Skype 144

Huptech Web

APRIL 14, 2023

Whether it’s a website, social media campaign, mobile app, or virtual event, a successful digital experience can make all the difference in building brand awareness and achieving business goals. The importance of brand awareness in marketing cannot be overstated. What is Brand Awareness?

Ad Building 52

Ad Building Brand Identity Branding Customer Satisfaction 52

Outgrow

MAY 28, 2020

Top 15 Advertising Agencies in the Middle East. This blog lists the best advertising agencies in the Middle East. Marketing is all about people. For the past few weeks, we have been covering the best advertising and content marketing agencies in various parts of the USA and Europe. Let us explain. FP7 McCANN.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

Content Standard

DECEMBER 8, 2016

For young marketing professionals, a simple phrase might define their marketing approach: out with the old, in with the new. Today’s new wave of marketers and business leaders aren’t following in the footsteps of their older counterparts. Where older marketers tread lightly, Millennials dive right in.

Planning 40

Planning Allocation Marketing Budget Creation Emarketing 40

Content Marketing Institute

MAY 9, 2018

HANDPICKED RELATED CONTENT: How Virtual Reality Could Change Content Marketing. The most common VR headsets are those that hold your mobile phone in front of your eyes while blocking out light, such as Google Cardboard ; more high-end options include Oculus Rift and HTC Vive. Virtual reality vs. augmented reality.

Brand Identity 94

Brand Identity Branding Advertising Mediums Paid Search Agency 94

Outbrain

NOVEMBER 1, 2021

Small businesses are often faced with the challenge of marketing effectively on limited budgets and resources. The internet levels the playing field, and by implementing small business marketing strategies, your business can work with fewer resources to get the word out about your products and boost your customer base and revenue.

Small Business Marketing 29

Small Business Marketing Paid Content Advertising Agencies Paid Search Agency 29

Content Standard

SEPTEMBER 2, 2016

With that comes incredible opportunities for video marketing through social networks, assuming efforts to expand live video production and consumption work as planned. If you had to choose one platform to run your live video marketing on, which should it be? But that seems all but given nowadays. Let’s review the options.

Video Marketing 70

Video Marketing Planning Best Practices Paid Search Agency 70

Content Standard

NOVEMBER 4, 2016

Nearly 60 years ago, in a small Pennsylvanian suburb forty minutes away from Philadelphia, my father was growing up without a television in his home. There is a similar relationship that happens for marketers when it comes to brand technology adoption. Just one house too far away to make the bike ride. Future Tech, Today.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Peer-to-peer 40

ClearVoice

JULY 27, 2023

The dictionary definition of a slogan is “a memorable phrase” — but brand marketers see it as a much more significant piece of content. While advertising slogans may have to convey a brand‘s essence, marketers can really aim big with their interpretation of it. It also tells your potential customers why they should choose you.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Content Standard

APRIL 8, 2015

They gather around the 20-inch, black and white screen, as ABC and its network of advertisers effectively capture their attention for 30 minutes of quality programming. Here are three ways social media will eclipse broadcast TV in driving engagement—and how brands can take advantage to boost their marketing ROI: 1. Value, Delivered.

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40

Digital Marketing World Forum

AUGUST 28, 2019

Rachel King is the CEO of EditMate , a video curation software and service built for marketers. Prior to founding EditMate in 2016, she spent her career in the video production industry working as Producer and Editor, creating content for global brands, agencies, and television shows. We’re super excited to see you!

Work Management 15

Work Management Marketing Management Advertising Agencies Curation 15

Hubspot

SEPTEMBER 26, 2014

Not all advertisements are disruptive and annoying. This week, the CLIO Awards (which awards agencies for creative advertising in package design, print, radio, and television) announced the recipients of the Grand CLIO, giving the highest honors for innovation and excellence in advertising, design, and communications.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Campaigns Mobile Advertising 28

Content Standard

JANUARY 31, 2019

Sure, Netflix may have revolutionized the way we watch television by giving viewers the ability to consume stories on demand, without advertising interruptions. Serialized plot-driven brand video elevates the value proposition of content marketing from acceptably unobtrusive to eagerly anticipated.

Storytelling 92

Storytelling Video Marketing Top of Funnel Multi-Channel 92

Content Standard

JUNE 12, 2015

As marketers embrace video and mobile advertising as pathways to Millennials , next on the list is identifying which formats and channels are most effective in catching this crowd at the right moment and motivating them to come back for more context in the future. They are short. They are affordable.

Mobile Advertising 40

Mobile Advertising Advertisements Advertising Television marketing 40

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. This is why 83% of video marketers claim video content has helped them generate leads. There are 6.92

Paid Content 52

Paid Content Paid Search Agency Advertisements Advertising 52

Single Grain

AUGUST 3, 2021

If I told you that you can advertise on TV with a budget of $500, you might not believe me. In this article, I will cover the basics of Hulu advertising 101 to help you understand how Hulu ads work and how you can create and run ads using the Hulu Ads Manager. Hulu offers viewers the choice to watch videos with or without advertising.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Advertisements Advertising 59

Hubspot

DECEMBER 11, 2019

However, marketing on Snapchat hasn't always been easy. This means that brands that market themselves on Snapchat accounts would need to do promotion on social media or other areas outside of the Snapchat platform to let people know that they're actively posting there. How Small-Business Marketers Should Use Snapchat Discover.

Paid Content 97

Paid Content Brand Identity Branding Advertising Agencies 97

Marketing Insider Group

JUNE 10, 2015

The man who said it was a gentleman by the name of Bob Gollwitzer , a very smart and savvy guy who is the owner of Pro Mobile Productions in Philly. What Bob said was “We (those in marketing ) need to look at our PC screens as if they were televisions and people do not read television, they watch it.”.

Television marketing 100

Television marketing Burn Rate Mobile Advertising Storytelling 100

Hubspot

NOVEMBER 7, 2016

I found myself asking the same question, so I compiled a list of 19 brands with faithful followings, along with the marketing tactics that might contribute to their cult status. From one marketer to another, stop, breathe deeply, and give yourself a break. So what’s the secret sauce in the brand’s marketing efforts?

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

Content Standard

OCTOBER 2, 2020

Every marketer needs a pearl of wisdom or two to help guide them. That’s why we’ve put together this list of 365 marketing quotes, by or for marketers, from the best and the brightest in history. ” — Adolph Ochs “Advertising is only evil when it advertises evil things.”

Paid Content 117

Paid Content Top of Funnel Planning Paid Search Agency 117

Hubspot

FEBRUARY 15, 2017

That's why there are formal marketing awards -- official ways of recognizing some of the most remarkable work done in the area, usually presented with some sort of trophy or plaque, as well as public proclamation as that year's "best of" something. The Ultimate Directory of Marketing Awards. 3) B2B Marketing Awards.

Paid Search Agency 72

Paid Search Agency Paid Content Advertising Agencies Budget Programs 72

Hubspot

FEBRUARY 28, 2017

The list isn’t exhaustive, but you can expect to learn the major highlights in the social media space this month -- what was launched, what changed, and what these stories could mean for marketers. Marketers should keep an eye on how Snapchat evolves and which platform is better suited for ephemeral content for their audiences.

Social Media 28

Social Media Facebook Media Mobile Advertising 28

Hubspot

JUNE 25, 2013

Possibly there’s a shift taking place from thinking of YouTube as a place for snackable content to thinking of it as a place for more engaging content, and more storytelling.”. And YouTube’s mobile advertising has tripled in the past six months. What''s your video marketing strategy like? How to Succeed on YouTube.

Youtube 28

Youtube Video Marketing Television marketing Mobile Advertising 28

Zoominfo

JANUARY 16, 2019

In decades past, the world of marketing was dominated by print advertisements in newspapers and magazines. Then came television and the rise of infomercials. But, the Internet led to a drastic shift in B2B marketing. But, the Internet led to a drastic shift in B2B marketing. Evoke emotions through storytelling.

Planning 202

Planning Paid Search Agency Work Management Zoominfo 202

Zoominfo

FEBRUARY 9, 2020

In decades past, the world of marketing was dominated by print advertisements in newspapers and magazines. Then came television and the rise of infomercials. But, the Internet led to a drastic shift in B2B marketing. But, the Internet led to a drastic shift in B2B marketing. Evoke emotions through storytelling.

Planning 130

Planning Paid Search Agency Work Management Marketing Management 130

Hubspot

MAY 15, 2013

In the older days of marketing, most interview questions revolved around a marketer’s knowledge of marketing principles like “The 4 Ps” and how he or she could apply that knowledge to case questions in an interview setting. Today''s successful marketer doesn’t necessarily look like Don Draper or Donny Deutsch.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Single Grain

APRIL 28, 2020

This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. Bonus Material : Discover the unorthodox digital marketing campaigns we use to generate predictable traffic, leads, clients and revenue (even during uncertain times). 31 Top Digital Marketing Campaign Examples.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

Content Standard

NOVEMBER 20, 2017

Video content and other forms of multimedia are often proclaimed the “way forward” for content marketing—more engaging, more shareable, and more effective than large blocks of text. Video marketing trends aside, video—sad to say—is essential for your content mix. Just make sure it’s good video. Video does it all.”

Viral Marketing 77

Viral Marketing Video Marketing Top of Funnel Content 77

Single Grain

AUGUST 9, 2019

From ancient cave drawings to fairytales, novels, videos and podcasts, storytelling has always been the most powerful communication tool. When it comes to marketing, through narratives and immersion a storyteller can build stronger relationships with their target audience and trigger a desired emotional response.

Storytelling 102

Storytelling Buyer Personas Paid Search Agency Peer-to-peer 102

Convince & Convert

APRIL 15, 2016

However, high-quality and creative imagery is imperative to your social media marketing success, so it’s important that you know the proper dimensions for each network you use. Visual storytelling is becoming an increasingly important aspect of the social web—and Facebook is well aware. In-Feed Photos. Channel Icon and Channel Art.

Social Media 112

Social Media Paid Content Media Ideal Customer Profiles 112

Single Grain

FEBRUARY 10, 2020

Have you ever been sitting in a marketing meeting and felt baffled by the mysterious jargon or acronyms being tossed around the room? Wondered if CTA and CTR were out-of-state television networks? Like any other discipline, content marketing has its own lingo that may not always make immediate sense to newbies. Above the Fold.

Top of Funnel 130

Top of Funnel Paid Content Lead Ranking Content Marketing 130

Content Marketing Institute

DECEMBER 21, 2017

Upstanders is Starbucks’ first original series of content using multiplatform distribution channels, including the Starbucks mobile app and online and in-store digital network. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. hejhejnatalya Click To Tweet.

Examples 93

Examples Marketing AI B2B Marketing Content Marketing 93

Convince & Convert

APRIL 18, 2016

In the last article, I focused on advertisements in general. Today, such advertisements, which include videos, interactive infographics, and articles, are quickly gaining traction among both brands and publishers. If there were a scale, standard advertisements would be Kanye West, and branded content would be Natalie Portman.

Campaigns 101

Campaigns Brand Identity Branding Mobile Advertising 101