Bluetext

MAY 27, 2019

Both technology companies for which the government is an important vertical and those that are solely focused on government agencies struggle to find customers who are willing or able to participate in media outreach on behalf of their vendor. B2G public relations is a difficult challenge under the best of circumstances.

Public Relations 21

Public Relations Marketing Management Microsite Case Studies 21

Content4Demand

JANUARY 17, 2023

Some of the smartest marketers we know have put their energy into creating microsites or content hubs where prospects can find what they’re looking for quickly. 52% of B2B buyers want vendors to organize website content by issue/pain point , 51% by topic , 46% by industry/vertical , 42% by business role , 20% by buyer stage , 18% by format.

Top of Funnel 92

Top of Funnel Microsite Lead Ranking Work Management 92

chiefmartech

DECEMBER 19, 2016

Vertical competition presents a greater strategic threat than horizontal competition. A microsite. Microservices & APIs (and open source) form the fabric of marketing infrastructure. AR, MR, VR, IoT, wearables, conversational interfaces, etc. give us digital everything. DIGITAL EVERYTHING. ” A website. An e-commerce store.

CMS Development 40

CMS Development Work Management Marketing Management Planning 40

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). Earned media (industry press, analysts, associations, partners, vertical sites, influencers). Image credit: Andrea Piacquadio from Pexels.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

SnapApp

JUNE 14, 2017

That’s the beauty of a microsite. Long or short, complex or simple, a microsite is an experience for your audience. Microsites, however, are rising in popularity for a reason. The goal of a microsite is to communicate a single, compelling message. 17 Examples of Masterful Microsites. . You get one epic microsite.

Microsite 59

Microsite Examples Advertising Mediums Mobile Marketing 59

PureB2B

MARCH 27, 2019

Categorizing allows you to drive target accounts to the content most relevant to them: Industry vertical categories: Best for ABM campaigns that are focusing on three or fewer target verticals. Personalize your Website or Create Microsites. Create a customer value proposition on an account-by-account or vertical basis.

Account Based Marketing 62

Account Based Marketing ABM Creativity Personalization 62

PureB2B

MARCH 27, 2019

Categorizing allows you to drive target accounts to the content most relevant to them: Industry vertical categories: Best for ABM campaigns that are focusing on three or fewer target verticals. Personalize your Website or Create Microsites. Create a customer value proposition on an account-by-account or vertical basis.

Account Based Marketing 56

Account Based Marketing ABM Creativity Personalization 56

SWZD

MARCH 2, 2017

Segmentation by industry has been a common practice for ages for companies selling into multiple verticals. Cloud security solutions provider Eminencia pulls 85% of its revenue from three verticals: Retail, financial solutions, and travel/hospitality. Each microsite hosted the correct industry-specific versions of each content piece.

Account Based Marketing 61

Account Based Marketing Marketing Budget Creation Planning ABM 61

chiefmartech

FEBRUARY 19, 2018

You could say it was simply a fancy approach to landing pages and microsites. Vertical competition in digital channels. IN SHORT: Vertical competition happens between firms within a channel, vying for influence, control, and share-of-the-pie. But there was something more there: a new kind of creative capability for marketing.

Work Management 68

Work Management Marketing Management Marketing Automation Services Verticals 68

Content4Demand

JANUARY 20, 2021

Content details can be pulled for social channels, infographics, SEO/discovery and on microsites. Here’s one example with a vertical focus on consumer packaged goods (CPG). Here are three quick strategies: Early-Stage and Inbound Efforts Case studies aren’t just for late-stage buyer conversion.

Case Studies 68

Case Studies Case Study Studies Microsite 68

Content4Demand

FEBRUARY 5, 2021

It’s gotten much more sophisticated and includes a much broader spectrum of formats—from blogs, GIFs and videos to microsites, interactive experiences and highly targeted content for ABM campaigns. Put together an E-book or a white paper, and you were ready to roll. One common denominator remains the same: effectively written copy.

Paid Search Agency 74

Paid Search Agency Advertising Agencies Ad Agencies B2B Marketing 74

ViewPoint

FEBRUARY 14, 2012

Matt Heinz has more than 12 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes; including Microsoft, Weber Shandwick, Boeing, The Seattle Mariners, Market Leader and Verdiem. Yes, the sales team is required to achieve those goals.

Planning 120

Planning Deliverability Customer Satisfaction Microsite 120

ClearVoice

NOVEMBER 27, 2019

Verticals are major categories or broad themes of content toward the top of your content taxonomy. You could consider each of these top categories as verticals because each has dozens of sub-categories under their larger umbrella in the taxonomy (e.g., Verticals also can be channels. Context matters. social, search, paid media).

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

SnapApp

OCTOBER 8, 2015

But the more challenging the vertical, the higher the bar for creative inspiration. With a focus on education and quality, rather than page views, their team manages nine specialized blogs , two microsites and sponsored content on the Week and Forbes magazine. The right approach can turn any topic into content gold.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

DealSignal

JANUARY 25, 2023

For example, you may consider building microsites that speak directly to specific audiences. Or, you may create a resource center on your website that is categorized by vertical industry categories or other account-specific categories. This goes beyond targeted emails or ads — it involves the total user experience.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

SnapApp

DECEMBER 2, 2014

For some industries or verticals, audiences are changing or evolving – sometimes demand multiple types of content formats to effectively engage. Are you looking to drive traffic to a particular microsite? Here is a 4-point framework to help you decide which format will be most appropriate to execute on a content idea: 1.

Webinar Metrics 82

Webinar Metrics Microsite Content Thought Leadership 82

ClearVoice

JUNE 20, 2019

Available categories are based on a wide range of verticals, such as Technology & Telecoms, Fashion, Artisan, Not-for-Profit, and Transport & Travel. The Brand Impact Awards honor branded programs and campaigns who have been commissioned and implemented either nationally or internationally. Entry Cost: $525 – $1,150.

Advertising Agencies 83

Advertising Agencies Paid Search Agency Ad Agencies Brand Identity 83

Hubspot

FEBRUARY 15, 2017

They span a wide array of industries and verticals, recognizing exemplary work on limited budget campaigns, to thought leadership, to lead generation programs. based award program celebrates remarkable marketing examples of all kind -- B2B and B2C, and in a variety of verticals. For more categories, deadlines, and details, click here.

Paid Search Agency 68

Paid Search Agency Paid Content Advertising Agencies Budget Programs 68

Content Marketing Institute

MARCH 15, 2018

Luke Kintigh from Intel explains, “For our online publication, iQ, we use Canvas to show photo galleries, vertical video, tilt-to-pan images, pull quotes, GIFs, and other assets that lead users to our site. Use @Facebook Canvas for greater flexibility to promote your #content assets.

Marketing AI 107

Marketing AI Advertising Mediums Mobile Advertising Advertising Agencies 107

SnapApp

JUNE 2, 2017

These ideas can be used in any vertical, and can be largely created with content you already have – repurposing pillar assets like white papers, ebooks, videos, blogs, infographics, and the like into smaller, more engaging content pieces. . . General Campaigns (microsites, customer marketing, resource gallery, miscellaneous ideas, etc.).

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Convince & Convert

JUNE 12, 2013

A more static website or series of microsites. In some (mostly B2B) verticals, pickups in trade media can be more effective than coverage in larger, general interest papers. Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.).

Paid Content 152

Paid Content Promotion Media Paid Search Agency 152

Martech

JULY 12, 2021

Marketing agency 3P built the microsite for the experience that ran within the Pinterest platform. The immersive driving experience launched June 14, with an additional walk-through by Pinterest’s influential creators rolling out in July. For the most part, search engines have operated the same way for the last two decades.

Paid Search Agency 102

Paid Search Agency Microsite Advertising Agencies Marketing Agencies 1 102

SnapApp

JULY 7, 2017

Vertical Measures | Paid Media Supervisor. . . Simple quizzes, polls and calculators or other tools can often produce similar effects to expensive creations like interactive microsites. Along with a website facelift — we also introduced a series of interactive microsites and a funky, business calculator tool. Keegan Brown.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Hinge Marketing

JANUARY 17, 2019

Look for firms to invest more in recruiting materials, career microsites and employer branding. As AEC technology becomes more pervasive, and “big data” tools transfer from other markets and verticals – firms are recognizing the value of monetizing non-service revenue from technology platforms.

Marketing AI 91

Marketing AI Trends Planning First-Mover Advantage 91

SnapApp

DECEMBER 16, 2015

Microsites Take Off. Some of the most successful brand publishers — GE , Adobe , and Red Bull — embrace microsites as a part of their content marketing strategy. A microsite is a content hub separate from a company’s URL. It won a Webby for innovation and made some serious headway on social channels. ROI Calculators Close Deals.

Top of Funnel 48

Top of Funnel Microsite Content Marketing Planning 48

PathFactory

SEPTEMBER 19, 2018

We use Sigstr banners in employee email signatures that link to microsites with curated Content Tracks we build using PathFactory. Kellie : We’re pulling folks in more through niche publications in industry verticals. We ensure our emails are part of larger drip campaigns and nurture strategies.

Lead Ranking 40

Lead Ranking Top of Funnel Marketing Qualified Leads Click Rate 40