NuSpark Consulting

JULY 24, 2011

Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. New white paper on how to select a CRM, from @companyX”. Landing pages are best used to complement advertising and social media.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Biznology

DECEMBER 13, 2011

However, after re-reading my SMNR post , it wasn’t about technology at all, it was about the collecting and presenting of relevant assets, copy, images, and videos; it was about organizing and branding an ease-of-use “steal all this content, blogger, and please post on your blog” microsite. And they do an amazing job of it.

Social Media 80

Social Media Demand Media Blogger 80

NuSpark Consulting

JULY 17, 2010

In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/she should. Landing pages are microsites that promote specific products/services with call-to-action web forms.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Biznology

JUNE 6, 2012

No one goes looking for white papers. They will choose a white paper within that topic area if it suits the information task they are trying to accomplish. One of the best ways to do this is to build a site map file off of the root directory of your site or microsite. Follow him on twitter @James_Mathewson.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

BenchmarkONE

NOVEMBER 21, 2019

28% of agencies are managing ads on Twitter. 2% say it’s white papers. 1% say it’s one of the following: print ads, ebooks, podcasts, microsites, television ads, or billboards. Still, it’s not the only platform agencies are paying attention to. 49% of agencies are managing ads on YouTube. 10% say it’s website content.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

SugarCRM

DECEMBER 11, 2013

Microsites. White Papers. Email Marketing. Drip Marketing. Nurture Marketing. Email Designer. Email Personalization. Testing Deliverability. Behavioral Targeting. Can Spam Compliance. Lead Capture. Internet Lead Capture. Lead Routing. Video Hosting. Website Tracking. Web Analytics. Web Visitor Alerts. Web Visitor Mapping. Case Studies.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Marketing Insider Group

JANUARY 28, 2015

In the early stage, research papers, surveys, and thought leadership documents all help the buyer understand the problem they have. Twitter, Facebook, Linkedin, etc. Finally, Rent the Runway launched a microsite dedicated to its user-generated content. Finally, you should test paid social in the channels used by your audience.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Industrial Marketing Today

JULY 14, 2010

What’s more, for organizations just getting into publishing online — for those just starting a blog, say, or a microsite — curated content can allow them to ramp up quickly, both from an SEO as well as content perspective.” This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

KoMarketing Associates

SEPTEMBER 18, 2018

Microsites. For content creators, this means there should be website content (blogs, videos, case studies, white papers) that are easily accessible and get straight to the point. When thinking about the most popular social media channels, Facebook and Twitter sit atop the list. Whitepapers. Case Studies. Social Media.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

Sprout Social

NOVEMBER 30, 2020

It’s possible for a smaller retail business to offer international shipping or market to specific territories without specifically creating microsites for those regions. For example, it’s well-documented that many Western companies have totally failed to expand into China despite seemingly endless opportunities to do so on paper.

Work Management 100

Work Management Marketing Management Paid Search Agency Cross-Selling 100

Biznology

FEBRUARY 23, 2015

ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube, and Google+.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Webbiquity

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Microsites. Microsites. On Twitter, search for hashtags relevant to your industry, or peruse Twitter directories like Twellow and WeFollow. Follow them on Twitter. Content is like singing a song. On American Idol. Late in the season.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Webbiquity

JULY 26, 2010

Why Use Twitter, Facebook & LinkedIn for Content Marketing? B2B Voices ( Trade Youtube Twitter Leads Sales ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). Statistics.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

SnapApp

OCTOBER 8, 2015

Some marketers may have it harder than others — instead of marketing retail products or snazzy B2B software, they sell paper, brake pads, or maybe even flood insurance. Individuals who share the quiz on Facebook or Twitter can download a free chapter of No Ordinary Disruption. The right approach can turn any topic into content gold.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

Hinge Marketing

MAY 5, 2016

Or you can conduct an indirect assessment of online search results, citation indexes, Twitter followers, and the like. Dedicated website or microsite. Position papers/ white papers. Just remember to measure your visibility within the target audience. 4 – Consider your current level of influence. Blog posts.

Ad Building 48

Ad Building Thought Leadership Peer-to-peer Microsite 48

Convince & Convert

JUNE 12, 2013

Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.). A more static website or series of microsites. These make great social updates for Twitter or LinkedIn. Incidentally, it’s a good idea to add Twitter Card and Facebook OGP metadata to that page.

Paid Content 150

Paid Content Promotion Media Paid Search Agency 150

Content Marketing Institute

MARCH 15, 2018

Before publishing your story, click the paper clip icon and add a relevant URL. The Canvas units are unique in that they can contain pretty much everything you can or would put in a microsite or landing page – all in mobile.”. When you set up your company account, your Twitter followers auto-follow you on Medium.) Add a link.

Marketing AI 106

Marketing AI Advertising Mediums Mobile Advertising Advertising Agencies 106

Content Marketing Institute

OCTOBER 8, 2018

What’s getting traction (look at engagement on videos published on Facebook, YouTube, and Twitter)? In addition to the case study video, you create native social content, an infographic, a white paper, and a microsite to tell the story as extensively as you like. Analyze the video content your audience is watching.

Rules 110

Rules Video Marketing Lead Ranking Paid Search Agency 110

SnapApp

JUNE 2, 2017

These ideas can be used in any vertical, and can be largely created with content you already have – repurposing pillar assets like white papers, ebooks, videos, blogs, infographics, and the like into smaller, more engaging content pieces. . . General Campaigns (microsites, customer marketing, resource gallery, miscellaneous ideas, etc.).

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

KEO Marketing

OCTOBER 17, 2017

Microsites (44%). When it comes to producing results with social media , 57% of inbound marketers obtained leads from LinkedIn, 52% from Facebook, and 44% from Twitter. According to a lead nurturing benchmark study , the most effective forms of lead nurturing content include: White Papers (41%). E-newsletters (80%). Blogs (67%).

Planning 48

Planning Marketing Plans B2B Marketing B2B 48

Convince & Convert

OCTOBER 22, 2013

Follow him on Twitter and Google+. You can connect with Kelsey on Twitter , G+ , or LinkedIn. You can connect with him on Twitter , LinkedIn , and Pinterest. For Salesforce, we helped get the Social Success content microsite up and running in a few months, from a standing start. And Lagavullin.

Work Management 150

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 150

Webbiquity

SEPTEMBER 19, 2012

Ching Ya reviews more than two dozen helpful (and Timeline-compatible) Facebook apps for functions like providing FAQ information, creating contact forms, displaying a Google Map for your business, showcasing your YouTube videos, encouraging discussion and sharing, integrating Twitter, and more.

Paid Content 100

Paid Content Facebook Tools Best Practices 100

Biznology

DECEMBER 6, 2011

Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. Etc buttons. We never used to add this to our Social Media News Releases. I have an analogy for you.

Social Media 80

Social Media Media Blogger Banners 80

Webbiquity

APRIL 23, 2013

This doesn’t have to be obvious and it doesn’t have to be smothered all over the thing, but it should be there somewhere,” such as links to white papers or other related assets at the end of a blog post or report. Exploring the Five Cs of Content Marketing at Cisco by IT Services Marketing Association. Content Marketing and SEO.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

ClearVoice

JULY 12, 2022

Likewise, Gupta shared how the development of bite-sized content — rather than long white papers — has permeated the B2B world just as it has B2C efforts. Example: The company hopes its marketing efforts to encourage teens to order a free tire gauge on its microsite don’t come up flat. Live Social Media Shopping.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

SnapApp

JULY 7, 2017

As you know, we are a B2B content marketing agency and we produce a lot of technical white papers for our clients. By definition, a white paper is an in-depth report on a specific topic that examines a problem and then offers a solution. Interactive white papers combine all these tools into a cohesive experience.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Convince & Convert

DECEMBER 30, 2015

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Microsites. Twitter Chats. Listicle Summaries.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Microsites. Twitter Chats. Listicle Summaries.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Hubspot

JULY 21, 2015

But I hate to let perfection get in the way of progress, so let's just get something down on paper so we have a basis for discussion: Content marketing is a marketing program that centers on creating, publishing, and distributing content for your target audience -- usually online -- the goal of which is to attract new customers.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28