WebMarketCentral

AUGUST 14, 2006

But interactive technology is bringing new life to this old medium. By relying on increasingly difficult and crowded opt-in email and search engine marketing, these retailers are missing a lot of potential business. Paper catalogs have their drawbacks, of course. They kill trees and are expensive to print and mail.

Media 20

Media RSS Paper Opt-out 20

WebMarketCentral

NOVEMBER 5, 2007

a hosted service that is a simple, yet powerful customer communications solution specially designed for small-to medium-sized businesses, and Bolt , a hosted service built to support the needs of large enterprises to deploy marketing, customer service and transactional messaging programs. The company's on-demand tools include Stun! ,

Enterprise Management 20

Enterprise Management Paid Search Agency Work Management Marketing Budget 20

WebMarketCentral

OCTOBER 16, 2006

The best argument I've heard for non-capitalization of "web" is that the web is a medium for distributing information; we don't capitalize "mail," "phone," or "fax," so we shouldn't capitalize "web." Other sources merely reflect widespread confusion. That said, at this point, you can still get away with either.

Internet Marketing 20

Internet Marketing Advertising Mediums Distribution Template 20

WebMarketCentral

JULY 30, 2007

Most Popular Forms of Viral Media Online video is the most popular viral medium for both B2C and B2B use. The next three posts here will offer some ideas about programs, promotion, and pitfalls to avoid that may help in developing successful B2B viral marketing campaigns, based both on my own experience and research by MarketingSherpa.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

OCTOBER 16, 2007

Our ideal client is a small to medium size IT product manufacturer (under $100 million) that has a good product but is just not getting the traction it deserves. Small tech companies are more aggressive and tend to judge value on results which aligns perfectly with the “pay for results” model of EchoQuote; it's literally risk free.

Lead Qualification 20

Lead Qualification Lead Ranking Sales Qualified Leads Pricing 20

WebMarketCentral

JULY 14, 2008

First, the medium has become less crowded as more marketing dollars have shifted online. Use Plain Old Snail Mail With email burnout increasing and ever-tightening spam filters in place to keep out anything that smacks remotely of marketing, email promotion is becoming less effective.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

OCTOBER 16, 2005

Consider messaging, medium and of course, budget. Because this analysis will be a key part of the next step, which is… P: Plan. Based on your research and analysis of the results, develop your marketing plans for the appropriate time frame (immediate, quarter, annual). Tweak as necessary. I: Implement.

Co-Registration 20

Co-Registration Planning Budget Programs Cost per Lead 20

WebMarketCentral

SEPTEMBER 10, 2007

These folks are donating their savings to major charities, which gave us the idea to reach out to medium-sized charities as a fundraising option. Our members tend to be very vocal community members and many are staunch supporters of major charities. WMC: How have you attracted merchants to the iBakeSale program?

Blogger 20

Blogger Advertising Agencies Paid Search Agency Loyalty 20

WebMarketCentral

MAY 26, 2009

Spreading the word is what's important, not controlling the medium. The spread was spontaneous. None of this was orchestrated. Social media is like that; it goes off in unpredictable directions. The bottom line is that trying to use social media as just another channel to spread your message is doomed to failure.

Zoominfo 20

Zoominfo Case Study Case Studies Social Media 20

WebMarketCentral

MAY 22, 2009

On the other hand, a medium-volume b2b campaign may need to be checked and tweaked weekly, while a high-volume e-commerce site may test daily. Their AdWords budget is modest and produces only a few leads per month, but is very cost-effective.

SEM 20

SEM Campaigns Optimization Tips 20

WebMarketCentral

FEBRUARY 11, 2008

Instead, marketers should view these sites as medium in which to track user feedback on their products and services, offer valuable content, and build relationships with prospects. Web users do not view social networking sites as a place to buy products and services."

Research 20

Research Planning Best Practices Buying Cycle 20

WebMarketCentral

JULY 11, 2008

One good story from a friend far outweighs the potential of nine expensive ads.The Internet is the perfect medium for furthering the conversation between companies and their most enthusiastic customers. Conventional wisdom suggests that it take nine impressions for a potential customer to retain the information in an ad.

Paid Search Agency 20

Paid Search Agency Work Management Marketing Management Marketing & Strategy 20

WebMarketCentral

JANUARY 22, 2008

Top 10 Reasons to Double Your Search Budget for '08 by ClickZ Writer Kevin Lee gives ten reasons to dramatically increase search spending, including the growth in search volume, recognition that online campaigns drive both direct and offline behavior, and keyword price escalation (due the increasing popularity of this medium).

SEM 20

SEM Paid Content Paid Search Agency Adsense 20