Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. What Is A B2B Social Media Marketing Strategy? And in order to answer that question, we need to cover the fundamentals of B2B social media marketing.

Social Media 200

Social Media Marketing Analytics Tools Marketing & Strategy Marketing Strategy 200

Marketing Insider Group

NOVEMBER 16, 2020

According to a study by retail media platform Criteo, retargeting accounted for a 43% uplift in conversion rates for its customers. Smart Social Media Content Distribution. In most cases, these tools allow you to schedule, monitor, and measure engagement with your content on various social media websites. Retargeting works.

Marketing AI 318

Marketing AI A/B testing Tools Lead Scoring 318

Zoominfo

JUNE 20, 2019

But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. Streaming video accounts for over two-thirds of all internet traffic and is expected to jump to 82% by 2020 ( source ). Keep reading!

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Zoominfo

APRIL 8, 2018

Once you write 52 or more blog posts, blog traffic generation increases by up to 77% ( source ). Companies that blog 20 or more times in a month see the most return in traffic and leads ( source ). B2B companies that blog more than 4 times a week see the biggest increase in traffic and leads ( source ). Click-through rate has a.67

Business Blogging 201

Business Blogging Statistics Business Lead Scoring 201

Zoominfo

JULY 24, 2019

ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo Successful Tactics By spending as little as six hours per week, 66% of marketers see lead generation benefits with social media ( source ). More than 80% of leads generated through social media come from LinkedIn ( source ). Get a Demo

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Zoominfo

JANUARY 27, 2022

Data isn’t just an abstract concept at ZoomInfo — it’s the lifeblood of our entire suite of products and the engine that drives our customers’ growth. You can think of our intelligence layer as the foundation upon which the ZoomInfo product suite is built. The data is gathered from millions of sources of information.

Zoominfo 100

Zoominfo B2B Validation B2B Sales 100

Zoominfo

JUNE 27, 2018

Typically brands work with influencers who have a large, dedicated following, particularly on social media. When a brand aligns with the right influencers, it can boost everything from social media engagement , to brand awareness, and so much more. The post 30 Shocking Influencer Marketing Statistics appeared first on ZoomInfo Blog.

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Zoominfo

JULY 2, 2020

These tools not only perform day-to-day marketing functions like email, social media, and website updates but they also provide valuable insights into the types of campaigns and content that resonate with their audience. In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

JUNE 25, 2018

Your YouTube channel is more than just a collection of videos– it’s just like any other social media platform. Here are some details to consider when you first build your YouTube channel: Banners and brand icons: Your YouTube channel should feature your brand’s icon and a custom banner, much like your social media profiles.

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Zoominfo

FEBRUARY 1, 2018

By spending as little as six hours per week, 66% of marketers see lead generation benefits with social media ( source ). More than 80% of B2B leads generated through social media come from LinkedIn ( source ). 63% of marketers say generating traffic and leads is their top challenge ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Zoominfo

JULY 17, 2018

Most businesses promote their webinars across several different marketing channels, from social media to email to paid search ads. These ads generate a lot of traffic but very few registrants. Conversely, your social media channels generate a higher percentage of registrants. Source of webinar registrants. Webinar costs.

Webinar Metrics 255

Webinar Metrics Paid Content Paid Search Agency Allocation 255

Zoominfo

APRIL 30, 2018

Recruiters and candidates have more ways to connect than ever before, all thanks to the growth of online recruiting platforms and social media. Determine your top traffic sources. One primary function of web analytics is to tell you where your site traffic comes from. Social media (LinkedIn, Twitter, etc.). Job boards.

Analytics 208

Analytics Paid Search Agency Mobile Advertising High Quality Lead 208

Zoominfo

JUNE 4, 2018

In fact, 91% of marketers named engagement metrics, such as social media interactions, time on site, and bounce rate, as the number one way to measure success ( source ). Social media followers. Many marketers rely too heavily on their social media followers to measure their social media success—and we get it!

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Zoominfo

MAY 20, 2019

By the end of the meeting, you have determined that you’ll need to produce a blog post, a short video, several social media posts, and an email campaign in order to increase traffic and conversions on the product landing page. For more information about improving the efficiency of your business, contact ZoomInfo today.

Efficiency 221

Efficiency Business Zoominfo Distribution 221

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. B2B Vlogging: As we discussed in a previous post, B2B blogging is an effective way to drive organic traffic to your website, engage potential buyers, and generate high-quality leads for your sales team.

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

Zoominfo

FEBRUARY 1, 2021

A quick example: If you want to run ads on social media to promote your new product, you’ll know from your persona that your ideal customer uses LinkedIn and Twitter. For instance, a blog is a great way to build your organic traffic and brand authority. link] pic.twitter.com/NgYQcvqb08 — ZoomInfo (@ZoomInfo) January 20, 2021.

Small Business Marketing 145

Small Business Marketing Work Management Marketing Management Ideal Customer Profiles 145

Zoominfo

JUNE 19, 2018

In fact, live-streaming currently accounts for two-thirds of all internet traffic and is expected to jump to 82% by 2020 ( source ). Cut video into short clips: Pull small bits of your live video for quick, easily-digestible videos that you can share across social media. And, other video streaming statistics support this.

Video Marketing 207

Video Marketing B2B B2B Thought Leadership Broadcasting 207

Zoominfo

SEPTEMBER 25, 2019

This next idea stemmed from a campaign in which we explored using video (and our sister SEO agency’s services) to help improve organic traffic. Either the “organic” theme was lost on people, or they simply weren’t in the market for a solution to help them with organic search traffic. For whatever reason, the campaign didn’t work.

Paid Content 182

Paid Content Campaigns Examples B2B 182

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media. Not only does this impact our personal lives on a regular basis—i.e.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy. What Is A B2B Social Media Marketing Strategy? The core question B2B social media marketers should be asking themselves is: “how does my social media strategy support business objectives?” AKA, alignment is the name of the game.

Social Media 100

Social Media Marketing Analytics Tools Marketing & Strategy Marketing Strategy 100

Zoominfo

FEBRUARY 7, 2019

So, instead of one-to-one interactions, marketers relied on one-to-many marketing tactics– i.e. email, social media, direct mail, billboards, etc. of all worldwide online traffic was generated through mobile phones, up from 50.3% Contact ZoomInfo today to learn more about our data intelligence platform.

Conversion 174

Conversion Planning Zoominfo Paid Search Agency 174

Zoominfo

AUGUST 26, 2018

Whether your marketing workflow consists of social media, content creation, SEO, event planning, or all of the above, we’ve got a joke for you! ZoomInfo MarketingOS Finally, ABM with data you can trust. They can really drive in traffic. Why was the social media marketer out of office? Let’s get into it! Get a Demo 1.

Planning 100

Planning Zoominfo Churn Rate Top of Funnel 100

Zoominfo

AUGUST 29, 2018

You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. Today, the majority of online conversations take place on social media. How do people feel about your company? Social listening. Track campaign effectiveness.

Analysis 176

Analysis Marketing AI B2B Marketing B2B 176

Zoominfo

FEBRUARY 7, 2018

It’s no secret, the social media landscape is constantly evolving. Additionally, the algorithm will also place a higher importance on content created and shared by friends and family, than that of brands and media outlets. Since the emergence of social media, Facebook has never been the platform of choice for B2B marketers.

B2B Marketing 180

B2B Marketing Marketing & Strategy Marketing Strategy B2B 180

Zoominfo

APRIL 17, 2019

Word-of-mouth, evergreen content, customer advocacy, social media buzz— these assets don’t disappear or reset every quarter. Track metrics such as website traffic, content downloads, click-through rate, and other marketing metrics related to audience behavior. ZoomInfo is the leading B2B contact database solution.

Top of Funnel 228

Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 228

Zoominfo

JULY 5, 2018

Employee advocacy emerged a few years ago as a method to boost a brand’s reach, increase social media engagement and facilitate conversations about your company. 7 Ways to Boost Traffic to Your e-Commerce Website Through Influencer Marketing. As always, tweet us at @zoominfo and let us know what kind of content you want to see.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Zoominfo

JUNE 20, 2018

2. Social Media. Social media is an integral part of any company’s marketing strategy—and luckily there are dozens of tools designed to streamline and improve every aspect of your social media workflow. Modern social media tools can help you manage these key tasks: Scheduling. Advertising. Advertising. And much more!

Marketing Automation Services 170

Marketing Automation Services Allocation Budget Programs Marketing Management 170

Zoominfo

FEBRUARY 5, 2020

They don’t just surf the web and refresh their social media feeds. Around 70% of web traffic is generated by mobile devices ( source ). 57% of traffic in the U.S. Mobile Usage Statistics Up to 70% of online traffic happens on mobile devices ( source ). What percentage of websites are viewed on mobile devices?

Mobile Marketing 100

Mobile Marketing Statistics B2B Marketing Planning 100

Zoominfo

FEBRUARY 20, 2020

We can track ROI, lead generation , web traffic, sure. Track Social Media Engagement Move over, ROI. Since 30% of web traffic is driven by social media ( source ), measuring shares is a great way to determine what type of content is king. Two-thirds of the average marketing budget is spent on content marketing ( source ).

Marketing Budget 100

Marketing Budget Marketing & Strategy Marketing Strategy Content Marketing 100

Zoominfo

DECEMBER 5, 2018

Unlike most social media platforms , Reddit uses a voting system to sort posts. Both have their benefits for marketers—a successful post in a large subreddit will generate much more traffic, but you can establish a more visible presence in a smaller subreddit. r/marketing. /r/advertising. r/advertising. /r/Entrepreneur. r/analytics. /r/socialmedia.

B2B 157

B2B Zoominfo Communities User-Generated Content 157

DealSignal

MARCH 2, 2024

These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. Multistep campaign: email/phone / social media 5. Well-targeted B2B marketing hinges on precise audience insights. Intent Data Use Cases 1. Retargeting and remarketing 3.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Zoominfo

JUNE 11, 2019

In fact, 91% of marketers named engagement metrics, such as social media interactions, time on site, and bounce rate, as the number one way to measure success ( source ). Social Media Followers Many marketers rely too heavily on their social media followers to measure their social media success—and we get it!

Work Management 100

Work Management Marketing Management Eye-Tracking B2B Thought Leadership 100

Zoominfo

JULY 2, 2020

These tools not only perform day-to-day marketing functions like email, social media, and website updates but they also provide valuable insights into the types of campaigns and content that resonate with their audience. In an ideal world, marketing automation can help you engage with your prospects and customers efficiently and effectively.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Zoominfo

MARCH 27, 2018

Answering a social media complaint increases customer advocacy by as much as 25% ( source ). 45% of companies offering web or mobile self-service reported an increase in site traffic and reduced phone inquiries ( source ). website, social media, mobile, in person) ( source ). Customer Engagement Expectations.

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media. Not only does this impact our personal lives on a regular basis—i.e.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Zoominfo

FEBRUARY 17, 2020

You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. Today, the majority of online conversations take place on social media. How do people feel about your company? Social listening. Track campaign effectiveness.

Analysis 130

Analysis Marketing AI B2B Marketing Work Management 130

Zoominfo

APRIL 9, 2019

Your YouTube channel is more than just a collection of videos– it’s just like any other social media platform. Here are some details to consider when you first build your YouTube channel: Banners and brand icons: Your YouTube channel should feature your brand’s icon and a custom banner, much like your social media profiles.

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100