Martech Advisor

MARCH 30, 2020

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. But how does viral marketing work? What is the Viral Coefficient and the Viral Cycle Time? Before we begin, let's first understand what viral marketing is. The Viral Coefficient.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place. But what’s the fuss all about?

Social Media 154

Social Media Video Marketing Media Eye-Tracking 154

Sprout Social

SEPTEMBER 23, 2021

But thanks to the combined forces of Netflix and social media, teens are flocking to thrift stores to find everything you probably wore back in 2010. This is yet another trend that was born without the help of any designer or magazine. How social influences fashion trends. 3 social-first fashion trends that made waves in 2021.

Forecasting 122

Forecasting Social Media Trends Media 122

SocialPilot

FEBRUARY 26, 2024

Ranging from basic intricacies to expert tips and tricks, there is everything you need. One thing that keeps us hooked to our social media feed for hours is how personalized it is. As more and more people are posting, there is a need for a clever assistant to make sure only the content that matters goes viral. So, let’s dive in.

Linkedin 80

Linkedin Tips Lead Scoring Lead Ranking 80

ClearVoice

JANUARY 25, 2022

Stop us if you have heard this one before: “We want you to make a viral video.” ” [Cringe] Executives often direct marketers to create social media videos that will go “viral” or will make a huge impact in one fell swoop. Get 10 tips for creating more engaging videos. Sounds nice, right?

Social Media 104

Social Media Video Marketing Media Tips 104

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries. From your episodes, you could pull a quote and post it on social media.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

JANUARY 16, 2020

If you’re still itching for your business to “go viral,” we don’t blame you. In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom.

Viral Marketing 104

Viral Marketing Work Management Planning Paid Search Agency 104

Contently

NOVEMBER 29, 2021

This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course. ‘How to Make Money from Social Media’ and ‘How to Grow Your Social Media Platforms’ weren’t tautologies but classes, priced at $50 per month.

Social Media 211

Social Media Media Viral Marketing Class 211

SocialPilot

JANUARY 5, 2024

I doubt you would find a brand post on social media without any hashtags accompanying it. Since its discovery, hashtags have been a huge part of social media evolution. Marketers have constantly been using social media hashtags to boost brand visibility. One trending Instagram hashtag can increase engagement by 12.6%.

Social Media 71

Social Media Media Viral Marketing Eye-Tracking 71

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A.

Paid Content 92

Paid Content Paid Search Agency Social Media Social Marketing 92

Brandpoint

NOVEMBER 15, 2021

Here are seven trends in marketing for 2022 — and how to prepare for them now. In our interview with Jody Guetter of Social Assurance , she gives a ton of awesome tips on how to create engaging and dynamic experiences during online conferences. Read More: 5 Industry Tips to Get More Mileage Out of Your Content ] 5.

Trends 157

Trends Planning Work Management Contingency Planning 157

Parse.ly

JULY 25, 2023

In the lightning-paced world of digital media, viral content can be a game-changer. It has the potential to significantly boost … The post How to Predict Viral Content: The Power of Parse.ly’s Content Analytics appeared first on Parse.ly.

Viral Marketing 52

Viral Marketing Analytics Content Media 52

Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Here are the four leading reasons why social media consistency matters.

Social Media 108

Social Media Media Business Viral Marketing 108

Sprout Social

AUGUST 4, 2022

Collaborative content is the future of social media, and no platform is doing this better than TikTok. 7 tips for stitching on TikTok. Hop on viral trends. TikTok is all about viral content. From dance challenges to audio tracks, users love to film themselves participating in the latest trends. Tell a story.

Tips 125

Tips Privacy Viral Marketing Trends 125

SocialPilot

MAY 7, 2024

Whether you’re a small business owner or a social media agency wanting to make the most of Twitter marketing efforts , this blog is for you. This guide will explain how to use Twitter for business and provide tips on improving your brand personality and connecting with your audience on a more personal level.

Twitter 83

Twitter Paid Content Ideal Customer Profiles Paid Search Agency 83

Sprout Social

MAY 8, 2023

Navigating social media copyright can be like sailing in uncharted waters. With every new wave of social trends come unanticipated legal consequences. Risks like trending sounds, user-generated content (UGC) and creator partnerships can rock even the most responsible, well-meaning brands.

Copyright 107

Copyright Social Media Media Guidelines 107

Sprout Social

JULY 12, 2022

It’s important for your brand to prove credibility every chance it gets—and on social media, that often means getting verified. Verification comes with a little blue checkmark on your name, a distinction that’s similar across all social media platforms. Create a viral video. Get media coverage.

Tips 98

Tips Viral Marketing Social Media Guidelines 98

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? billion active social media users.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Sprout Social

JUNE 2, 2022

One of the best things about using TikTok for business is it gives you the freedom to create viral, relatable and creative content with its range of built-in, user-friendly editing tools. It can help you take advantage of new trends, grab attention, and stand out in the sea of videos your audience is constantly swiping through.

Video Marketing 128

Video Marketing Tips Viral Marketing Custom Publishing 128

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

Social Media 98

Social Media Features Media Curation 98

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. Soon, subsequent Tweets questioning the health of SVB went viral. But refraining from social media altogether only creates more room for crises to snowball and brand health to plummet.

Work Management 74

Work Management Marketing Management Social Media Service 74

Sprout Social

JANUARY 24, 2022

The idea that social media is “something the intern can do” is about as outdated as saying the internet is all cat videos. And yet, you don’t have to scroll too far through #MarketingTwitter before you find social media managers venting about feeling overworked and undervalued. Shows candidates that you value social media.

Social Media 100

Social Media Work Management Marketing Management Tips 100

Top Rank Marketing

DECEMBER 20, 2023

These are just a few statistics to get you to start considering this channel for your social media content calendar. Let’s take a look at the advantages and changes that are making pinning a thing that social media savvy organizations should be doing regularly. Many consider it to be a search engine instead of a social media channel.

Paid Content 135

Paid Content Search Marketing Promotion Advertising Agencies 135

Sprout Social

DECEMBER 9, 2020

But even amid the panic and the uncertainty, people found new ways to connect with each other through social media trends. In particular, food trends like dalgona coffee and homemade sourdough bread brought people all over the world together. Soon, brands joined in on these trends too.

Trends 123

Trends Social Media Analysis Creativity 123

Sprout Social

MARCH 25, 2024

We’ll also talk about the value of using Reel hashtags for Instagram and share tips for finding the best hashtags for your brand. This, in turn, gets your content more engagement in the form of likes, comments and shares—the holy grail of social media success. Let’s dig in. This is where hashtag analytics can help.

Brand Identity 86

Brand Identity Branding Eye-Tracking Viral Marketing 86

Sprout Social

MAY 10, 2022

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. One in three consumers use social media to learn about or discover new products , services or brands.

Social Media 114

Social Media Social Marketing Paid Search Agency Media 114

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Dive in to learn how to do hotel social media marketing.

Social Media 89

Social Media Social Marketing Marketing & Strategy Marketing Strategy 89

Biznology

DECEMBER 13, 2018

Keeping up with the latest digital marketing trends often feels like a chore for marketers and brands. As a small business owner, it’s good to be aware of the latest trends that will shape the marketing strategies this holiday season and moving forward. These four tips will give you have a leg up on the competition over the holidays.

Trends 106

Trends Curation Viral Marketing Marketing & Strategy 106

Marketing Insider Group

JANUARY 24, 2023

This is not another prediction piece boasting the top content marketing trends to look out for this year. Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. 86% of women use social media for purchase advice. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

ClearVoice

MARCH 31, 2021

Some things never change, but social media is not one of them. We’re here to help you stay current with all of the latest social media news updates from new features, product releases, and occasional platform glitches. Need to get connected with all the latest updates in social media? Social media updates for Clubhouse.

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

Webbiquity

MARCH 7, 2019

77% of all Americans have at least one social media profile. User numbers are steadily rising year-on-year across all platforms, and this upward trend shows no sign of stopping: a staggering 67% of online adults now have a Facebook account. Social media is a powerful tool to build buzz around your event and drive attendance.

Social Media 204

Social Media Promotion Creativity Media 204

Sprout Social

MAY 9, 2022

If you’re a SaaS organization, create quick video tutorials showcasing cool shortcuts or smart tips in your tool that users may not know about. Another popular TikTok idea revolves around trying viral recipes. Keep your eyes peeled for more TikTok food trends to see which makes sense to replicate. Try popular recipes.

Video Marketing 116

Video Marketing Viral Marketing Allocation Trends 116

The Lead Agency

JUNE 7, 2018

Since the rise of social media, the concept of ‘going viral’ has captured the imaginations of digital marketers across the globe. In the following article we will look to current research on viral content and look at what it really takes to make an impression in a digital world. What Do We Mean By ‘Going Viral’?

Viral Marketing 48

Viral Marketing Peer-to-peer Broadcasting Word of Mouth 48

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. The social media do’s and don’ts for 2021. Clips can be repurposed as Instagram videos and trends can be modified to fit other social networks.

Social Media 143

Social Media Media Burn Rate Tagging 143

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Social media has made it so virtually anyone can become an affiliate of your brand.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

Bluetext

MARCH 19, 2024

As the seasons change, it’s the perfect time to breathe new life into your social media strategy. In this comprehensive guide, we’ll explore 15 dynamic ways to revitalize your social media presence across these diverse platforms. Amplify reach by promoting upcoming broadcasts across other social media channels.

Social Media 44

Social Media Linkedin Thought Leadership Media 44

Martech

MAY 31, 2023

The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World’ by Max Fisher I reviewed this book more deeply in my recent column about martech ethical concerns. Fisher dives deep into chronicling what’s happened in the social media and greater tech space during the past decade or so. Get MarTech!

Work Management 101

Work Management Viral Marketing Marketing Management Cold Calling 101