Remove target
article thumbnail

7 Top B2B Social Media Trends

Oktopost

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

article thumbnail

The Future of B2B eCommerce Marketing Trends

Webbiquity

Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences. This post details four predictions for key B2B eCommerce marketing trends in 2023. Personalizing marketing messages and ads to reach target accounts in a relevant and meaningful way.

eCommerce 270
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What The Decline of Social Media Means For Content Marketing

Marketing Insider Group

Social media isn’t the king of the castle anymore. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. While social media platforms are still bustling with activity, boasting billions of users worldwide, there’s a twist in the plot.

article thumbnail

5 Trends In Digital Marketing That Can Affect Local Marketing

Marketing Insider Group

Marketing trends come and go faster than a Nascar driver through a pitstop these days. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing.

article thumbnail

Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects. In this session, you'll learn: How intent data opens you up to more opportunities be targeted with your marketing efforts. The modern era of MarTech is great, isn't it? Wait a second - that wasn't part of the plan.

article thumbnail

Niche advertising: 7 actionable tactics for targeted marketing

Martech

More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach. The rise of social media platforms, advanced targeting tools and the increased demand for personalized content have reshaped the landscape.

article thumbnail

What’s trending on social media? Fall 2023

illumin

Social media is a unique niche of the tech world in that it isn’t just selling a service to people, but supporting existing user behavior with new features and changes. In order to create effective social strategies and paid ad campaigns, marketers need to stay on top of social trends. This is where following trends becomes essential.