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66% of B2B Marketers Now Seeing an ROI from Paid Social Media Marketing

KoMarketing Associates

As B2B marketers assess which types of strategies are helping them achieve key objectives, new research indicates that social media marketing is rising above the rest. In general, most social media engagement for B2B marketers now comes from Twitter. B2B Marketers’ Shift to Social Media Marketing.

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Important PPC Statistics You Should Know (2022)

DAGMAR Marketing

PPC Statistics. Curious about PPC? For starters, PPC can be a valuable asset to your team, or it can be a major setback if you aren’t quite aware of the power they have. About PPC Advertisements. Benefits of PPC Ads. How effective are PPC ads? How much does PPC cost? Display Ads.

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Only 33% of Marketers Can ‘Mostly’ Connect an ROI to Social Media

KoMarketing Associates

Marketers’ challenge to demonstrate a return-on-investment (ROI) from social media continues, but new research suggests they still intend to increase their investment in this channel over the course of the year. That being said, more than 50% of respondents stated that they will be increasing their spend on social media in 2022.

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82% of B2B Marketers Cite Social Media as Top Growing Channel

KoMarketing Associates

As B2B marketers analyze their fastest-growing channels, new research indicates that social media is blowing away the competition, offering them more ways to connect with customers than ever before. This is followed by website (67%), search/PPC (39%) and email (37%). Marketers to Continue Investment in Social Media.

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51% of Marketers Still Struggling to Produce Creative Content for Social Media

KoMarketing Associates

Marketers continue to see the potential of social media, but new research indicates that they are still facing many challenges when it comes to fully leveraging it. This year, most marketers (53%) want to try to increase brand awareness with social media marketing. B2B Marketers and Social Media Marketing Success.

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100 Important PPC Statistics That Will Impact Your Search Ads

Atomic Reach

But, one thing almost all of them agree on is that even though pay-per-click (PPC) ads have been around for some time, they are still one of the most effective forms of advertising. Why Your Business Needs To Be Using PPC. Traffic that comes through PPC ads brings in 50 percent more lead conversions than organic search traffic.

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Top Lead Generation Statistics for 2018

Zoominfo

Here are the most important B2B lead generation statistics to inform and evolve your B2B lead generation strategy: B2B Lead Generation Statistics: The Current State of Lead Generation. For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).