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5 Clever B2B Social Media Campaigns

BOP Design

In the social media world, creating a campaign for B2B brands can be a challenge. Let’s take a look at a few B2B brands that created clever campaigns on social media to engage with their audiences. The online event is where experts from across the B2B landscape discuss topics like brand management, privacy, and upcoming trends.

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B2B Marketing 2022 Trends

The Lead Agency

To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. The Digital Future: B2B Marketing Trends 2022. As such, the dominant trends for 2022 are primarily in the digital sector. Trend 1: Rising Popularity of Video for B2B.

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Six benefits of cloud technology: The future for retailers

ClickZ

You won’t have to worry about stock-outs and can manage your store from anywhere with a cloud POS. However, did you know that you can manage your store from anywhere with a cloud POS ? This content was created in partnership with whit Content Media. Moreover, an online POS system will also impact your customer service process.

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How to Grow Your Small Business with Data: 4 Practical Tips

Marketing Insider Group

Identify patterns, correlations, and trends among the resulting segments. Especially in today’s rapidly changing digital environment, trends quickly come and go and social platforms appear and disappear. For example, you might want to know where your highest paying customers live, the products they buy, and the best way to reach them.

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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

To drive a successful influencer marketing campaign, staying up-to-date with the industry trends and success strategies is most important. Overall, the event got millions of mentions on all the global social media platforms, and influencers benefited by reaching over 12 million users.

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Facebook Analytics is Going Away: Should Marketers Really Worry?

Hubspot

While Facebook hasn’t said if online privacy trends were a factor in its decision, the pivot comes at a time when Google and Apple have already begun to limit data tracking through the planned phase-out of third-party cookies and Apple’s recent IOS 14.5 opt-in requirements for mobile app tracking. Facebook Analytics Alternatives. Free Tools.

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A marketer’s guide to natural language processing (NLP)

Sprout Social

According to The State of Social Media Report ™ 2023 , 96% of leaders believe AI and ML tools significantly improve decision-making processes. Part-of-Speech (PoS tagging): NLP algorithms identify grammatical parts of speech such as nouns and verbs for each token to understand the syntactic structure of the text. How does NLP work?