Marketing Insider Group

MARCH 25, 2013

Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. TopRank started as a product/service that we offered in conjunction with public relations services. Thus began my foray into search engine optimization. The alternative of course, is to advertise.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Biznology

JULY 19, 2011

Image via Wikipedia. I've run a social media marketing agency since Autumn 2006 so Abraham Harrison is almost five years old. We've worked for a broad spectrum in these five years, from health care and pharma to huge radio astronomy projects; from global non-profits to very specific public affairs campaigns. by Chris Abraham.

Effectiveness 80

Effectiveness Wikipedia Advertising Agencies Paid Search Agency 80

Biznology

NOVEMBER 8, 2012

Photo credit: Wikipedia. Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. In the campaign, we used one keyword data set for all activities related to our US Open marketing. Case Study: US Open Marketing.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Tony Zambito

JULY 24, 2011

Image via Wikipedia.   We know from such sources as Basesone’s Buyersphere Report what B2B buyers are doing respective to the use of social media and the Internet as they ultimately make purchase decisions.  From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Biznology

SEPTEMBER 20, 2011

Image via Wikipedia. And, at the end of the day, many agencies have given up on earned media because earned media can be risky and it can oftentimes be an all or nothing venture. Tweet This Post. In great measure, these fears exist because of the horror stories that have resulted from wrong-headed approaches.

Blogger 80

Blogger Outreach Advertising Agencies Wikipedia 80

Biznology

OCTOBER 4, 2011

Image via Wikipedia. There are only a finite number of members of every organization’s email list. I had breakfast with John Bell of Ogilvy a number of years ago. The value comes from penetration, permanence, perseverance, and persistence.

Long Tail Marketing 80

Long Tail Marketing Blogger Outreach Verticals 80

Biznology

MAY 11, 2011

Image via Wikipedia. by Chris Abraham. Universally, the biggest gasp I get when I meet people new to marketing, PR, or advertising is that most ad copy is restricted to a 6th grade reading level.

Wikipedia 80

Wikipedia PR Advertisements Advertising 80

Biznology

SEPTEMBER 13, 2011

Image via Wikipedia. Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. That’s what my company, Abraham-Harrison does, and lots of other companies try to do it, too.

Blogger 80

Blogger Outreach Marketing Analytics Tools Paid Search Agency 80

Biznology

SEPTEMBER 27, 2011

Image via Wikipedia. It is earned media. It is real, even if the blogger simply embeds a video or quotes the pitch email verbatim or copy-and-pastes the social media news release full-text, it’s up to each blogger. We don’t pay them, we don’t trade horses, and we don’t make empty promises.

Blogger 80

Blogger Outreach Wikipedia PR 80

Hubspot

OCTOBER 1, 2012

Should we pop out of our normal bubble of thinking -- lead generation , social media, website redesign -- and enter a new field in which we try to better understand our business' impact on society? Many marketers avoid poking their nose into the business impacts of their organization because they don't think it's their job to do so.

Social Marketing 28

Social Marketing Planning PR Ethics 28

WebMarketCentral

JULY 9, 2007

Seana Mulcahy at MediaPost recently wrote a piece about using social media and other tools to build word-of-mouth promotion online. WebMarketCentral now includes a more complete guide with links to related web marketing strategies. Wikipedia also provides a pretty good definition. And then they'll write about you!"

Word of Mouth 20

Word of Mouth PR Buzz Web 2.0 20

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. ” (Wikipedia). ” (Wikipedia).

Blogger 80

Blogger Outreach PR Media 80

Webbiquity

NOVEMBER 5, 2012

In Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing , Lee Odden provides the definitive guide to SEO and its extension into social and content marketing for the new, more sophisticated world of search and web presence optimization.

Optimization 100

Optimization Curation PR Public Relations 100

Biznology

DECEMBER 13, 2013

Nelson Mandela(Photo credit: Wikipedia). In the case of Nelson Mandela, this was not simply a matter of rebranding or changing his message to meet the changing tide of public relations. We stress that in the transparent world of social media, authenticity is even more vital.

Wikipedia 80

Wikipedia Viral Marketing Public Relations Internet Marketing 80

Biznology

OCTOBER 18, 2011

Image via Wikipedia. Sara Wilson, my COO, told me yes, that our digital PR strategy of identifying thousands of topical blogs and then pitching them on behalf of our clients with the goal of securing hundreds of earned media mentions is surely the definition of inbound marketing–and maybe even the way that God intended.

Inbound Marketing 80

Inbound Marketing Blogger Wikipedia Work Management 80

Biznology

MAY 27, 2014

In many ways, native ads put a media blindfold on its visitors, turn them around until they get dizzy, and then set them off to paid for and sponsored content. Public relations. That said, the onus is on the native advertiser: you’re only as good as your lure, only ad good as your headline, on as good ad your content.

Paid Content 80

Paid Content Advertising Agencies Paid Search Agency Advertisements 80

Biznology

OCTOBER 25, 2011

Image via Wikipedia. ” The deafness is caused by direct mail firms stepping up the seven touches to 11, hitting the same lists again and again, going back further historically, and also buying cold lists from other organizations for cold hard cash, all in an attempt to make quarterly forecasts and budgets. Go ahead and play?

Blogger 80

Blogger Internet Marketing Outgrow Paid Search Agency 80

B2B Marketing Zone Posts

JUNE 9, 2010

9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Some are paid-for and some are free.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Will Traditional, Social Media Blend? Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# Every week?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Biznology

AUGUST 8, 2012

Photo credit: Wikipedia. I left for vacation right when the blogosphere was going nuts about Cathryn Sloane’s article in NextGen Journal: Why Every Social Media Manager Should Be Under 25. Should only people under 25 should be Social Media Managers? What are the skills required for a first-class social media team?

Social Media 80

Social Media Media Work Management Wikipedia 80

Webbiquity

FEBRUARY 24, 2015

SEO for Dummies: Learn SEO in 10 Simple Steps by Social Media Today. 15 Step SEO Checklist for 2015 by Social Media Today. Erin Everhart deconstructs Google’s announcement late last summer than SSL may impact organic search rankings. SEO is social media. SEO is public relations.” SEO is branding.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Biznology

DECEMBER 19, 2017

In my early and mid-thirties I worked for New Media Strategies (NMS). I was part of a super-discrete, amazingly-effective, super-covert, mercenary troll army that lived and worked out of two floors of Rosslyn Twin Tower Two in Arlington, Virginia, the United States called New Media Strategies. But I don’t do it any more.

Astroturfing 99

Astroturfing Paid Search Agency Communities Internet Marketing 99

Biznology

APRIL 23, 2013

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. At the end of the event participants submit to the organizers a list of who they would like to provide their contact information to.

Blogger 80

Blogger Outreach Social Media PR 80