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The latest AI-powered marketing tech releases

Martech

ChannelMix Marketing Impact Modeling uses AI to optimize media mix modeling, especially in the absence of third-party cookies. It provides automated media planning, predictive modeling and real-time recommendations. Siteimprove’s AI Generate is a website content optimizer that provides SEO content suggestions to enhance content.

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SEO Is Making a Comeback. Here Are Our Thoughts

RebelMouse

Previously, playing the "writing for SEO" game meant using a keyword-stuffing, robotic-esque writing style that often didn't serve the reader. With Google's recent updates, content can be optimized for SEO that's purposeful, relevant, and personalized for the right audience. The search engine has made a.

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Top B2B Social Media Mistakes—and How to Avoid Them

Trade Press Services

Yet, it’s a misconception to believe that B2B businesses can’t reap the benefits of social media marketing. When done well, social media initiatives can help B2B companies increase their online visibility, drive traffic to their website, improve SEO, generate new leads, nurture relationships, and establish thought leadership.

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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

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4 Easy, Low-Cost Ways to Market Your Nonprofit in 2020

SmartBug Media

Optimizing your website for search engines, known as SEO, can help your website gain a higher listing in search results. For example, if you have a food bank in the Chicago area, “Chicago food bank” or “feeding the hungry in Chicago” may be examples of relevant keywords. This is critical to SEO. Implement a local SEO strategy.

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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. Definitely not.” Analytics is the new marketing creative! What has been your experience with building a B2B or industrial brand?

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Top 10 Demand Generation Tools for 2024

Oktopost

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns. Best For: SEO specialists and digital marketing teams.