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Amobee integrates with LiveIntent, adding email to advertisers’ media plans

Liveintent

As marketers lobby for visibility in digital media, email newsletters present an opportunity in a much less crowded space to showcase their brand alongside premium content from reputable publishers. Unlike websites with full-page takeovers, there is no noise in a newsletter.

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What is Mid-Funnel Content Marketing & Mapping it in the Buyers Journey

NuSpark Consulting

Your media plan should not only target prospects based on their market segments, but also across the devices they use. Other content assets proven to work at this stage of demand generation include product webinars, case studies, data sheets, targeted newsletter, demo videos, product samples or free trial periods.

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Top Trends and Strategies for Successful Holiday Marketing Campaigns

QuanticMind

And what trends, data, and forecasts are driving your holiday planning needs? Well, this isn’t one of those “Do Not Open Until…” presents, or even a vehicle with an obnoxiously enormous bow. Read on for details and insights to help inform your media planning today! Have an e-newsletter?

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5 Ways Socially Mature Brands Deliver Great Customer Experience

Convince & Convert

That means your customer service should be available over any social platform where they are already present. In fact, your social interactions will be more well-rounded and effective if you get your entire team on board with a distinct social media plan. Get our Definitive email newsletter.

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Which B2B Media Platform Matches Your Mission?

SWZD

B2B marketers now have a plethora of channels, or media platforms, to choose from when planning their marketing campaigns. The goal is to be omnichannel with a seamless experience across all platforms and touchpoints but this presents challenges for B2B organizations. It can be overwhelming. Where are they spending time?

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B2B Marketers’ Guide to Virtual Marketing

Valasys

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

Screaming Frog is a program that slices and dices a website’s code to find issues with onsite page elements for SEO, presents them in tabs by type and allows you to filter for common SEO problems. Imagine adding newsletter sign-ups, Google maps, coupons, and QR codes to your videos. Screaming Frog. Check it out. Conversion. Optimizely.