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Branded Videos | What Non-Creatives Need to Worry About

Adobe Experience Cloud Blog

Although you might be tempted to default to traditional television, bear in mind that a Quartz analysis of traditional television shows viewing time is up since 2003 only among those over age 50. Remember, too, that most television ads are limited to 15-, 30- and 60-second slots. Failing to test.

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HBR and Marketo Team Up: The Marketing Org for the Digital Age

Adobe Experience Cloud Blog

That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster. Author: Sanjay Dholakia Regardless of your company size or your role, as marketers, each of us wrestles with how to best set up our marketing organizations, and how we fit into the bigger picture.

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Content Diversification Leads to Greater Revenue Gains

Adobe Experience Cloud Blog

Television spawned the rise of video marketing on social media. The post Content Diversification Leads to Greater Revenue Gains appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Marketing is an industry that has exploded in a million directions. From radio, we saw the advent of podcasts.

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The Fearless Girl Across Generations—Just How Fearless Are We?

Adobe Experience Cloud Blog

I asked Lynnie Lucas, our new corporate communications intern at Marketo to write a blog about it. My first job in television news required me to be a “one-man-band” reporter. When I left television news, I worked in public relations at a manufacturing company. Fearless Girl Beginnings. Notice it wasn’t “one-woman” band.

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Why Revenue Teams Need to Go All-in on Technology

Adobe Experience Cloud Blog

TK is the founder of ToutApp , a leading sales engagement solution that Marketo acquired earlier this year. Take a page out of TK’s book in how he paints a picture to the changing sales and marketing landscape: If you were a marketer, say, 20 or 30 years ago, you had two or three channels on television.

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The Evolution of Graphic Design

Adobe Experience Cloud Blog

At one time, only wealthy people had televisions in their homes, but by the 1960s and into the 1970s, TVs became as commonplace as radios. The face of design changed because of the influence of television advertising. The political protests of the time also inspired the re-emergence of poster art. Tell me about them in the comments.

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12 Tips Every Brand Should Incorporate Into a Live Stream Marketing Campaign

Adobe Experience Cloud Blog

Unlike scripted television series, you don’t have to have 21 minutes of pre-recorded storyline or as with commercials—15 or 30 seconds to get the point across and sell, sell, sell. This old television journalism mantra encourages on-air reporters to pare everything down so it is easily digestible by a wide audience segment.

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