The Point

OCTOBER 30, 2013

If you send the prospect directly to the content (say, a white paper) upon him or her clicking in the email, how confident can you be that the individual is expressing an active interest in your topic? Here’s why: 1. A click is not a response. People click on a whim, out of idle curiosity, even by accident.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Landing Pages 100

Customer Experience Matrix

APRIL 24, 2015

One of the little patterns that caught my attention at last week’s Marketo conference was that several vendors mentioned using data from the same source: Madison Logic Data, which recently renamed itself Bombora *. The company was already familiar to me through clients who deal with it.

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

NuSpark Consulting

JUNE 23, 2017

Now, companies using the platform’s lead ads option can create promos that automatically populate their contact forms with users’ Facebook profile information. HubSpot, Salesforce, Marketo and other niche providers all support lead ad campaigns. Use Targeting to the Fullest.

Lead Generation 154

Lead Generation Paid Search Agency Facebook Lead Scoring 154

Adobe Experience Cloud Blog

MAY 30, 2017

Employee advocacy allows you to fast forward your social media marketing strategy by empowering employees to share organic content across their personal profiles, in turn, driving brand awareness , engagement, and lead generation. Simple—with employee advocacy. Identify Your Goals and KPI’s.

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

The ROI Guy

AUGUST 27, 2018

Self service Value Marketing Tools from Alinean collect data directly from each prospect and customer, including key profile data and metrics about their current challenges and opportunities.

Marketing Automation Services 55

Marketing Automation Services Ideal Customer Profiles Tools Peer-to-peer 55

The ROI Guy

AUGUST 24, 2018

Sends known profile information to reduce responses and burden - If you already know profile information on your prospect, why ask for this information again within the interactive tool? Shares a copy of the assessment report – We’ve all gotten that follow-up call, “I noticed you downloaded a white paper from our site”.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

The Point

JULY 13, 2012

Is lead nurturing always about generating measurable response, increasing lead scores, progressive profiling, and moving leads to sales? Or can you get away with a link to content, perhaps content that’s not even your own? More than once every couple of weeks? Not so much.”. What do you think?

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Campaigns 100

SnapApp

MAY 12, 2015

Rather than asking your prospect to slog through a 30-page white paper, you can offer real-time, personalized results that add value through a 5-question quiz. Any white paper or long-form asset you create can be repurposed into at least one interactive assessment, and probably several. is perfect top-of-funnel content.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Walker Sands

JULY 16, 2019

Clearly defining your ideal customer profile is critical. To learn more about this process, read our Seven Steps to Generating ROI with B2B Content white paper. Well-designed landing pages can enable you to track activity in both your web analytics and your marketing automation platforms (such as Pardot or Marketo).

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Sales Qualified Leads 40

Adobe Experience Cloud Blog

AUGUST 22, 2018

A comprehensive buyer persona profile usually looks something like this: Get to know your target audience better before selecting keywords and writing ad copy. The post 4 PPC Mistakes That Affect Your Advertising Campaigns appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

PPC 107

PPC Advertisements Advertising Campaigns 107

Ambal's Amusings

FEBRUARY 18, 2010

" Britton Manasco helps firms become thought leaders and trusted authorities through value-rich content such as white papers, success stories and executive presentations. Click and download FREE eBook from Marketo and ClickDocuments. We asked Britton Manasco "What are key marketing trends and predictions for 2010?

Thought Leadership 100

Thought Leadership Ideal Customer Profiles B2B Thought Leadership Emarketing 100

SnapApp

SEPTEMBER 30, 2015

Their intention with this piece was to build prospect profiles while boosting booth visits at an upcoming event. You could offer a white paper on the importance of a strong relationship… or you could ask them how they’re doing. Takeaway: Don’t keep your thought leadership tied up in lengthy white papers.

Personalization 48

Personalization Examples Content Marketing Planning 48

Adobe Experience Cloud Blog

AUGUST 27, 2009

This week Marketo released the final chapter of our Definitive Guide to Lead Nurturing which focused on calculating the ROI of Lead Nurturing. Analyst at MarketingSherpa Research Group and Jon Miller, VP of Marketing at Marketo and had a section dedicated completely to ROI.

Lead Nurturing 48

Lead Nurturing ROI Leads Lead 48

Adobe Experience Cloud Blog

JANUARY 12, 2011

by Katie Byrnes The most recent Marketo white paper, Using Marketing Automation to Increase Your ROI on CRM , describes the key features offered by marketing automation systems as well as the various benefits of CRM systems and Marketing Automation systems can provide to your organization.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation CRM ROI 48

Adobe Experience Cloud Blog

JANUARY 12, 2011

by Katie Byrnes The most recent Marketo white paper, Using Marketing Automation to Increase Your ROI on CRM , describes the key features offered by marketing automation systems as well as the various benefits of CRM systems and Marketing Automation systems can provide your organization.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation CRM ROI 48

Adobe Experience Cloud Blog

DECEMBER 16, 2013

Does your marketing automation solution track behavioral data, such as white papers your users have downloaded, or web pages they have visited? For instance, with Marketo’s own marketing, if a prospect is just getting started with email marketing, she probably isn’t interested in how Marketo integrates with different CRMs.

Buyer Personas 48

Buyer Personas Landing Pages Marketo Cross-Selling 48

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Marketo – Marketo.com – Marketing software.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Ambal's Amusings

OCTOBER 15, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Everything Technology Marketing

FEBRUARY 19, 2011

This can be an eBook or a great white paper, for example, that showcases your expertise, solves a specific problem, or fills a critical knowledge gap for your audience. Until the marketing automation system indicates that your lead is qualified and ready for direct sales engagement.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

MAY 8, 2011

Schaub and Marketo’s SVP of Sales, Bill Binch, conducted a Marketo Revenue Masters webinar called ‘ From No Budget to Signed Deal Using Provocation-based Selling ’. Bill Binch and I answered these questions in the Marketo Revenue Masters webinar about Provocation-based Selling. Look at the company’s LinkedIn profile.

Peer-to-peer 48

Peer-to-peer Budget Programs Marketo B2B Thought Leadership 48

Adobe Experience Cloud Blog

MAY 17, 2011

Dynamic scoring is key to lead prioritization, but lead profiles can become stale as the industry or target audience shifts. It also can help hot leads move directly to sales, while allowing lukewarm leads to move quickly into lead-nurturing activities such as calls-to-action for white paper downloads, webinars or blog subscriptions.

Sales Leads 48

Sales Leads Lead Scoring Lead Ranking Top of Funnel 48

Adobe Experience Cloud Blog

JUNE 12, 2012

Sharpening the harpoon of your social lead generation strategy is the new white whale that will be wrestled with and “white papered” to no end in this new era. Begin with cleaning up and optimizing your own profile. Erik gives us 8 easy tips on how to optimize your profile for prospect sleuthing: 1.

Social Marketing 48

Social Marketing Paid Search Agency B2B Thought Leadership Ideal Customer Profiles 48

Adobe Experience Cloud Blog

MAY 30, 2010

Use content – whether in a blog, in an e-newsletter, through a white-paper or via social networking channels – to educate customers rather than offering a sales pitch. Collect customer profile information over time, including their interests and behaviors. Lead management isn’t simply about lead nurturing and lead scoring.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy Marketing Management 48

Adobe Experience Cloud Blog

JULY 12, 2010

There are many ways to do this, but typically you are either sharing information about a white paper or newsletter via a Tweet or permantly posting a link up that resides in a social media page that allows someone to subscribe to your emails without ever leaving the social media site. . At Marketo we call this a drip campaign.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

Heinz Marketing

MARCH 21, 2022

The other thing that did stand out to me though, is what you just referred to less than 10% of companies actually have a lead management system in place most are using Salesforce or some form of apex coding or Marketo or some other system to manage their lead flow.

Work Management 80

Work Management Marketing Management Budget Programs Marketing Budget 80

Perkuto

APRIL 2, 2019

This year was the first summit for Marketo users since the Adobe acquisition in 2018. For me, it brought home the reality that Marketo is no longer a standalone product but a single app within a much larger structure of product “clouds.”. That being said, there are many Adobe products for Marketo users to understand and make sense of.

Marketo 40

Marketo Product Lead Ranking Marketing AI 40

thePoint

MAY 25, 2018

Customer-facing marketing content – brochures, white papers, position papers, presentations, etc. You want to engage with prospects that fit the profile of the target buyer and then get as much information as you can (within context of type of contact). that provide more in-depth information about your products/services.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Adobe Experience Cloud Blog

JULY 10, 2019

In our last blog on account insights and profiling, we outlined how to find your ideal customers, build the right target account lists using artificial intelligence, and use AI-powered account-level insights to create hyper-personalized account-based experiences (ABX) for ABM. Target unknown contacts within unknown accounts .

Account Based Marketing 115

Account Based Marketing Contact Marketing Contacts Marketing AI 115

The Mx Group

AUGUST 1, 2018

Marketo is a SaaS platform designed to help B2B organizations automate and measure marketing engagement, tasks and workflows. With Marketo you can centralize all your digital marketing campaign emails, landing pages and other marketing materials. We use Salesforce.com to manage our sales process.

Resources 79

Resources B2B Marketing Marketing Automation Services B2B Thought Leadership 79

Oktopost

OCTOBER 26, 2020

Robust B2B integration options including Salesforce, Act-On, Marketo, Hubspot, and Google Analytics . Manage multiple social media profiles without the need to log in to each. User reviews consistently appreciate the customer approval capabilities , as well as tje clean UI and high-quality reports and white papers.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

DealSignal

MAY 31, 2023

Use this to create your ideal buyer profile. Establishing your ideal buyer profile is important because it informs all of the next steps you take. When you’re faced with a decision around what content to produce or how to segment your email outreach, return to your ideal buyer profile. Overcome that challenge with filtered data.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

Heinz Marketing

APRIL 22, 2019

I know that’s on my Linkedin profile. That is a higher bar than just saying, “thanks for downloading the white paper, would you like to see a demo?”. I didn’t really know that much about Jon Miller when he was at Marketo. But I always use the example of somebody contacts me and says, “Hey, go wolf pack”.

Top of Funnel 60

Top of Funnel PointClear Work Management Marketing Management 60

Valasys

DECEMBER 2, 2019

Marketo: The SaaS (Software as a Service) platform is amongst the foremost resources for B2B marketers. Marketo facilitates the centralization of all the digital marketing campaign emails, landing pages as well as other marketing components. HubSpot: The HubSpot blog makes it easy on the ultimate list of Resources for B2B Marketers.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59

DealSignal

JANUARY 19, 2021

Use this to create your ideal buyer profile. Establishing your ideal buyer profile is important because it informs all of the next steps you take. When you’re faced with a decision around what content to produce or how to segment your email outreach, return to your ideal buyer profile. Overcome that challenge with filtered data.

Ideal Customer Profiles 64

Ideal Customer Profiles Sales Qualified Leads High Quality Lead Marketing Automation Services 64

Conversica

MARCH 12, 2019

With technologies like Bizible from marketo or Datorama from Salesforce. Gated white papers and clickbait will be replaced with un-gated videos and conversational chatbots to align with the shifting expectations of today’s buyers, offering new opportunities to expand reach and build human connections with audiences at scale.”

Advertising Agencies 69

Advertising Agencies Trends Ideal Customer Profiles Lead Ranking 69

ClearVoice

OCTOBER 28, 2019

Despite these disappointing success rates, marketers continue to do the same thing: drive people to a landing page and request the consumer’s contact information in exchange for something (a guide, white paper, case study, webinar, etc). Don’t get me wrong. The first time you may ask for just an email address.

Top of Funnel 58

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 58

Industrial Marketing Today

OCTOBER 13, 2010

Traditional lead generation tactics usually involves creating some valuable marketing content such as a white paper to use as a giveaway for the purpose of collecting names and email addresses. There are some high-profile B2B marketers who are openly challenging the old ways of generating leads. Trust me, there is a connection.

Lead Ranking 60

Lead Ranking Leads Lead Marketing Qualified Leads 60