Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. The moments are set up as real time triggers within Marketo.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

DECEMBER 3, 2008

One other factor clearly distinguishes SMB from Enterprise systems, and that’s pricing. Pardot’s lowest-price system, $500 per month, may be too constrained for most companies (no CRM integration, maximum of five landing pages, etc.), This pricing is low even among SMB demand generation systems.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Customer Experience Matrix

APRIL 26, 2016

The price is much lower than usual for cloud-based marketing systems. So the $90 million price is about 0.56x revenue ($90/$160). This compares with Marketo stock selling at roughly 5x revenue ($1 billion market cap on $200 million revenue). Teradata reported just under $200 million revenue for marketing applications last year.

Resource Management 120

Resource Management Marketing Management Planning Business 120

Customer Experience Matrix

MARCH 26, 2014

The other enterprise-level B2C email vendors ( ExactTarget , Responsys ) have already been bought at wondrously high prices, and every B2B marketing automation vendor I talk to tells me that potential investors are approaching them constantly. The only surprise in this deal is the price, rumored to be about $270 million or 3x revenue.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Customer Experience Matrix

OCTOBER 29, 2015

Most are marketing and sales operations staff supporting Salesforce.com and Marketo who use Openprise to supplement the limited data management capabilities native to those systems. The Marketo integration reads only the lead object, although the activities object is being added. Users can run 50 MB per month without charge.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

JUNE 30, 2010

Personally, I’d argue that the really significant news out of LoopFuse is their newly tiered pricing structure. The entry point of $350 per month (for up to 10,000 prospects with unlimited emails and page views) is much lower than the $1,000 to $2,000 starting price of most full-function marketing automation systems.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

JULY 31, 2012

It starts with the four largest B2B specialists: Infusionsoft, HubSpot, Marketo, and Eloqua. Each has announced revenue for 2011 (formally or in press interviews) and two, Infusionsoft and Marketo, have made forecasts for 2012. The second method uses revenue estimates for individual vendors. It's a cheery bit of news.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Report Marketing Management 120

Customer Experience Matrix

FEBRUARY 2, 2016

The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. Certainly price is an advantage: Claritix starts at $1,000 per month for up to 10,000 contacts in the database, with the cost per contact decreasing for higher volumes.

Analysis 120

Analysis Marketing Analytics Tools Marketing Automation Services Salesforce.com 120

Customer Experience Matrix

AUGUST 6, 2013

There’s nothing especially new about marketing service providers offering this type of service, but RightWave does it at a price point – starting as low as $60,000 per year – that is comparable to what a good-sized company would pay for most marketing automation systems alone.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

AUGUST 2, 2012

The standout performer in all these tables is Marketo, but bear in mind that they’ve also taken much more investment than any of the others ($107.5 Still, this suggests that Marketo might be able to fetch a higher price than Eloqua. million) and the $70 million in 2012 revenue hasn’t happened yet. What about profitability?

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

Customer Experience Matrix

FEBRUARY 1, 2012

But that doesn’t mean much because the selling prices are so different. A year ago, the three largest core vendors were Eloqua, Marketo, and Genius, and Act-On was an also-ran. A year ago, the three largest core vendors were Eloqua, Marketo, and Genius, and Act-On was an also-ran.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

Customer Experience Matrix

FEBRUARY 10, 2017

Response data can also be posted to Salesforce.com or Marketos, with additional integrations planned for the near future. Pricing is tailored to each client. All response classifications are added to the database where they can be used in future selections. So AI does indirectly drive interaction flows. Analyze results.

Marketing AI 120

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 120

Customer Experience Matrix

APRIL 3, 2013

Pricing is based on data volume, whether the client wants a one-time append or continuous cleaning, and on the data sources included. As I wrote in my earlier SetLogik review, one particularly attractive result is the ability to match sales revenues with marketing leads, always a challenge in measuring the value of marketing programs.

Reachforce 120

Reachforce Buy Marketing Management B2B Marketing 120

Customer Experience Matrix

JULY 8, 2009

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. But Eloqua , Silverpop and Marketo remain industry leaders. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo. ActiveConversion is not new but also has a low price point.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

MAY 2, 2012

The price point of $200 to $300 per month is also similar to those systems. A modest functional expansion could also make Demandforce competitive at the lower end of the standard B2B marketing automation world, where products like Act-On , Marketo Spark , and Genius contend. From there, it could creep upwards.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Small Business Marketing Vendors 120

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Marketo is certainly a fine product, but marketers should still look around before picking it by default. Pricing for a full-featured system was $597 per month—quite a bargain.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

JANUARY 20, 2016

InsightBASE has standard integrations with Marketo , Oracle Eloqua , and Salesforce.com. Pricing for InsightBASE is based on the number of domains monitored, starting at $2,500 per month for 2,500 domains with discounts for higher volumes. They can export the domains, contacts associated with the domains, or both.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

APRIL 24, 2015

One of the little patterns that caught my attention at last week’s Marketo conference was that several vendors mentioned using data from the same source: Madison Logic Data, which recently renamed itself Bombora *. Sometimes its baked into the price and sometimes you pay extra.

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

Customer Experience Matrix

MARCH 16, 2016

Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo. Pricing for Mariana is based on the number of campaign responses. These are cleaned, enhanced with company and individual data, and assigned personas. Users then define campaigns and have Mariana execute them.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

NOVEMBER 4, 2014

Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. McDermot and I didn''t discuss pricing but you can be sure it was in the five or six figures. But perhaps I’m getting ahead of myself.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Customer Experience Matrix

JANUARY 11, 2011

The survey for my up-coming report has employee counts, client counts and minimum prices for quite a few: OfficeAutoPilot, True Influence, Pardot, LoopFuse, Net Results, Manticore, Silverpop, Genius, LeadFormix,TreeHouse Interactive, SalesFUSION, and Marketbright. clients x minimum price is calculated separately for each vendor, of course.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation ActiveConversion 120

Customer Experience Matrix

APRIL 9, 2014

million in cash, a premium of 48% over their stock market price. x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. Vocus announced on Monday that they were being acquired by private equity firm GTCR for $446.5

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Customer Experience Matrix

JUNE 13, 2016

They can add contacts to campaigns in Salesforce, Marketo, Eloqua, Hubspot, Pardot, or other systems with a standard API connection. Pricing starts at $36,000 per year for 6,000 accounts, plus $50 per user per month. Those systems could in turn feed other channels such as display advertising. The company reports 11 current clients.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

Customer Experience Matrix

JULY 10, 2013

Pricing is also competitive with other small business systems if not especially cheap: company marketers pay based on page views and emails sent; starting at $350 per month for 10,000 views and 25,000 emails, Agency pricing is based on the number of Web sites and email volume. Distributed marketing also has its own pricing.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

JANUARY 5, 2010

I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ). Social media.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Customer Experience Matrix

FEBRUARY 6, 2013

Sector revenues: We aggregate the vendor-provided client counts by industry segment (micro business, small business, mid-size business, and large business), which we multiply by the estimated average selling price in each segment. Of the other major vendors, Marketo and HubSpot have both been quiet recently.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

Customer Experience Matrix

OCTOBER 24, 2014

This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow. Is SalesPredict right for you?

Lead Ranking 120

Lead Ranking Lead Scoring Automation Salesforce.com 120

Customer Experience Matrix

AUGUST 28, 2014

Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. Pricing for 6Sense starts around $150,000 to $220,000 and is based on factors including the number of models created. While new prospects are identified only at the company level, 6Sense can add contact names from those companies using standard sources.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Customer Experience Matrix

JUNE 27, 2014

There are existing connectors for Salesforce.com, Marketo , and Eloqua and it’s fairly easy to connect with others. Pricing for Fliptop is based on data volume and starts at $2,500 per month. New leads can be scored in under one minute or in a few seconds if the system is directly connected to a lead capture form.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Customer Experience Matrix

MARCH 26, 2015

Integration is currently available for Salesforce.com CRM, Marketo , and HubSpot , with plans to add Salesforce.com Pardot and Oracle Eloqua shortly. - The company says this is more accurate than targeting based on IP address. The company can also use its own database to reach people not in the clients'' systems.) ad inventory.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 10, 2012

The system has an Eloqua connector today and a Marketo connector in the works. Pricing is based on the system edition and number of records (unique individuals and companies). SetLogik is a Software-as-a-Service application, available directly from the company or through the Salesforce.com AppExchange.

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

Customer Experience Matrix

DECEMBER 27, 2010

This is a combination of features, usability, technology, and price. I weighted pricing much more heavily for small firms, and gabe technology, lead scoring and technology heavier weights at larger firms. In addition, I knew I had weighted price heavily. The following table shows the major weights I assigned.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Customer Experience Matrix

NOVEMBER 16, 2011

My last two posts (not counting this morning’s detour into Marketo-land) described common errors marketers make when selecting marketing automation systems. Present this information in a table with record counts and transaction volumes so it can be used to size and price your solution. How did we come to this?

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

Customer Experience Matrix

JUNE 14, 2013

Connectors are currently available for Marketo and Salesforce.com , with an Eloqua connector due soon. Pricing for InterestBase is based on the number of names in the client’s prospect pool, based on automated analysis of their actual customers. An average client starts around $3,000 per month.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

NOVEMBER 18, 2009

The systems have very low starting prices tailored to low volumes. Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. Note: I've put Genoo and NurtureHQ into this category based on their price and what I can tell from the Web sites.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

DECEMBER 22, 2010

Many would no doubt be delighted to sell at such prices. I’d be surprised to see the 4-5x revenue price levels of the Unica and Aprimo deals, but even lower valuations would be attractive to owners and investors facing increasingly cut-throat competition. That said, I do expect continued acquisitions within this space.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

Customer Experience Matrix

APRIL 2, 2015

A panel with Oracle , Salesforce.com and Marketo , where incisive questions from Chief Martech Himself Scott Brinker highlighted the different philosophies underlying each vendor’s marketing cloud and how few companies really deploy any cloud in full. - But that leaves a lot of questions unanswered.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120