Adobe Experience Cloud Blog

SEPTEMBER 20, 2018

I am thrilled to announce that Marketo has entered into a definitive agreement to be acquired by Adobe. Adobe and Marketo both share an unwavering belief in the power of content and data to drive business results. This announcement is a momentous occasion for Marketo, as it signals the next phase of our company’s growth.

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Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Spotify continues to heighten consumer expectations of personalization from brands. Modern marketers know that personalized messaging is key to reaching an increasingly distracted audience, but recent research from IBM suggests that truly customer-centric marketing is still just out of reach. Great Expectations.

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Adobe Experience Cloud Blog

NOVEMBER 8, 2019

Are you a marketing professional interested in developing your leadership presence, becoming a sought-after speaker, building a quality network, getting promoted, and multiplying your salary? We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program.

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Adobe Experience Cloud Blog

JANUARY 2, 2018

Personalization is powerful stuff—when it’s authentically human. Marketers are hungry for a technological tool that can easily rip and replace the personal touch that shopkeepers can create. Marketers are hungry for a technological tool that can easily rip and replace the personal touch that shopkeepers can create.

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Adobe Experience Cloud Blog

APRIL 6, 2020

They share our goal of enabling brands to create powerful, personal experiences with their customers, and work tirelessly to make this a reality. Each year, we recognize partners that have shown exceptional leadership and growth during Marketing Nation and Magento Imagine. DemandGen : Americas (Commercial/Marketo).

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Adobe Experience Cloud Blog

JULY 15, 2019

Here’s what I learned from my incredible vendor—and my own purchasing behavior: You are much more likely to justify the cost when you feel valued by the person you’re buying from and when you trust his or her credibility. Give the people what they want: a chance to buy from a person they like. Make it personal.

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Adobe Experience Cloud Blog

APRIL 7, 2017

To create, build, and grow these necessary and meaningful relationships, brands are segmenting their audiences and personalizing their content and campaigns. In today’s increasingly personalized world, this approach is obvious at best. Find the Right Balance of Overt and Subtle Personalization.

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Adobe Experience Cloud Blog

FEBRUARY 13, 2019

That’s especially true when it comes to personalization. Today’s marketers must go the extra mile and shoot for peak personalization. Marketing automation systems enable you to take personalization from basic to brilliant. Data makes personalization possible. This is precisely the idea behind personalized marketing.

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Adobe Experience Cloud Blog

AUGUST 17, 2017

Google first introduced personalized search results in 2005 for signed in users with Google accounts. In 2009, personalized search was expanded to all users. of respondents do not realize that their search results are personalized. Personalization Factors. How to Optimize for Personalized Search Results.

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Adobe Experience Cloud Blog

JULY 27, 2018

Sending an email can be as good as having a real conversation with a person. If you are a business using email for your marketing activities, you must be adding personal touches to your emails to make it look and sound more tailor-made and relevant. Why personalize? Lack of personalization may cost organizations up to $2.5

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Adobe Experience Cloud Blog

JANUARY 16, 2018

I never thought I’d have a revelation about marketing during a game of Cards Against Humanity, but we don’t get to choose when the lightbulb goes off. As the game progressed, I realized how similar this exchange was to content personalization. In truth, there’s nothing personal about a Cards Against Humanity deck.

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Personalization Buyer Personas B2B Thought Leadership Work Management 134

Adobe Experience Cloud Blog

NOVEMBER 14, 2018

As the importance of customer retention and customer lifetime value (LTV) become more popular in the world of marketing and sales, personalized marketing is also popping up in more and more marketing team discussions. Personalized Marketing Works. Why Do Consumers Respond Well to Personalized Marketing? How did this perform?

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Adobe Experience Cloud Blog

DECEMBER 11, 2017

In this blog, I’ll give you three tips to create sales personalization at scale to help you move from rejected to connected. Make the Sale Personal. From individual prospect information to company/industry updates, there is almost no limit to the amount of personalization ammunition we can use at our disposal.

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Adobe Experience Cloud Blog

MAY 18, 2016

Better ad performance calls for, quite simply, better ad creation and that’s where personalization comes into play. Publishers and advertisers can take programmatic advertising a step further with personalization. At its core, personalized content of any kind may seem like a pipe dream for those marketing to large databases.

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ANNUITAS

NOVEMBER 16, 2020

So it is my pleasure to introduce to you six in-house experts who will be regularly posting on the ANNUITAS blog moving forward — sharing their thoughts on the most pressing practices and challenges we face in demand marketing. Expertise: Demand marketing growth and leadership. Certifications (and more!): See Jenny’s posts.

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Adobe Experience Cloud Blog

OCTOBER 30, 2019

When it comes to creating engaging experiences with your students, personalization is key to your marketing strategy. So how can your university leverage personalization? A great model for shaping your university’s online personalization strategy comes from Netflix. 1: User Set Personalization.

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Vidyard

MAY 11, 2016

Video intelligence platform honored in the “Partner of the Year, Launchpoint Technology” category for the impact of its video platform for joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

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Vidyard

MAY 11, 2016

Beating out tough competition, Vidyard joins an elite group of marketers that have partnered with Marketo to positively impact their joint customers’ businesses and bottom lines, build engaging relationships with customers and inspire others in the marketing industry.

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Adobe Experience Cloud Blog

OCTOBER 25, 2016

Marketo is happy to be one of the partners contributing to this vision through our integrations with Facebook that connect the dots between seemingly disparate activities, digitally and offline. A Marketo Case Study. in-store purchases, event attendance, content downloads), to digital campaigns to optimize their program and spend.

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Adobe Experience Cloud Blog

MARCH 19, 2020

Direct mail and other offline channels are not new, but the old barriers to entry with these strategies have been overcome: Sending Platforms enable companies to automate personalized offline campaigns like direct mail and measure ROI. 3 Online-to-Offline Campaigns Made Possible with Marketo. Demand Generation.

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Adobe Experience Cloud Blog

OCTOBER 16, 2020

Team members who thrived on in-person feedback and spontaneous brainstorming are finding the isolation of remote work paralyzing. It’s a close experience to the in-person experience of riffing on an idea. Chances are you’ve invested a lot of time and thought into your organization’s culture. Leave space for personal connection.

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Product Paid Search Agency Companies Work Management 158

Adobe Experience Cloud Blog

JULY 9, 2018

Prior to Marketo’s IPO and eventual sale to Vista Equity Partners for $1.79Bn, they raised over $100m in VC funding from the likes of Battery Ventures, IVP, Mayfield, and Lead Edge Capital. In This Episode You Will Learn: How did Steve make his way into the world of SaaS and come to be CEO at Marketo?

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Adobe Experience Cloud Blog

JULY 18, 2018

They tailor their communication (through personality) to evoke the exact desire within them, which their brand satisfies. In other words, there are specific personalities that we instinctively understand, that evoke specific desires within us. The answer lies in how they make us feel. The Key Is in The Heart, Not the Mind.

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Brand Identity Branding Personalization Thought Leadership 96

Adobe Experience Cloud Blog

JUNE 9, 2010

Top B2B marketers understand two key objectives 1) Building new business and 2) Becoming a thought leader. 56% of B2B marketing executives stated “positioning our company as a thought leader” as their top objective in a recent Economics Intelligence Unit study. But why is thought leadership dominating the B2B marketing world?

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Adobe Experience Cloud Blog

AUGUST 24, 2020

In-person events and meetings are no longer happening. When we think about a basic sales and marketing process in high-touch businesses, many of the final consideration and decision stage activities are done person-to-person between sales and a prospect. Let’s take a look. .

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Vidyard

APRIL 19, 2016

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

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Adobe Experience Cloud Blog

FEBRUARY 15, 2018

If you are a marketer, you probably think of yourself as a creative person, and when you think legal, maybe you think…not so creative. It’s also important to remember that legal advice regarding personal matters should be solicited from your attorney. But is this a fair assessment? I’d love to hear about it.

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Adobe Experience Cloud Blog

MARCH 25, 2020

Some companies are taking advantage of this efficiency to offer employees more personal time. According to MetLife’s 2019 Employee Benefit Trends Study , personal time is exactly what employees want most of all. While it may be an austere work environment, employ ees have gained almost twice the personal time.

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Marketing Automation Services Marketing Automation Automation Work Management 147

Adobe Experience Cloud Blog

AUGUST 27, 2018

It’s something you may not even realize, but as a consumer, you’re getting served personalized experiences left and right. From your Netflix recommendations to your suggested Spotify playlists, nearly everything we interact with online has some kind of personalization attached to it. Determine the Right Level of Personalization.

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Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Acquiring buy-in from executive leadership and the C-suite . Personalize everything. There are no two ways about it: your customers want personalized content from all your channels, including web and email. There are no two ways about it: your customers want personalized content from all your channels, including web and email.

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Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

Adobe Experience Cloud Blog

MARCH 25, 2014

And in our short history, it sure seems like people want Marketo. First, we heard customers in the UK asking for our technology; in 2011 we took the international plunge and hung the first global Marketo shingle up in Dublin. Read the full press release on Marketo’s Japanese expansion here. The same is true in business.

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Adobe Experience Cloud Blog

JUNE 19, 2015

So what’s a tech company like Marketo doing at a place full of advertising agencies and brand creatives? Marketo is a sponsor of the inaugural event—and for a good reason. By using Marketo and especially our revolutionary new Ad Bridge technology, which allows marketers to personalize ads across channels.

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Adobe Experience Cloud Blog

DECEMBER 21, 2018

There’s a new calendar to fill with meetings, personal goals to crush, and ambitions to chase after. It’s a time when everyone at Marketo likes to reflect on what we’ve accomplished and outline our critical path to success for the coming year. Now, the real question is: what are we going to do with it all?

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Adobe Experience Cloud Blog

AUGUST 6, 2018

Personality is paramount. Humility doesn’t have to be at odds with assertiveness or leadership. The best marketing professionals know how to put their ego away and focus on client-centric results rather than personal accolades. What Makes a Successful (and Happy) Marketing Pro. Ego-Free Attitude.

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Adobe Experience Cloud Blog

MARCH 25, 2020

Successful webinars drive revenue and establish your organization as a thought leader in its space. Choose a speaker that is credible, personable, and prepared to field questions about the topic. Ensure you have a thoughtful email cadence in place prior to delivering your first invitation. Keep It Brief.

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Adobe Experience Cloud Blog

APRIL 15, 2015

Author: Chandar Pattabhiram We’re just about to kick-off Day 3—the final day—of the Marketo Marketing Nation™ Summit 2015. Develop Personal Relationships. They approached LinkedIn and Marketo to solve that problem for them. It’s been a great event so far. Let’s dive deeper and showcase what a game-changer this is for marketers.

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Adobe Experience Cloud Blog

JUNE 19, 2020

With our Predictive Audiences capability coming soon, Marketo Engage is transforming this fundamental piece of marketing in the most powerful way – through artificial intelligence. The post Audience Segmentation with Predictive Audiences | AI for All appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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