KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Key Benefits of Social Media Marketing. Social media marketing offers many benefits for both vendors and buyers.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Adobe Experience Cloud Blog

MAY 17, 2019

Success with content on social media can be simple if you’re organized and focus on efficiency. Follow them, and soon you’ll build a full-blown social media content calendar to drive traffic and growth. This means you will be able to add RSS feeds of your favorite blogs and media. How does it work?

Social Media 134

Social Media Activities Media Curation 134

Adobe Experience Cloud Blog

JANUARY 4, 2019

The biggest failures small businesses encounter in social media come from not knowing who their customers are, who they’re competing against, which channels to target, and how to engage their audience. They represent the competitors whose total traffic exceeds yours and who are ranking for more keywords than you are.

Small Business Marketing 134

Small Business Marketing Social Media Tips Media 134

Adobe Experience Cloud Blog

DECEMBER 11, 2018

Having a social media presence is vital in today’s online marketing atmosphere. Social media usage has grown to historical levels: 2.34 billion people use some form of social media, and 77% of Americans have a social media profile. Your social media channels shouldn’t be any different. Build Trust.

Social Media 134

Social Media Advertising Channels Media Urgency Marketing 134

Adobe Experience Cloud Blog

MARCH 12, 2018

If you meet any social media marketing manager, they’ll tell you, one of the most important facets of their job is to be able to analyze data and make quick decisions. As social marketers, we should always be monitoring social media engagement. Potential customers use social media to i nteract with brands. Engagement .

Social Media 134

Social Media Allocation Social Marketing Multi-Channel 134

Adobe Experience Cloud Blog

AUGUST 29, 2016

Author: Nate Dame The connection between social media marketing and SEO can be confusing. Do social media signals impact search rankings? Should the social media team have a stake in SEO? Part of the confusion here comes from the fact that Google treats social media posts as individual web pages when it comes to search.

Social Media 113

Social Media SEO Media Lead Scoring 113

ClearVoice

APRIL 14, 2023

For example, they can help figure out how well content is: Generating leads Boosting website traffic Improving brand awareness Converting leads to paying customers Getting visitors to view, download, or share specific content Effective use of KPIs also provides a way to measure progress and communicate success to stakeholders.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

KoMarketing Associates

JUNE 8, 2012

Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. B2B Marketing: Facebook vs. How B2B Marketers Are Scoring Big with Social Media. Marketing in Social Media: What Works for European Marketers. How B2B Marketers Are Scoring Big with Social Media.

Mobile Marketing 120

Mobile Marketing Inbound Marketing Social Media Social Marketing 120

Webbiquity

NOVEMBER 10, 2020

The importance of search means vendors need to focus on SEO as well as having a presence everywhere their buyers may find them online: software review sites, influential blogs, social media platforms, etc. They also need to embrace mobile-friendly media including video and podcasts. Review Sites Are Important (Usually).

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Webbiquity

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Expanded social media following (e.g.,

Social Media 100

Social Media Media Case Study Case Studies 100

Launch Marketing

APRIL 20, 2022

As a co-founder of Marketo, Jon now continues to share thought-provoking content on Twitter in his new role as Chief Marketing Officer at Demandbase. Mike_Stelzner Founder, Social Media Examiner . Looking for some assistance or expertise on social media strategy?? jonmiller Jon Miller Chief Marketing Officer, Demandbase .

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118

SmarkLabs

JANUARY 16, 2023

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. Marketo is a marketing automation platform that uses AI to help businesses create personalized email campaigns, track leads, and measure ROI. Google Analytics. Hootsuite Insights. Sprout Social.

Marketing AI 52

Marketing AI Marketing Automation Services Marketing Analytics Tools Tools 52

Adobe Experience Cloud Blog

JANUARY 16, 2020

You can make the most of the customers who already exist and utilize them to help attract new customers through recommendations, testimonials, social media sharing, marketing activities , and more. Social media momentum. Equally, you can benefit from, and build upon, the existing social media presence the business has.

eCommerce 124

eCommerce Buy Marketing & Strategy Social Media 124

Scoop.it

OCTOBER 5, 2023

These days, setting up a landing page and pop-up and driving some traffic to your website is no longer enough to get the best quality leads. Source: Marketo That’s why you should thoroughly examine the topic before getting to implementation. Generating leads in SaaS now is different from what it was in 2010.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

KoMarketing Associates

JANUARY 26, 2016

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Social media isn’t something you just do. Great news, right!? Think Beyond B2B.

Social Media 96

Social Media Media B2B Tips 96

Adobe Experience Cloud Blog

JANUARY 15, 2020

These testimonials should be posted on your website and used in social media campaigns as well. Engaging customers on social media once they leave your store or buy your product online, to keep your product on their minds and have them come back next time. LinkedIn offers 80% of social media B2B leads , for example.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

SalesIntel

NOVEMBER 17, 2022

The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. Overall, SEO is an important aspect of edtech marketing because it helps to drive targeted traffic to your website and improve the visibility and credibility of your products or services. Social Media.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Parse.ly

AUGUST 3, 2023

In June 2023, Apple publicized forthcoming privacy changes , met with mixed reactions, particularly from marketers and media professionals. Common campaign tracking use cases Tracking campaigns through Parse.ly’s Campaigns feature is an easy way to determine how your distribution efforts drive traffic to your site.

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

Convince & Convert

OCTOBER 2, 2013

These seven tips will create a powerful concoction that will be hard for any company, including media companies and your direct competitors, to compete with. And heck, right now, 32 percent of “Wall Street Journal” website traffic comes from a mobile device (60% from a smartphone and 40% from a tablet device).

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

Adobe Experience Cloud Blog

JANUARY 28, 2015

A few years ago, blogging and social media were separate. Social media was short-form, personal, and spontaneous. Some people predicted that social media would replace blogging because of declining attention spans. Now blogging and social media not only amicably coexist; they complement each other. ~Seth Godin.

Social Media 48

Social Media Media B2B Thought Leadership RSS 48

The Point

SEPTEMBER 6, 2011

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. After interviewing a number of firms, they hired Spear Marketing Group , a Marketo solutions partner and a full-service agency known for its work in both demand generation and lead management.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

SmartBug Media

AUGUST 31, 2020

When your business can develop and maintain a presence on key review sites that are ideal for your specific industry, you can gain a real competitive advantage and use it as a sales and marketing tool to effectively drive qualified traffic and leads. Use Rich Media When Available.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

Only B2B

MARCH 6, 2024

Outreach volume (calls, emails, social media) Session duration and bounce rate. Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

It generates social media shares and inbound links. Step 3: Increase Traffic Across Channels. Next, you’ll want to drive traffic across your digital channels. Building an integrated, fluid, and engaging experience across all channels and at multiple touchpoints throughout the relationship will help increase traffic.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

KoMarketing Associates

APRIL 25, 2013

Marketo is considered a leader in the lead management / marketing automation industry. We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. Social media.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

Adobe Experience Cloud Blog

JANUARY 22, 2020

At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. Marketo marketing automation platform makes lead follow up easy. How did you fix it? We would love to hear in the comments below.

Top of Funnel 160

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 160

Adobe Experience Cloud Blog

APRIL 4, 2017

As the Director of Online Marketing at Marketo, I get these asked these two questions all the time. Once you address these fundamental areas of your website , you will be in a good position to start investing in advertising to drive traffic to it. Social Media. Author: Mike Tomita What kind of digital marketing are you doing?

Paid Content 134

Paid Content Paid Search Agency Marketing Budget Marketing & Strategy 134

Directive Agency

DECEMBER 11, 2018

There is no doubt that B2B social media marketing has become an increasingly dominant key ingredient for a successful marketing strategy — but first, what is social media marketing? What is Social Media Marketing (SMM)? LinkedIn is the number one social media platform for B2B companies. Why is it important?

Social Media 40

Social Media Social Marketing B2B Marketing Media 40

BOP Design

DECEMBER 17, 2019

Ideally, you have a way to track website conversions, whether it’s an analytics tool like Google Analytics, HubSpot, Marketo, or SalesForce. For most companies with a comprehensive B2B marketing strategy, leads come from a variety of sources, including Organic Search, Paid Search, Email Marketing, Referrals, and Social Media (to name a few).

Work Management 98

Work Management B2B Marketing Paid Search Agency Content Marketing 98

Valasys

FEBRUARY 19, 2024

From email marketing campaigns and lead nurturing to analytics and social media management, automation platforms offer excellent features – enabling marketers to streamline workflow, segment the audience, and drive engagement across multiple channels. Build Brand Authority Social media demands active engagement.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Zoominfo

JULY 2, 2020

These tools not only perform day-to-day marketing functions like email, social media, and website updates but they also provide valuable insights into the types of campaigns and content that resonate with their audience. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. Find the right tool.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. I doubt it. What do you think?

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

ClickZ

JUNE 15, 2020

AI can help brands in heavily regulated industries avoid compliance issues when posting to social media via the use of AI. DAM platforms enhanced with AI capabilities help to streamline and automate many aspects of managing distributed content such as images, video, and other media. The alerts occur in real-time as the user is typing.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Adobe Experience Cloud Blog

JANUARY 28, 2013

by Jason Miller If you are tasked with building a social media dashboard to track your efforts, look no further than this post. That means cutting out the everyday metrics that litter and cloud up the social media manager’s real success story. Referring Traffic from Social. Conversions from Social. Responds to your event.

Social Media 48

Social Media Ad Building Media Marketing Analytics Tools 48

LEADership

DECEMBER 9, 2016

Why the intense focus on social media marketing these days? It’s where your customers are: 74% of adult internet users are active on social media and 55% of buyers use social media sites when researching products. So what’s the best way to approach social media? billion active monthly users.

Social Media 40

Social Media Media Marketing & Strategy Buyer Personas 40

ClearVoice

NOVEMBER 2, 2018

Topics include marketing strategies in a globalized economy, cross-channel marketing, media, creative, data and attribution. The conference features deep dives in search and social media marketing education, including the best practices of mobile SEO, AdWords, marketing automation, content marketing and more. Cost: $299–$1249.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Social Media Blogs. Content is everywhere these days.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226