7 lessons from Sprout Social’s year of creative testing on social media
Sprout Social
APRIL 9, 2020
One of the first things you learn as a marketer is that your audience is everything. But why assume when you can take the guesswork out of it with creative testing? . Creative testing is a way to assess which images and copy combinations support your goals best. At Sprout, the test and learn approach is tried and true.
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