Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear. Maximize marketing ROI.

Paid Content 141

Paid Content Social Media Campaigns Media 141

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Adobe Experience Cloud Blog

MARCH 11, 2019

Social media never changes. But one constant has plagued social media since its birth: the challenge of tracking marketing impact and ROI. Thankfully, as platforms have evolved, so have the tools we use to analyze our social media marketing campaigns. How social eludes attribution.

Marketing Attribution 132

Marketing Attribution Top of Funnel Multi-Touch Attribution Social Media 132

Martech

AUGUST 16, 2021

There are many ways to use social and media data to inform your marketing decisions. Join experts from Netbase Quid, who unveil how brands like Tesla, Lululemon and Nike found the secret of social and media data success by applying these insights to their business strategy and programs for maximum impact.

ROI 107

ROI Campaigns Media Trends 107

The Lead Agency

APRIL 29, 2020

Social media is becoming increasingly prominent in B2B marketing, with a growing number of individuals recognising the immense value it can offer their business. With this in mind, if you’ve integrated social media into your company’s B2B digital marketing strategy, you certainly aren’t alone.

Social Media 87

Social Media Social Marketing B2B Marketing Campaigns 87

Sprout Social

AUGUST 12, 2021

A strategy can be crystal clear in your head, but documenting it to share with others always feels like a hurdle, especially when it comes to campaign planning. A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life.

Social Media 129

Social Media Template Campaigns Media 129

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising.

Social Media 306

Social Media Stats Marketing Report Paid Search Agency 306

Convince & Convert

JUNE 20, 2017

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process. Spend Time Listening.

Social Media 164

Social Media Creativity Campaigns Effectiveness 164

Metadata

MAY 8, 2023

We’re giving you an inside look at how our Marketing team uses our own product to automate paid campaigns and drive more revenue. What do Bigfoot, aliens, and stress-free B2B marketers have in common? If anyone tells you they’ve seen a B2B marketer who isn’t in a constant state of panic, they’re lying. They don’t exist.

Social Media 52

Social Media Cost per Lead Campaigns Automation 52

Buffer

JUNE 8, 2022

One of the most tried-and-true social media strategies is to build a content calendar around celebrations, events, and holidays. With so many gifting occasions throughout the year, their social media marketing revolves around celebrating each giving moment, big and small. How do they keep it up?

Case Study 75

Case Study Case Studies Social Media Planning 75

Convince & Convert

JULY 30, 2015

Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. All the relevant social media metrics for your hashtag such as buzz, engagement, and reach can be measured and compared against previous campaigns and competitor campaigns.

Social Media 154

Social Media Analytics Campaigns Media 154

Martech Advisor

DECEMBER 13, 2019

In this article Shane Barker of Shane Barker Consulting, talks about how marketers can leverage artificial intelligence to enhance social media marketing. When social media first came out, it was fairly straightforward to navigate and keep up with changing trends. Fake influencers are all over social media.

Social Media 80

Social Media Social Marketing Optimization Campaigns 80

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

Marketing Automation Services 154

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 154

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. Guest post by Ahana Basu. What’s the best approach for creating that strategic plan?

Social Media 310

Social Media Social Marketing Planning Tips 310

Stevens & Tate

JULY 23, 2021

Becoming a part of the conversation in today’s evolving social world is not only a smart marketing tactic, it’s absolutely essential. But how does it fit into an Inbound Marketing strategy? But how does it fit into an Inbound Marketing strategy? Some Additional Considerations. Setting Goals. Monitoring and Tracking.

Social Media 59

Social Media Sales Qualified Leads Campaigns Lead Scoring 59

Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. In this guide, we’ll explore various methods for measuring your small business’s marketing success. Set specific marketing goals.

Work Management 288

Work Management Marketing Management Budget Programs Allocation 288

Convince & Convert

NOVEMBER 13, 2015

Sprite’s recent Snapchat campaign in Brazil is making waves worldwide for successfully generating over two million views in days. Called “RFRSH Na Lata,” or “refresh on the can,” the campaign runs through November 27 and offers Snapchat users a chance to appear on the company’s soda cans in Brazil. What’s Old is New.

Social Media 160

Social Media Campaigns Advertising Agencies Paid Search Agency 160

Valasys

SEPTEMBER 21, 2021

Utilizing social media to promote your products and services is a great investment, regardless of your business’ scale or resources – it simply pays off. According to statistics, we spend around 42% of our waking hours browsing the internet, with 98% of people using at least two social media platforms.

Social Media 52

Social Media Examples Campaigns Media 52

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals.

Social Media 87

Social Media Work Management Marketing Management Campaigns 87

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. Welcome to planning season!

Paid Content 111

Paid Content Social Media Planning Campaigns 111

The Forward Observer

MARCH 1, 2024

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. Integrated marketing and PR strategies are a requirement for all businesses.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Marketing Insider Group

JANUARY 8, 2024

With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth. The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

The Forward Observer

MARCH 8, 2024

Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler About the Book Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. With this book, social media managers will future-proof the online presence of any organization.

Social Media 161

Social Media Resource Management Organization Social Marketing 161

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. These purchase-minded consumers are also spending a great deal of time on social media.

Lead Gen 113

Lead Gen Paid Content Social Media Sales Qualified Leads 113

Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing. Discover everything you need to know about getting started with automated marketing.

Marketing Automation Services 255

Marketing Automation Services Budget Programs Automation Work Management 255

Trade Press Services Newsletter

FEBRUARY 1, 2024

While it’s a hilarious premise for a movie, it’s downright terrifying in real life—especially when it comes to marketing. ” It’s easy to fall into that trap of Groundhog Day marketing, but it often leads to repeatable mistakes, missed opportunities and less-than-optimal results. Get back to basics.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. And what sets great content apart from the rest?

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Emplifi

SEPTEMBER 25, 2019

Every year, brands spice up their social media content to commemorate Halloween - the spookiest time of the year! This year we trick-or-treated for some of the most successful social media campaigns to highlight holiday best practices any brand can follow.

Social Media 75

Social Media Campaigns Media Tips 75

ClearVoice

NOVEMBER 5, 2018

We all want to create social content that ends up on Twitter’s trending leaderboard. Especially with holidays just around the corner, you want to set high benchmarks for selling your brands products and getting as much traffic as you can to your website and social media platforms. A campaign has a definitive start and end date.

Social Media 86

Social Media Campaigns Media Demographics 86

Hubspot

NOVEMBER 8, 2019

That's what a successful social media campaign looks like. As a marketer, paying attention to these social media campaigns is important, especially since 45% of the world population is active on social media. Below, let's review the top social media campaign ideas to try this year.

Social Media 52

Social Media Campaigns Media Viral Marketing 52

Brandwatch Marketing

NOVEMBER 9, 2018

Social media analytics can inform brands on their campaign's performance. We lay out a simple framework for how brands and agencies can use social media data to measure and improve active campaigns.

Social Media 53

Social Media Analytics Campaigns Media 53

Martech

FEBRUARY 13, 2024

million viewers, according to Nielsen ) to launch campaigns and game-day promotions. Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands. B2B brands like Salesforce also listen closely to social media.)

Digital Asset Management 133

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 133

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo.

Advertisements 117

Advertisements Advertising Allocation Planning 117

SmartBrief - Marketing

MARCH 7, 2024

Amidst tightening budgets in 2024, marketing teams are under extra scrutiny to prove that their work contributes to the bottom line. One area marketers can’t dismiss is dark social media activity. These key factors have driven the rise of dark social activity. Avoid generalized, overly broad messages.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Top Rank Marketing

FEBRUARY 12, 2024

You’ve probably heard about B2B influencer marketing. The strategy has exploded in adoption, with a 2023 Ogilvy study finding that 75% of B2B businesses are leveraging influencers in their campaigns. Even if you have a general idea of how and why B2B influencer marketing works , you still might wonder how it plays out in practice.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is data-driven, targeted marketing? Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns.

Budget Programs 116

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 116