Webbiquity

FEBRUARY 24, 2017

To mitigate risk or generate maximum benefits, many organizations distribute their resources (read budget) in more than one marketing channel simultaneously. While this strategy may work for large companies, smaller firms struggle to optimize each marketing channel. However, many businesses follow the herd.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

Webbiquity

MARCH 7, 2023

But best practices, strategies, and tactics change over time, especially in a dynamic field like digital marketing. As a consultant, you can play a key role in helping clients understand exactly what ChatGPT and other generative AI tools can, and can’t do , to support their marketing and business objectives.

Consulting 345

Consulting Marketing AI Paid Search Agency Ad Building 345

Webbiquity

FEBRUARY 27, 2018

For B2C marketers, Pinterest (#6 overall) is probably the next most interesting site. And what does that mean for marketers? The Marketing Scope ). Marketing Profs). Which means that unless you’re capturing them on Facebook, LinkedIn users could be a completely untapped market for you. Image credit: DreamGrow.

Social Networks 292

Social Networks Stats Network Marketing Linkedin 292

Webbiquity

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average.

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? How can marketers efficiently meet both buyer expectations and their own corporate objectives? Or at least, not important yet? HubSpot ).

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

Webbiquity

AUGUST 1, 2019

B2B lead generation tools help marketers more effectively develop new prospective sales opportunities. Here’s why and how, as a marketer, you may want to integrate new lead generation tools and processes into your B2B lead generation strategy and campaigns. Have a deep interest in SEO, SEM & Social Media related discussions.

Marketing Automation Services 201

Marketing Automation Services Lead Generation Top of Funnel Lead Ranking 201

Webbiquity

APRIL 7, 2010

How can search marketers use techniques like testing and keyword match types to improve results? Get the answers to these questions and many others here in more of the best articles and blog posts on search engine marketing (SEM) from the past year. How important are branded terms in paid search? Seed this on Newsvine.

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Webbiquity

FEBRUARY 25, 2011

Done properly, search engine marketing (a.k.a. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Discover the answers to these questions and others here in seven noteworthy search engine marketing guides from the past year.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Webbiquity

NOVEMBER 17, 2015

” the delightful Shelly Kramer asked me when I met her recently face-to-face for the first time, at a Minneapolis internet marketing event. I guess that’s because I’ve always wanted this blog to be about you, the reader, and your need for digital marketing information and guidance. Not a place for me to “sell.”

SEM 100

SEM Advertising Agencies Paid Search Agency Inbound Marketing 100

Webbiquity

JUNE 23, 2015

How can marketers get the most out of search? The search marketing stats and facts below provide some helpful guidance. Marketers spend a lot of money online; overall, U.S. Digital Marketing Philippines ). The top challenges in SEO are link building (cited by 41% of corporate marketers) and keyword research (39%).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. 8 Stats About Content Marketing Use and Trends.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Webbiquity

JANUARY 10, 2010

What’s the real optimal cost per lead for your SEM program? Keep your search marketing program growing? Discover the answers to these questions and others here in some of the best posts on search engine marketing of last year. How can you improve conversion rates? Finding The Optimal Cost-Per-Lead by Search Engine Land.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Webbiquity

APRIL 29, 2013

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. Inbound marketers plan to hire an average of 9.3

Inbound Marketing 100

Inbound Marketing Marketing Report Planning Paid Search Agency 100

Webbiquity

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Much more than just another tactical marketing field guide, Marketing in the Round aims to provide comprehensive strategy guidance. They circle simultaneously.”.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

Webbiquity

AUGUST 2, 2018

At some point today, a social media marketer is going to get fired. If it were possible for a marketer to wave a magic wand to make social media content go viral, someone would have figured out how to do it, monetized the solution, and bought a small Croatian island with their profits. Social media marketers spend, on average, 2.5

Social Media 142

Social Media Media Marketing Management Allocation 142

Webbiquity

MAY 6, 2013

With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. search engine marketing. SEM changes take effect in a matter of minutes. • Organic search experiments can take weeks to show results. It’s flexible.

PPC 100

PPC Paid Search Agency Adwords Tips 100

Webbiquity

AUGUST 9, 2012

Use AdWords (and SEM in general). Search engine marketing programs like AdWords enable marketers to identify which keywords actually drive conversions most effectively, and to always have their site appear on the first page of search results for those terms, regardless of variations in organic rank.

Long Tail Marketing 100

Long Tail Marketing Lead Scoring Lead Ranking Adwords 100

Webbiquity

APRIL 4, 2016

Most digital marketers have a general SEO strategy such as tracking keyword performance and incorporating search terms into their blog posts. A sophisticated keyword strategy can help every step of your marketing funnel. Keyword marketing is about much more than optimization—it’s a chance for real-time, personalized marketing.

Paid Content 100

Paid Content Keywords SEO Lead Ranking 100

Webbiquity

AUGUST 2, 2016

Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. Showcase reviews: Online Marketing Institute, Small Business Trends, BuzzBlogger, Programming Graphics Resources & Reviews, RazorSocial, QuickSprout. ” — Marketing Insider Group. 2) Infogram.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Tools Service 100

Webbiquity

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Content Marketing. Inbound Marketing. Image credit: Ajax Union. Web Presence Optimization (WPO).

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. A Case in Proof: Selling Innovative Marketing to the Top Brass by My Venture Pad. Mark Walsh. Chris Lake.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

JANUARY 12, 2010

Ardath Albee is almost as dominant for her unique phrase, “marketing interactions,&# placing in 7 of the top 12 spots on Google, including the top four. Media sharing accounts are connected to Twitter, which is also used to promote content marketing. And everything links back the enterprise’s website and blog.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Webbiquity

MAY 30, 2010

How social media is like the seventh grade by Training Marketer. SEO, SEM and Web Design. You might be a redneck SEO if… by David Leonhardt’s SEO and Social Media Marketing. Who knew a marketing blog could be “visually restorative&# and “enchanting&# ? Comic Relief – The Process by Web Marketing Therapy.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Webbiquity

JULY 6, 2010

But if your company wants to use an RFP process to help in selecting a marketing agency, this post will help you craft one that meets your needs without driving the responding agencies crazy. A post that explains why “social media marketing is simpler than you’ve probably been led to believe. 11 Myths of Social Media Marketing.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Webbiquity

OCTOBER 25, 2010

To give credit where it’s due, both the TopRank Online Marketing Blog and Robin Good have provided nice lists in the past, but as changes in the blog directory world can be challenging to keep pace with, both now include dead links and directories that have significantly changed their policies (e.g. Webbiquity B2B Marketing Blog).

RSS 100

RSS Promotion PR PageRank 100

Webbiquity

JANUARY 10, 2010

The prolific and always helpful Ron Jones steps through the basics of setting up a search marketing campaign, from sorting keywords into ad groups to identifying negative keywords to use. Setting up PPC Campaigns 101, Part 1 by Search Engine Watch. Rich Media and Video templates in display ad builder by Inside AdWords. by Search Engine Land.

Adwords 100

Adwords Tips PPC Tactics 100

Webbiquity

JUNE 18, 2018

Despite the vast and growing size of the marketing technology (martech) universe, it is possible to make sense of it. Scott Brinker’s 2018 version of marketing technology landscape supergraphic lists 6,829 martech solutions—double the size of his list from just two years ago. The 17 Best Keyword Research Tools for SEO and SEM.

Marketing Automation Services 203

Marketing Automation Services Marketing Management Tools Planning 203

Webbiquity

MAY 3, 2011

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney. allimooney.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Webbiquity

MARCH 27, 2018

Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. Any successful B2B social media marketing strategy will necessarily involve multiple social networks, taking advantage of the unique characteristics and ambiance of each. Eight Instagram Marketing Stats. Eight Twitter Marketing Stats.

Stats 242

Stats Twitter Linkedin Planning 242

Webbiquity

SEPTEMBER 5, 2017

That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results. SEO strategies are often thought of as long-term and sustainable approaches to digital marketing. They will inevitably cut into the click-through rates of top-ranking pages. SEO and PPC Work Best Together — Here’s Why.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

Webbiquity

MARCH 13, 2018

Facebook is, for marketers of all types, the social network that can’t be ignored. Business executives and marketers no longer ask about if their company should have a Facebook presence, but rather how to best utilize the platform. 1: A Spectacular Springtime of Stats, Facts and Insights About Digital Marketing. #2:

Stats 203

Stats Paid Content Facebook Demographics 203

Webbiquity

OCTOBER 6, 2020

Do influencer marketing (the right way; not spammy “spray and pray” guest blogger outreach). Don’t overly rely on SEO; use paid search, social media, influencer marketing, and other lead generation tactics. How do you get results with SEO in a crowded market with strong/big-spending competitors?

SEO 207

SEO Webcast Budget Programs High Quality Lead 207

Webbiquity

MARCH 15, 2016

As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. 7 Other Marketing Stats and Facts.

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Webbiquity

MARCH 20, 2018

Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content. Though marketers plan to invest more in video on YouTube and Facebook this year, 53% say blog content creation remains one of their top inbound marketing priorities. Riverbed Marketing ). TechClient ).

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Webbiquity

JANUARY 18, 2016

Conventional wisdom across much of the marketing profession is that their function is now in the late stages of transition from “traditional” marketing channels and practices and tactics to digital, and from outbound to inbound. Which Digital Marketing Tactic Has the Biggest Revenue Impact? MarketingProfs.

Stats 100

Stats SEM Digital Marketing Funnels Television marketing 100