Zoominfo
NOVEMBER 22, 2019
Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Sound familiar? Who are your best customers?
DiscoverOrg
AUGUST 14, 2018
Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty gritty. When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Sound familiar? You can do this!
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DiscoverOrg
AUGUST 14, 2018
Reading Time: 9 minutes Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty gritty. When confronted with the details – database management, segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. Sound familiar?
Adobe Experience Cloud Blog
OCTOBER 30, 2019
When it comes to creating engaging experiences with your students, personalization is key to your marketing strategy. However, marketers often get caught in a rut thinking they’re achieving it if they remember to include: ‘Hi First Name’ in their emails. So how can your university leverage personalization?
SmartBug Media
MARCH 8, 2019
While we’re talking stats, here are some other eye-opening ones: 74 percent of customers feel frustrated when website content is not personalized. Yet, 60 percent of marketers struggle to personalize content in real time. But what exactly is website personalization? What Is Website Personalization?
Terminus
OCTOBER 26, 2021
As a marketer, you’re investing significant time and dollars in paid advertising in order to drive buyers to your website. If you’re not personalizing the experience when visitors arrive on-site, you are likely missing out on opportunities to further engage and convert this traffic. The answers are in the segmentation.
Terminus
DECEMBER 16, 2021
As B2B marketers we spend hours of our day curating content and messaging to address our customers’ needs and position ourselves as thought leaders. Let’s look at the ways your ABM efforts can benefit from website personalization. Web Personalization Use Cases. Optimize Your Paid Advertising Spend.
Expert insights. Personalized for you.
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