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The New Rules of Social Marketing and PR

Convince & Convert

Who would have thought getting fired from a major real-time information company would lead to a hugely successful career in marketing? David’s marketing insights helped transform one of his books into a staple of the marketing canon. How over-zealous influencer marketing can actually alienate your audience.

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Social Media Lessons from America’s Biggest Company

Convince & Convert

How does Chad keep up with a new Walmart store opening in Oriental, North Carolina and at the same time manage the publicity surrounding the one-year anniversary of the Rana Plaza factory collapse in Dhaka, Bangladesh? The Marketing department manages the Facebook page.) “To say that we figured it out would be inaccurate.”

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How Customer Service can Devastate Your Social Media Plans

Convince & Convert

As a public-relations and new media all-star , Peter Shankman is interested in how brands foster those good experiences and try to avoid the bad ones. This is an interesting case of creating an opportunity to use real-time marketing, rather than waiting for one to arise. Tweetable Moments Focus on the ‘help’ first.

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Add For Immediate Release to your podcast queue

Biznology

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Lynette heads up the ClaimWizard digital marketing products and team.

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Using Social Media to Win Hearts in Financial Services

Convince & Convert

If you could do a Skype call with any living person, who would it be? Social Pros Podcast content strategy conversation marketing customer service digital marketing public relations social media Social Media Marketing Social Pros' CEO of J Crew, Mickey Drexler. ” See you next week!

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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. As Brooks describes it, they have a cross-disciplinary , three-pronged approach: one person from Marketing, two from Communications (including Brooks), and three people from Customer Relations. Listen Now .

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How to Become a Household Name

Hubspot

It’s every brand marketer’s dream for their product, service, or website to become so ubiquitous it replaces the name of the original concept. In this blog post, we’ll dive into the stories of four brands that turned product names into verbs that then replaced the generic terms, along with lessons for marketers on how it was done.

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