Adobe Experience Cloud Blog

JUNE 5, 2019

Let us know when this scenario starts to sound uncomfortably familiar: You tell your boss you think spending money in a new marketing channel will produce a strong return. But after it’s up and running, your boss asks, “So, what did that marketing program get us?”. Digital marketing key performance indicators (KPIs).

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Demand Generation Multi-Touch Attribution Demand Relevance 134

SmartBug Media

SEPTEMBER 7, 2020

Marketo Performance Insights (MPI) dashboards track your entire funnel from lead acquisition to revenue—without much work from you. MPI is designed to help you track the health of your marketing efforts broadly and spot areas in need of improvement. For each metric, MPI lets you compare across channels (i.e.,

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Multi-Touch Attribution Multi-Channel Marketo Account Based Marketing 59

chiefmartech

APRIL 5, 2017

DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities. Infer , a predictive sales and marketing software. Bizible , a marketing attribution software.

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Adobe Experience Cloud Blog

JANUARY 7, 2019

Not all marketing activities are created equal. Some involve lots of marketing effort. But with so many opinions from across the business about what marketing activities are the best, it’s hard to keep focused. Here’s what marketing leaders find most challenging about marketing with impact: Attribution.

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Adobe Experience Cloud Blog

JUNE 21, 2016

Author: Aleece Germano As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your peers tell you it’s impossible: “You want to attribute revenue dollars to social? So what’s a data-driven marketer to do? So what’s a data-driven marketer to do? Good luck with that.”

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Multi-Touch Attribution ROI Top of Funnel Social Marketing 101

Adobe Experience Cloud Blog

SEPTEMBER 14, 2015

Traditionally an integral part of our economy and culture, car sales in once strong markets are in decline due to lack of consumer confidence and changes in the way people buy. These changes in the way people buy have affected the marketing landscape across the board, not just in automotive. Get Timely Data.

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Adobe Experience Cloud Blog

SEPTEMBER 17, 2015

With the Golden Ratio, aligning channels across conversion rate, win rate, and velocity will give you the full picture of channel performance. I believe pipeline/cost is more important than ROI for marketing metrics. First-Touch vs. Multi-Touch Attribution. Pipeline to Cost Ratio (First-Touch).

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Multi-Touch Attribution Marketo Multi-Channel Thought Leadership 48

Adobe Experience Cloud Blog

FEBRUARY 22, 2017

Author: Patrick Groover The shift towards ubiquitous marketing is a living reality. Simply dabbling in multi-channel marketing is no longer an option. Marketers are going to face a new digital reality going into the next decade, and traditional practices will no longer suffice. Master Engagement Marketing .

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SmartBug Media

NOVEMBER 3, 2020

For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. Why Campaign Attribution in Salesforce Is Important. Yet within all these touches is the holy grail of B2B KPIs: campaign ROI.

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Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

Parse.ly

AUGUST 3, 2023

These changes are leaving marketers scratching their head about what to expect. In June 2023, Apple publicized forthcoming privacy changes , met with mixed reactions, particularly from marketers and media professionals. How do Apple’s changes affect campaign tracking and attribution? The impact will be small for Parse.ly

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LeanData

JULY 13, 2020

Marketing budgets vary by company, but any marketer will tell you, no matter how much is allocated, it is never enough! Marketers are often tasked to do more with less, wear several hats, work with limited resources, generate pipeline, and demonstrate that the marketing team’s efforts had an influence on revenue.

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Multi-Touch Attribution Marketing Report Lead Ranking Marketing Attribution 52

Adobe Experience Cloud Blog

OCTOBER 5, 2016

When it comes to demand generation, even the most seasoned B2B marketers have fallen into this trap and sabotaged their success without knowing it. Hopefully, I can help you avoid this disaster by shining a light on the most common pitfalls that demand generation marketers may run into. Inaccurate or No Attribution Analysis.

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Demand Generation Agencies Demand Generation Cost per Acquisition Top of Funnel 134

Vidyard

SEPTEMBER 24, 2014

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare. Marketers have to adapt to how mobile is shaping the new customer’s needs. As a bonus, many marketing technologies are integrated, so you can use the data in really complete and useful ways.

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Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

The ABM Agency

APRIL 21, 2023

Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. Furthermore, we will explore ways to personalize messaging and leverage multi-channel strategies to engage decision-makers effectively. Conclusion 1.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? Attribution modeling. Marketo Engage. Competitive analysis. Tracking for campaigns.

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Budget Programs Enterprise Management Work Management Online Marketing 52

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? Attribution modeling. Marketo Engage. Competitive analysis. Tracking for campaigns.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Full Circle Insights

SEPTEMBER 12, 2022

Account Based Marketing, commonly referred to as ABM, has taken the B2B marketing world by storm. According to HubSpot , 70% of marketers reported using ABM last year, which is a 15% increase from the prior year. According to a survey conducted by ITSMA , 87% of marketers say that ABM efforts outperform other marketing efforts.

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Adobe Experience Cloud Blog

JUNE 5, 2019

Let us know when this scenario starts to sound uncomfortably familiar: You tell your boss you think spending money in a new marketing channel will produce a strong return. But after it’s up and running, your boss asks, “So, what did that marketing program get us?”. Digital marketing key performance indicators (KPIs).

Demand Generation 48

Demand Generation Multi-Touch Attribution Demand Relevance 48

Adobe Experience Cloud Blog

JANUARY 7, 2020

I love account-based marketing (ABM). Because of the bigger deal sizes and longer sales cycle, we have found that a focused, ABM approach leads to better performance of our marketing department. We spend a considerable amount of time aligning on what accounts we should be targeting with marketing and outbound efforts.

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Account Based Marketing ABM Lead Ranking Multi-Touch Attribution 96

Perkuto

AUGUST 16, 2019

Attribution can be a confusing topic even for seasoned marketers. That’s why we posed some of our most often heard attribution questions to Justin Norris, Perkuto’s own Director of Solutions Architecture. Question: At what stage for a company would it make sense to upgrade to Bizible from Marketo RCE?

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Multi-Touch Attribution Marketo Lead Ranking Touchpoints 40

PathFactory

SEPTEMBER 15, 2021

Marketers have already responded by doubling down on content production — the Content Marketing Institute reports that, on average, 26% of B2B marketing budgets are allocated to content. The bad news is, “tried and true” B2B marketing methods aren’t up to the task. This has further fueled the need for more content.

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Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Adobe Experience Cloud Blog

MARCH 27, 2017

As people continue to diffuse their communication preferences across a growing number of channels, the role of the marketer can feel more and more like mission impossible. Prove How Marketing Contributes to Business Growth. Prove How Marketing Contributes to Business Growth. Adopt a Solution That Grows with Your Needs.

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Multi-Touch Attribution Marketing & Strategy Marketing Strategy Marketing Management 48

Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.

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Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Adobe Experience Cloud Blog

DECEMBER 22, 2016

Author: Johnathan Dane EDITOR’S NOTE: This gi fographic is part of The Marketer’s Holiday Calendar from KlientBoost. Understanding your campaign’s attribution modeling and analytics can help you uncover the right answers when you’re trying to answer questions like: Which keyword should I give credit to?

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PPC Multi-Touch Attribution Adwords Multi-Channel 48

Allocadia

JUNE 14, 2019

The Marketing Operations REVolution webinar series paid tribute to the excellent work MOps professionals have done providing beacons to guide us into the future. Previously, Marketing Operations (MOps) was considered a catch-all reporting function and a supporting player in the marketing organization. Get the slide deck here.

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Organization Multi-Touch Attribution Planning Paid Search Agency 40

Adobe Experience Cloud Blog

OCTOBER 19, 2016

Author: Mary Kate Francis If you’re a B2B marketer, you’re probably familiar with demand generation in one way or another. Maybe you’ve been working in demand generation for several years or you collaborate with the team on cross-channels campaigns. Is that what’s for lunch?) Top-of-the-Funnel (TOFU).

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Demand Generation Agencies Top of Funnel Demand Generation Lead Ranking 48

DiscoverOrg

MARCH 27, 2017

Account-Based Marketing. More specifically: Account-Based Everything (ABE) is a strategic go-to-market approach that orchestrates personalized marketing, sales, and success efforts to drive engagement and conversion at named accounts. This is about correlation, not attribution). Account-Based Sales Development.

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Account Based Marketing Sales Management ABM Top of Funnel 120

Adobe Experience Cloud Blog

APRIL 11, 2014

Author: Maggie Jones As any marketer will tell you, planning isn’t something that happens once a year. In fact, when it comes to your marketing activities, planning is a continual, on-going activity – in order to be responsive, marketers are called upon to constantly review and reconfigure their plans.

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Planning Customer Surveys Multi-Touch Attribution Trends 48

Vidyard

MARCH 23, 2021

You’re peppering them into your marketing, sales, support, and elsewhere throughout your business. You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Why Do Video Marketing Metrics Matter? Let’s explore both.

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Video Marketing ROI Analytics CTR 65

Allocadia

DECEMBER 11, 2018

The Marketing Operations REVolution webinar series paid tribute to the excellent work MOps professionals have done providing beacons to guide us into the future. Previously, Marketing Operations (MOps) was considered a catch-all reporting function and a supporting player in the marketing organization. Get the slide deck here.

Organization 40

Organization Multi-Touch Attribution Lead Ranking Bandwidth 40

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Author: David Cain B2B marketers are always on the lookout for the best way to support their marketing goals and make their sales teams successful. This broad-reaching approach to marketing can be an effective way to generate leads and sales BUT it’s not the only way to organize your sales and marketing efforts.

Account Based Marketing 48

Account Based Marketing ABM Multi-Touch Attribution Top of Funnel 48

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. This guide will walk you through some of the key capabilities of Marketo. Click here to download! Product overview.

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Adobe Experience Cloud Blog

FEBRUARY 25, 2016

Author: Renata Bell Everything I need to know about marketing metrics, I learned from Zoolander. While in the past marketing might have been less tied to hard numbers, today’s consumer marketers are faced with pressure from CEOs and CFOs who want to hear about growing revenue and profits.

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Allocation Marketing Report Multi-Touch Attribution Forecasting 48

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

Marketo’s sessions were flatteringly well-attended (sold out, in fact!) by the many marketers at Dreamforce this year. Andrew points out that as marketers, we need to put ourselves in the shoes of our buyers. Many marketers only give subscribers a choice to opt-out of email communications altogether. Was it good?

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Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

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Marketing Automation Services Marketing Management Marketing Automation Software 48

Adobe Experience Cloud Blog

JANUARY 20, 2017

Author: Hila Nir The value of account-based marketing (ABM) is undeniable. Let’s start with the obvious: As with any successful B2B marketing strategy, close sales and marketing coordination is essential. According to MarketingProfs, companies that have aligned sales and marketing teams generate 208% more revenue.

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Account Based Marketing Budget Programs Marketing Automation Services Ideal Customer Profiles 48

Adobe Experience Cloud Blog

AUGUST 10, 2016

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% Marketing #FOMO, anyone? As both a marketing channel and activity (or set of activities), social media marketing allows you to connect with fans, customers, prospects, and partners in a meaningful way. of internet users who are on it?

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