Writing on the Web

JANUARY 26, 2011

I’m experimenting with personal stories as part of content marketing strategies for professionals using blogs and online content. Here’s an update, as reported on Wikipedia: The economy of Mexico is the 11th largest in the world. Violence touches the lives of many everywhere.

Digg 100

Digg Wikipedia Buzz Blogger 100

Biznology

AUGUST 19, 2013

Photo credit: Wikipedia. The numbers show marketers are rushing into mobile. 96% of marketers currently use or are planning to incorporate mobile marketing into their marketing mix (Source: ANA (Association National Advertisers) ). Only 16% of marketers have a mobile strategy (Source: CMO Council ).

Marketing Websites 80

Marketing Websites Mobile Advertising Mobile Marketing Work Management 80

The ROI Guy

FEBRUARY 10, 2015

If you’ve taken a marketing course over the past few decades you were likely schooled on the 4-Ps: Product, Place, Promotion and Price. Developed in the early 60s by the marketer E. As a result, according to research a few years back from Forrester, the 4-Ps of marketing are outdated and in need of a major rethink.

Relevance 40

Relevance Forrester Elasticity Peer-to-peer 40

Biznology

NOVEMBER 4, 2010

Image via Wikipedia by Frank Reed. In the Internet marketing world, we tend to get hung up on rankings and pure numbers. Oftentimes though, we get hung up in the numbers and forget the business application of certain aspects of the Internet marketing fabric. I am seeing this with Google's Place Pages.

Lead Scoring 80

Lead Scoring Lead Ranking Google Wikipedia 80

Hubspot

AUGUST 31, 2011

Many of us know that social media marketing is an important part of a solid inbound marketing strategy. However, sometimes we need some backup when speaking with others who might still be struggling to understand how social media fits into the overall marketing mix. 13 Mind-Bending Social Media Marketing Statistics.

Social Media 28

Social Media Statistics Social Marketing Media 28

Hubspot

JANUARY 12, 2012

If the bill passes in two weeks, internet marketers will definitely feel the heat, too. We wanted to keep you abreast of the situation so you can understand the powerful implications of SOPA, how it could impact your business' marketing if passed, and what you can do to help prevent it. How SOPA Threatens Businesses and Marketers.

Copyright 28

Copyright Internet Marketing Marketing Management Wikipedia 28

Adobe Experience Cloud Blog

JUNE 24, 2011

A little fear is a great motivator that can push people (B2B marketers included) and businesses to achieve greatness. Some of the scariest aspects of today’s ever-evolving B2B marketing world are nearly enough to make you want to hide under your desk rather than try anything different. But too much fear and we’re left petrified.

Marketing Budget 48

Marketing Budget Business Work Management Social Media 48

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? Buyer Interaction Shapes Buyer Experience Design , October 25, 2010 Image via Wikipedia. Have I gone MAD?? Information sharing and education. Collaboration.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Marketing Insider Group

MAY 17, 2010

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. Related Posts: B2B Marketing Predictions For 2011 Why am I in Marketing?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. Related Posts: B2B Marketing Predictions For 2011 Why am I in Marketing?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

B2B Marketing Zone Posts

JULY 7, 2010

Best of B2B Marketing. A fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40