Salesforce Marketing Cloud

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. However, many companies still use generic tactics that haven’t been relevant in years — leading to disinterested customers frantically searching for the unsubscribe button. Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Salesforce Marketing Cloud

JANUARY 4, 2024

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

KoMarketing Associates

FEBRUARY 15, 2018

We have discussed marketing automation on the KoMarketing blog and industry news section several times, including speaking to how important it is , how to create content around it , and why so many marketers still use it as it improves performance. Ad creation is another aspect of B2B marketing that necessitates a human touch.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

FEBRUARY 12, 2019

B2B marketers get a bad rap. If you do a search for “B2B versus B2C marketing,” you’ll immediately see a bunch of articles about how B2B marketers “lag” behind B2C marketers. Then you’ll find more articles about how “B2B marketing is boring.” Or “what B2B marketers can learn from B2C marketers.”.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). Get the daily newsletter digital marketers rely on.

Marketing Attribution 99

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 99

Martech

SEPTEMBER 1, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and Happy September! Change, adaptation, gaining a competitive edge, these are all natural parts of the marketing profession, especially on the technology side.

Work Management 113

Work Management Marketing Management Advertising Agencies Paid Search Agency 113

LeadsRX

MARCH 9, 2022

Marketing and marketing technology (MarTech) have a lot of terms and acronyms, so here’s our list of the most common – and some not-so-common – terms, complete with definitions. Marketing attribution shows which organic and paid programs are working best to deliver customers at lower costs and higher lifetime value.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Blue Flame Thinking

APRIL 27, 2021

Techreviewer.co, the well-regarded IT market research and analysis company, has named Blue Flame Thinking to its list of top web development companies in Chicago. This compilation from Techreviewer offers a resource for entrepreneurs, start-up founders, or managers searching for web development companies in Chicago. About Techreviewer.

Paid Search Agency 98

Paid Search Agency Marketing Management Marketing Automation Services Budget Programs 98

SalesIntel

JUNE 21, 2023

Worrying about credits and data management takes all the fun out of sales and marketing efforts, so we made it easy by making it all available. We offer special packages, especially for marketing agencies, staffing firms, and others who need to support clients with our data. SalesIntel’s plans are paid annually.

Pricing 98

Pricing Price Planning Work Management 98

NuSpark Consulting

DECEMBER 18, 2017

Unfortunately, it’s something that’s all too familiar to B2B marketers. But what if you knew exactly who was in the market for your product, and what they wanted to read or view? Thus, sales and marketing professionals have ceded most of their control over the early buying stages. Are you facing the content conundrum?

Buyer Intent 211

Buyer Intent Intent ROI Buying Cycle 211

Sprout Social

AUGUST 28, 2023

Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs. And social data is at the center of many marketing transformations.

Marketing AI 87

Marketing AI Marketing Automation Services Enterprise Management Planning 87

Circle Studio

NOVEMBER 8, 2018

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Hinge Marketing

JANUARY 5, 2023

As Earth perishes from drought and famine, the protagonist played by Matthew McConaughey embarks on a time-sensitive journey across the universe in search of a new home for humanity. The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

BenchmarkONE

FEBRUARY 12, 2020

There are many steps to operating a successful marketing strategy , and none of them are easy. From generating new clients to using effective SEO tactics , the digital marketing challenges that agencies face can — and often do — stand as hurdles to scaling. Another suggestion is to use a CRM and marketing automation software.

Paid Search Agency 85

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 85

Leadspace

JANUARY 4, 2017

After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), Category #1: Real-time data technologies. Hello, all, and here’s to a promising 2017! As most of you know, I had a big change in 2016.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Lake One

JULY 1, 2020

Here’s what you need to know to launch a LinkedIn account based marketing strategy. Why Use LinkedIn for Account Based Marketing. This makes it incredibly easy to find specific people for the purposes of account based marketing. You’ll actually be on LinkedIn searching for Jane Smith, CTO of Acme Co.,

Account Based Marketing 67

Account Based Marketing Linkedin Marketing & Strategy Marketing Strategy 67

Hubspot

AUGUST 8, 2019

Marketing, in essence, is about delivering solutions to those who might benefit from them. Historically, marketers have had a difficult time using data to correctly identify and target their audiences. Here, we're going to explore what behavioral marketing is and why it could make a huge difference for your business.

Paid Content 101

Paid Content Examples Marketing Budget Marketing Automation Services 101

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. However, there is confusion among marketers concerning what it means and how to do it effectively. What is account-based marketing? Why is it important for sales and marketing? What are some examples of account-based marketing?

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Biznology

DECEMBER 8, 2017

If you run a commerce site for marketing or sales, there is really no way to build a suitable user experience in AMP. In short, AMP pages are a non-starter for our marketing site. But modern marketing sites are responsive to user needs. I have spent my career trying to get similar attribution set up for organic search.

Ideal Customer Profiles 182

Ideal Customer Profiles Paid Search Agency Wiki Marketing AI 182

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Some of them are free while others are paid – but all bring in enormous value to the sales process. Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Customer Experience Matrix

NOVEMBER 15, 2013

This is an enticingly huge market for marketing automation vendors, and one that seems largely untapped. The largest marketing automation vendor in the segment, Infusionsoft , has under 20,000 clients. Many small businesses do their marketing through CRM, email, and search advertising.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Marketing Automation Services 120

BenchmarkONE

MARCH 23, 2022

There are many steps to operating a successful marketing strategy , and none of them are easy. From generating new clients to using effective SEO tactics , the digital marketing challenges that agencies face can — and often do — stand as hurdles to scaling. Another suggestion is to use a CRM and marketing automation software.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Planning 52

SmartBug Media

AUGUST 31, 2020

When you perform a Google search for your favorite product, service, or business category (e.g., financial software), there’s a great chance that websites such as Capterra or G2 will show up high in the search engine results. Would it really be a marketing blog post if we didn’t talk about data and analytics?

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

Porch Group Media

SEPTEMBER 9, 2020

Marketing departments are certainly no exception and have been forced to balance between cutbacks in spend while still maintaining acquisition and retention strategies to thrive during these difficult times. Martech continues to be a strong category in which CMOs are spending. This varied slightly for B2C and B2B marketers.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Customer Experience Matrix

JUNE 27, 2014

But it fits perfectly into the “data enhancement” category, joining Infer , Lattice Engines , Mintigo , Growth Intelligence (which I’ve also yet to review) and ReachForce. Fliptop scores are loaded into a CRM or marketing automation system where they can be used to prioritize sales efforts and guide campaign segmentation.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

DealSignal

MAY 8, 2023

It’s the same with marketing play. Around this time, there are basically four weeks left for marketers to make an impact, given average B2B sales cycles. Leverage B2B intent data to identify in-market accounts using your ABM account list and run a campaign targeted at your target personas, with a Q4 imperative.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

Optinmonster

MARCH 17, 2022

HubSpot Website Builder : Best for Marketing Automation. Many of these tools have paid Pro plans, but several offer free versions or trials. This business website builder ensures your site is search engine-friendly. Web.com also comes loaded with tools to help market your small business website. Marketing: $2.95

Small Business Marketing 102

Small Business Marketing Godaddy Marketing Automation Services Marketing Websites 102

Hubspot

MAY 29, 2019

I'm a big fan of finding the latest and greatest digital marketing tools. While digital marketing tools will only help you execute a proper strategy (they won't do the work for you), the right technology stack can really help you zoom past the competition. HubSpot Marketing. Image Source.

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Forbes) 93% of online experiences start with a search engine.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Convince & Convert

JANUARY 8, 2014

Marketers are evidently enthusiastic heading into 2014… about everything. A fascinating new study was released this morning from Salesforce ExactTarget Marketing Cloud (a client of Convince & Convert ). We have more marketing capability and capacity than ever, but paradoxically less certainty than ever.

Planning 142

Planning Marketing Budget Creation Budget Programs Paid Content 142

Martech

JULY 23, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are you ready for embracing change as the new constant? You’re going somewhere with this new marketing technology. Chris Wood, Editor. Additional editing features.

Paid Content 125

Paid Content CMS Development Enterprise Management Marketing Automation Services 125

Launch Marketing

APRIL 10, 2019

Software and Software as a Service (SaaS) marketing is, not surprisingly, garnering more attention as spending on SaaS continues to rise across companies of all sizes. In this post, we look at four factors and best practices in software and SaaS marketing that help companies and solutions rise above the rest.

Marketing Automation Services 48

Marketing Automation Services Paid Content Software Paid Search Agency 48

Customer Experience Matrix

AUGUST 22, 2013

One of these categories is systems for B2B lead scoring. The models are applied to new records as they enter a client’s system, creating scores that are returned to marketing automation and CRM to use as those systems see fit. Features will probably converge as vendors extend their products to attract more clients.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

distribion

NOVEMBER 9, 2016

Email marketing consistently ranks among the highest ranking channels producing revenue and a strong return on investment. We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver.

Stats 79

Stats Email Marketing Trends Work Management 79

LeadSquared

DECEMBER 2, 2020

The use of gated content is a tried-and-tested tactic for over a decade now, and many expert marketers still vow by it. The following are the most popular categories of videos on YouTube. If your product/services fall in any of these categories, start leveraging the power of video-content right away! Content marketing and SEO.

Paid Content 52

Paid Content Lead Generation Sales Qualified Leads Lead Scoring 52

Webbiquity

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge. You can download the executive summary for free (or pay $400 for the full report ).

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100