Launch Marketing

SEPTEMBER 7, 2022

The number of content planning and marketing tools available to B2B marketers today is larger than ever. Some technologies help you create content, some help distribute content and others help you measure the effectiveness of content. Content Planning Tool: Moz.

Planning 104

Planning Paid Search Agency B2B Marketing Effectiveness 104

Industrial Marketer

JANUARY 26, 2022

As the industrial buying journey has become more elongated and complex, and more buyers are doing a majority of their research online before engaging with companies, solid content planning has become an essential starting point for industrial marketing.

Planning 98

Planning Content Paid Search Agency Marketing & Strategy 98

Marketing Insider Group

DECEMBER 12, 2017

What do the leading content marketing experts in financial, professional services and technology firms do differently when it comes to content planning? Last year we published the Value of B2B Thought Leadership Survey, which unearthed some real surprises in how C-suite executives view and use thought leadership content.

Planning 166

Planning B2B Thought Leadership B2B Marketing Thought Leadership 166

DivvyHQ

JANUARY 6, 2022

There’s a misconception that media planning isn’t in the content marketing wheelhouse. However, that doesn’t mean that a content marketing team shouldn’t understand this role, and play a role in the process. Enterprises often leave this to agencies or have dedicated in-house staff.

Media Plans 92

Media Plans Planning Content Marketing Paid Search Agency 92

Sharpspring

AUGUST 3, 2021

Plan Your Content Marketing Strategy. Unfortunately, knowing how to effectively plan your content marketing strategy is an important skill that stresses many people out everyday. Content marketing strategy is one of the most important components of a digital launch. I always do.

Planning 145

Planning Marketing Strategy Marketing & Strategy Content Marketing 145

Content Standard

SEPTEMBER 27, 2021

Content is no longer a marketing tactic; it’s brand currency. Over the last several years, we’ve seen the lion’s share of the buyer’s journey go digital, transforming the customer experience into a content experience. We call this asset-centric marketing. What Is the Content Ecosystem Model?

Lead Ranking 121

Lead Ranking Planning Enterprise Management Marketing Plans 121

Tomorrow People

MARCH 13, 2018

Having well designed content isn’t good enough. You need to have an excellent digital content distribution strategy and your marketing agency has the experts who can help. A generation ago, digital was a rounding error in marketing budgets, with success measured in hundreds of pageviews rather than millions of customers.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Search Engine Journal

OCTOBER 11, 2021

Learn how to create a content marketing plan that's tied not just to your objectives, but also to what your customers need in this guide. The post How to Create the Ultimate Customer-First Content Marketing Plan appeared first on Search Engine Journal.

Planning 135

Planning Marketing Plans Content Marketing Content 135

Litmus

JANUARY 7, 2022

“Small but mighty” is the perfect way to describe most content teams. A 2020 Content Marketing Institute study found that a third of B2B teams don’t have a dedicated content team at all and 52% of B2C companies have a content department of one. 69% of top-performing B2B content teams have a documented strategy.

Planning 71

Planning Template Marketing Plans SWOT 71

nDash

AUGUST 2, 2022

Is your health technology company publishing content online, but you aren’t seeing any results? Do you have a health tech content marketing plan in place? If you aren’t sure how your health tech digital marketing is producing ROI, then a few tips might help. What Is a Health Tech Content Marketing Plan, Anyway?

Planning 52

Planning Marketing Plans Effectiveness Content Marketing 52

The Mx Group

FEBRUARY 9, 2024

Here’s how to sustain an event-aligned content strategy long after everyone goes home. Events are a big deal for associations.

Planning 71

Planning Content Marketing Content Marketing & Strategy 71

Content Marketing Institute

FEBRUARY 17, 2021

Now that so many content marketers run their own media channels, they also must be media planners. Learn what that means, how to strike across paid, earned, owned, and shared channels, and more in this edition of Marketing Makers. Continue reading → The post What Is Media Planning – and Why Should Content Marketers Care?

Media Plans 131

Media Plans Planning Video Marketing Content Marketing 131

Search Engine Journal

JULY 6, 2021

You're creating great content, and starting an affiliate program can help boost sales and generate leads for your business. The post How to Plan an Affiliate Marketing Strategy for Content Creators appeared first on Search Engine Journal. Here's how.

Planning 124

Planning Marketing & Strategy Marketing Strategy Content 124

Marketing Insider Group

DECEMBER 12, 2016

As the year 2016 winds to a close, it is yet again time to fine-tune or create a unique content marketing plan for your business in the year 2017. Your marketing needs are as real and urgent as those of any multinational, […]. Running a small or medium sized enterprise can be a really tough affair.

Planning 100

Planning Content Marketing Content Advertising Mediums 100

Content Marketing Institute

SEPTEMBER 4, 2019

Not all of us control our brand’s content strategy. Our job is to develop the tactical plan – policies, processes, resources, and task-related decisions. Continue reading → The post Got a Plan? Content Marketing Success Demands It appeared first on Content Marketing Institute.

Planning 95

Planning Demand Content Marketing Content 95

Terkel Marketing

JANUARY 8, 2023

How Do You Write a Content Marketing Plan? From starting with the verbal brand identity to creating evergreen content, here are eight answers to the question, “What are the most helpful items to include in a content marketing plan?” The post How do you write a content marketing plan?

Planning 40

Planning Marketing Plans Content Marketing Content 40

Hinge Marketing

MAY 20, 2019

Content marketing is changing the way professional services are bought and sold. And educational content is the new currency of the professional services marketplace. Content marketing is the strategy that turns that content into profits. Traditional Marketing 101. Content Marketing—A Better Way.

Planning 92

Planning Marketing Plans Service Content Marketing 92

DivvyHQ

MAY 16, 2019

As a content marketer, you know that the road from idea to completed content can have twists and turns. That’s the essence of content planning, and to get to that destination, you’ll need a robust content planning framework. But nobody said content planning was easy.

Planning 94

Planning Content Marketing ROI Content 94

Content Marketing Institute

FEBRUARY 27, 2019

Timing content marketing to a special day often is a good idea. You catch the peak of the interest in a topic and amplify your content assets in a more effective way. Continue reading → The post Step-by-Step Planning for Well-Timed Content Marketing Campaigns appeared first on Content Marketing Institute.

Planning 107

Planning Campaigns Content Marketing Content 107

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Social Media 306

Social Media Stats Marketing Report Paid Search Agency 306

Marketing Insider Group

AUGUST 24, 2015

Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. How do you know if the content you’re producing will reach your target audience and generate more leads or sales for your business? Step # 1 : Get Buy-in For Your Plan.

Planning 100

Planning Marketing Plans Content Marketing Buyer Personas 100

Marketing Insider Group

JANUARY 8, 2024

With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth. The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Influitive

DECEMBER 20, 2016

Two years ago, Mark Schaefer, a five-time best-selling author and Professor at Rutgers University, controversially wrote that most content marketing plans were not sustainable strategies.

Planning 100

Planning Marketing Plans Content Marketing Content 100

Inbox Insight

JANUARY 22, 2019

Part 3 of our B2B marketing planning mini series, this article tackles the Marketing Strategy stage of the B2B Marketing Plan. Content Plan (Roadmap): Documented processes and workflows required to deliver the content strategy. The B2B Content Marketing Strategy.

Planning 65

Planning B2B Marketing Marketing Plans B2B 65

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Or in the words of Ben Franklin , “If you fail to plan, you are planning to fail!” Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential.

Social Media 310

Social Media Social Marketing Planning Tips 310

Marketing Insider Group

AUGUST 5, 2015

Well, if that is the case then we should stop being stupid with our content marketing planning. Too many brands have an enthusiastic, scattershot and complex approach to their digital and content go-to-market strategy. Sales, marketing and content creation have converged.

Planning 100

Planning Marketing Plans Content Marketing Tips 100

Trade Press Services Newsletter

MARCH 7, 2024

While the process is unique to each author, the path to success requires careful planning and execution. Authors can transform their dreams into reality by focusing on strategy, writing, editing, production, and marketing. Writing, developing, distributing, and marketing a book requires an investment of time and resources.

Paper 311

Paper Thought Leadership Planning Storytelling 311

Roketto

JUNE 5, 2020

What makes a good content marketing strategy? Is it a great idea for a webinar? Some solid blog post topics? A hilarious ad on social media that hopefully goes viral?

Planning 83

Planning Webinar Metrics Marketing & Strategy Marketing Strategy 83

Marketing Insider Group

SEPTEMBER 12, 2016

So you’ve just gotten the green light from the leadership team to launch a content marketing program. The post How To Launch A Successful Content Marketing Plan In 6 Weeks appeared first on Marketing Insider Group. But there’s a problem: they want you to do this within the next month or so.

Planning 100

Planning Marketing Plans Content Marketing Content 100

Webbiquity

JULY 30, 2020

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel, it’s vital to start with a comprehensive event marketing plan.

Planning 331

Planning Event Marketing Marketing Plans Blast Campaigns 331

ClearVoice

OCTOBER 1, 2020

Like any other part of business strategy, content marketing is an ever-changing dialogue. In fact, part of the task of a freelance marketing wordsmith is to ebb with the flows and provide smart tactics for responding to current events. And it’s given content marketers a runway to become an instrumental member of the team.

Planning 59

Planning Marketing Plans Content Marketing Content 59

Convince & Convert

MARCH 12, 2013

By now most of us content marketers have heard of, and probably already started using, Vine , the new app from Twitter that allows users to easily produce and share six-second videos. When it comes to adding the new tool to our content marketing toolbelt, how do we avoid misusing Vine ? Clipped via iTunes.

Planning 148

Planning Video Marketing Content Marketing Paid Search Agency 148

Schubert B2B

NOVEMBER 6, 2018

When creating a B2B marketing plan, you need to determine the best integrated tactics to capture the attention of your buyers. Long-form content, like articles and white papers, written by your subject matter experts demonstrate knowledge of your target industries and the challenges that your products can help to solve.

Planning 76

Planning Marketing Plans B2B Marketing Advertising Agencies 76

Canadian Marketing Association

DECEMBER 13, 2018

As B2B marketers, our brand’s calendar should be no different. Successful content marketing needs a blueprint, a timeline and consistency. Having a marketing strategy for the year will maintain focus for everyone from sales, finance, leadership and marketing. Plan your blueprint. Why it matters.

Planning 48

Planning B2B Thought Leadership Content Marketing Word of Mouth 48

Top Rank Marketing

MAY 14, 2018

The current environment we operate in as marketers is a competitive one. In this spirit, we’ve partnered with our clients and friends at DivvyHQ to whip up a new 2018 Content Planning Survey , and we’d love your input. The key to an effective editorial plan is committing to a publishing cadence.” What’s Inside the Survey.

Planning 52

Planning Customer Surveys Marketing Plans Content Marketing 52