Martech

MAY 3, 2023

Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Does the vendor seem to understand our business and our marketing needs? Will it manage the page relationship and directional recommendations?

Enterprise Management 97

Enterprise Management Digital Asset Management Work Management Marketing Management 97

Varicent

MARCH 24, 2022

Ask any sales manager their most important job, and they’ll likely answer, “Hitting target.”. The smart ones will answer by adding, “Securing the sales pipeline to hit the target after that.”. What Exactly Is a Sales Pipeline? The Stages of Sales Pipeline. What’s the Importance of a Sales Pipeline?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. But the long-running effects of digital disruption, coupled with the sudden shock of COVID-driven remote work, have changed the game.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

The Point

FEBRUARY 28, 2023

In uncertain economic times, Market Development Funds (MDF) can be a precious resource for channel partners (resellers, distributors, ISVs) looking for budget to fund sales and marketing activity. By some measures, that may add up to $15 billion of unspent marketing budget every year in the US alone. Define your message.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

InsightSquared

MARCH 6, 2018

Sales operations has been around for quite some time, but lately the function has been gaining momentum. Instead of behind-the-scenes sales support, sales ops now acts as a strategic partner for sales VPs and leadership. Start building out your sales operations department by hiring someone to own your CRM.

Top of Funnel 299

Top of Funnel Ad Building Work Management CRM 299

Salesforce Marketing Cloud

FEBRUARY 19, 2024

What you need is an easy-to-understand sales playbook to guide your team to victory. We’ll walk through everything you need to know to create the right mix of winning plays that guide your sales team to big wins. What you’ll learn What is a sales playbook? Learn more What is a sales playbook?

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

Sales great Zig Ziglar once wrote, “If you aim at nothing, you will hit it every time.” ” That’s the struggle of every team without clear sales targets: no clarity, no progress, no growth. See how it works What are sales targets? Why are sales targets important? But will they?

Cross-Selling 116

Cross-Selling Budget Programs Training Forecasting 116

ClickZ

OCTOBER 1, 2020

30-second summary: There are plenty of software options to help process subscription sales, for small, medium and large companies. The software you ultimately choose needs to fit your company and your sector. Sales and Marketing teams need systems that help them sell a new way. Beyond start ups.

Enterprise Management 122

Enterprise Management Work Management Marketing Management Budget Programs 122

SocialPilot

FEBRUARY 29, 2024

Social media is indeed a powerful tool to achieve various marketing objectives like reaching a wider audience, increasing brand awareness, fostering customer engagement, and cost-effectively generating leads. We will help you navigate the murky waters of social media management pricing models.

Enterprise Management 52

Enterprise Management Work Management Social Media Marketing Management 52

Hubspot

JULY 25, 2023

Like many disciplines, sales teams everywhere are trying to understand what role artificial intelligence will play in their industry. It’s here, and it’s already changing sales as we know it. Whether you’re skeptical, curious, or fully on board, it’s important to educate yourself about how sales reps are using AI.

Marketing AI 59

Marketing AI Creativity Top of Funnel Work Management 59

Outreach

OCTOBER 29, 2021

Understanding what works and what doesn’t within the sales process can be complex for any sales team. In order to gain an accurate picture of progress and better manage performance, organizations need a sales pipeline. What is a sales pipeline? A sales pipeline is not a sales funnel.

Top of Funnel 98

Top of Funnel Work Management Marketing Management Ad Building 98

Rev

AUGUST 30, 2023

A disorganized sales process. That’s why sales enablement can be an invaluable tool to help you navigate the choppy waters ahead and build a more efficient sales department. What is the goal of sales enablement? Are they investing in a new sales process or customer service platform?

Practices 78

Practices Work Management Marketing Management Best Practices 78

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Moreover, they can complement your other marketing strategies in substantial ways. Then, process it using data analytics.

Email Marketing 171

Email Marketing Work Management B2B Marketing Marketing Management 171

Hubspot

SEPTEMBER 12, 2018

The more control and visibility you have into your sales pipeline, the more revenue you’ll bring in. Growing a healthy pipeline is possible through careful assessment and management. Growing a healthy pipeline is possible through careful assessment and management. How to Build a Sales Pipeline. Sales Pipeline Metrics.

Top of Funnel 101

Top of Funnel Forecasting Marketing Proposals Work Management 101

Contently

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. For marketers, this means a few things are about to change. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024.

Top of Funnel 174

Top of Funnel Content Marketing Planning Work Management 174

Hubspot

AUGUST 24, 2023

Imagine a sales representative who never sleeps, never gets tired, and possesses an uncanny ability to analyze vast amounts of data in seconds. This is the promise of AI sales reps, and their potential to revolutionize the sales industry is undeniable. The application of generative AI in sales is diverse.

Marketing AI 57

Marketing AI Allocation Work Management Lead Scoring 57

Onalytica B2B

MARCH 17, 2017

Back in January we published a post on the ‘ 5 Most Common Reasons why Influencer Marketing Fails ‘, identifying “lack of understanding from senior management” as a prevalent reason. 1 Be factual, not anecdotal. 2 Have self belief.

Work Management 235

Work Management Marketing Management Planning Tips 235

Contently

OCTOBER 19, 2018

” That question was lobbed at me—politely—by Contently’s senior sales director when I sat in on his departmental training. In his defense, I had been tucked in the corner of the conference room while he doled out advice to our newest sales development representatives (SDRs), scribbling ominously in my notepad.

Top of Funnel 167

Top of Funnel Work Management Marketing Management B2B Thought Leadership 167

accelerate agency

SEPTEMBER 10, 2021

Like everything else, sales have gone online, and that’s especially true for the SaaS industry. In the following article, we’re going to give you all the details and tricks you need to finetune your SaaS sales game so you can make sure you’re selling your SaaS product in the best way possible. What Is the SaaS Sales Process?

Enterprise Management 78

Enterprise Management Process Lead Ranking Work Management 78

Martech

DECEMBER 18, 2023

Artificial intelligence is rapidly transforming marketing operations. Let’s explore the current marketing applications of AI in CRMs and how you can best position your teams to capitalize on this disruptive innovation. Almost one in five executives are using or testing out AI to improve their marketing processes this year.

Marketing AI 114

Marketing AI Work Management Marketing Management Automation 114

Hinge Marketing

DECEMBER 17, 2021

Sales and marketing team alignment makes a lot of sense, and in most small-sized professional services firms, they go hand-in-hand. But as companies continue to grow, it’s not uncommon for sales and marketing to fall out of sync, and this can lead to significant losses in visibility, profitability, and growth. .

Work Management 96

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 96

TrustRadius Marketing

OCTOBER 21, 2022

Your HR department must work smoothly so you can strengthen your company relationships. The right HR software solution can improve your workplace environment tremendously. The biggest issue is the software selection process and how to find one to meet your business needs. . What is HR Software?

Enterprise Management 75

Enterprise Management Work Management Marketing Management Budget Programs 75

MarketJoy

JULY 22, 2022

Why is creating an effective sales pipeline a nightmare for some businesses? After you read this short article, you will have a full understanding of how to build a robust sales pipeline. A sales pipeline plays an important role in any successful business. Most B2B marketers struggle with lead generation.

Ideal Customer Profiles 111

Ideal Customer Profiles Effectiveness Work Management Marketing Management 111

Seismic

NOVEMBER 3, 2022

This is why sales enablement tools are so beneficial to the financial services industry. In this post, we’ll take a look at three ways a modern sales content management system can help firms improve operational effectiveness and client engagement. Instead, the entire process takes place within the platform.

Work Management 52

Work Management Marketing Management Content Case Study 52

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

That may seem like quite a hurdle, but we’ll show you how to build a healthy sales pipeline, step by step. Table of Contents What is a sales pipeline? Why is a sales pipeline important? How do sales pipelines work? What are the stages of a sales pipeline? How do you build a healthy sales pipeline?

Top of Funnel 59

Top of Funnel Work Management Marketing Management Ad Building 59

Hubspot

JANUARY 17, 2023

If you have an interest in tech — and an even greater interest in helping people — a career in tech sales could be a smart move. Here, we'll cover the basics of tech sales, the pros and cons of working in this industry, and how you can kickstart a career in tech sales in 2023. What is tech sales? IT services.

Work Management 80

Work Management Marketing Management Sales Qualified Leads Startups 80

Pam Didner

OCTOBER 15, 2022

Let’s start with the basics of tech event management. In addition, there are digital elements such as hotel blocks, event layout planning, event promotions, the registration process, event apps, and even your event theme, as well as creative design. Bringing events to life is stressful and tedious work. Start with a plan!

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

ATAK Interactive

JULY 21, 2020

82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. This is where sales enablement comes in. In fact, 74% of buyers choose to move forward with the sales rep that was the first to share value and insight. What is Sales Enablement?

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Hubspot

AUGUST 18, 2020

Sales content is serious business. This same report found 95% of sales reps want access to content and collateral that can help them sell more. In other words, buyers want the right information exactly when they need it, and sales reps want to provide it to them. So what’s the problem?

Process 91

Process Work Management Marketing Management Template 91

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. We regularly update our list of the top pharma event management companies.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

B2BMarketing.net

MAY 13, 2024

So, marketer, you have this terrific, game-changing idea that in 2024, your business really needs to devote a good deal of time, budget and resources to strengthening, even repositioning, your corporate brand. Management knows you, they trust you, but this is about establishing their trust in the authority you bring to this subject.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Multi-Touch Attribution 52

Valasys

JULY 22, 2020

Sales pipeline management is one of the most important responsibilities of B2B teams that marketers should learn to help the salespeople effectively and efficiently move the sales forward. Each stage of the sales pipeline is somehow aligned with the sales process.

Work Management 52

Work Management Marketing Management Top of Funnel Lead Qualification 52

Hubspot

DECEMBER 13, 2023

When I think about different types of sales calls, some of the first terms that come to mind are terms like warm calling or cold calling. Sales professionals not only convert prospects into buyers, they hold the power to negotiate, upsell, and even problem-solve after the initial purchase is made.

Work Management 72

Work Management Marketing Management Cross-Selling Budget Programs 72

ATAK Interactive

JULY 21, 2020

82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. This is where sales enablement comes in. In fact, 74% of buyers choose to move forward with the sales rep that was the first to share value and insight. What is Sales Enablement?

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

seo.co

APRIL 28, 2021

Most marketing efforts only focus on top-of-funnel leads. This means that leads are not being properly moved through the funnel and on to the next stage of conversion. The marketing funnel must be addressed from a multi-staged approach and not an in and out approach. Yet, the top of funnel gets all the attention.

Top of Funnel 99

Top of Funnel SEO Work Management Lead Scoring 99

ActiveDEMAND

MARCH 10, 2021

Writing your first client proposal as a new digital marketing agency can be daunting, but they’re simpler than you might think. Great proposals. If your agency is fun and informal, your proposal should be fun and informal (but still cover your ass). For any high-value proposal, a title page of some kind is expected.

Marketing Proposals 60

Marketing Proposals Paid Search Agency Advertising Agencies Marketing Agencies 1 60

Salesforce Marketing Cloud

OCTOBER 22, 2021

If you’re running a successful B2B company, your sales operations (sales ops) crew is likely the unsung hero of your sales process. Business leaders sometimes make the mistake of seeing sales operations (increasingly known as revenue operations) as a cost instead of a potential revenue driver.

Top of Funnel 98

Top of Funnel Marketing AI Work Management Marketing Management 98