ActiveDEMAND

MARCH 10, 2021

Writing your first client proposal as a new digital marketing agency can be daunting, but they’re simpler than you might think. Great proposals. If your agency is fun and informal, your proposal should be fun and informal (but still cover your ass). For any high-value proposal, a title page of some kind is expected.

Marketing Proposals 60

Marketing Proposals Paid Search Agency Advertising Agencies Marketing Agencies 1 60

Litmus

JUNE 15, 2022

We’re looking for email pros with presentation experience to share insights, top tips and answer live questions from the email community at Litmus Live 2022. This year’s premier email marketing event is fully virtual on October 25th and 26th (8am to 5pm CT). Campaign measurement, management and testing. Omnichannel marketing.

Marketing Proposals 89

Marketing Proposals Work Management Deliverability Thought Leadership 89

Marketing Insider Group

JULY 29, 2021

Here are the ideas we’ll cover: Interactive Presentations. Solution Breakout Rooms. Interactive Presentations. Make “wow” presentations by creating interactive slides with animations, videos , and other design elements. Solution Breakout Rooms. Allow selected attendees to make short presentations during your event.

Conference 344

Conference Webinar Metrics Advertising Agencies Work Management 344

Sprout Social

MARCH 5, 2024

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications.

Resources 102

Resources Enterprise Management Work Management Marketing Management 102

Onalytica B2B

MARCH 17, 2017

Back in January we published a post on the ‘ 5 Most Common Reasons why Influencer Marketing Fails ‘, identifying “lack of understanding from senior management” as a prevalent reason. 1 Be factual, not anecdotal. While you can be optimistic and outline the best case scenario, keep it realistic.

Work Management 235

Work Management Marketing Management Planning Tips 235

Customer Experience Matrix

NOVEMBER 9, 2015

It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Hinge Marketing

DECEMBER 17, 2021

Sales and marketing team alignment makes a lot of sense, and in most small-sized professional services firms, they go hand-in-hand. But as companies continue to grow, it’s not uncommon for sales and marketing to fall out of sync, and this can lead to significant losses in visibility, profitability, and growth. .

Work Management 93

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 93

Tomorrow People

DECEMBER 13, 2018

“ Content is king, but knowing what to produce, and what to do with it, is what will keep it upon its throne ”, says Ian Heathcook, commerical and marketing director at Griffiths Waite. Much of our focus is on creating the right content to appeal to our B2B customers , but the tips here will be applicable to nearly every marketer.

Work Management 179

Work Management Marketing Management Service Trends 179

chiefmartech

MARCH 30, 2019

Our MarTech conference in San Jose kicks off this week, but we’re already hard at work on planning our next event in Boston, September 16-18. Previous MarTech agendas have been intentionally eclectic, with a wide variety of themes and presentation formats — because the field of martech has emerged in a highly eclectic fashion.

Work Management 57

Work Management Marketing Management Marketing Budget Planning 57

Pam Didner

OCTOBER 15, 2022

Let’s start with the basics of tech event management. Bringing events to life is stressful and tedious work. If something goes wrong, attendees and management notice right away. However, I know many event managers thrive on managing complex events. Event management is teamwork. Start with a plan!

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Content Standard

APRIL 19, 2024

In this episode of Content Disrupted, Tamsen Webster, Founder and Chief Message Strategist of The Message Design Institute, shares the power of the Red Thread Method in brand marketing, revealing why traditional marketing messages fail and what you can do to craft distinctive brand narratives that your customers can’t ignore.

Enterprise Management 93

Enterprise Management Design Work Management Brand Identity 93

ClearVoice

MARCH 15, 2023

If you’re a marketing manager , it goes without saying that you take on a lot of tasks. You’re in charge of generating demand for your company’s products or services. You’re also responsible for keeping abreast of marketing trends. You know that content strategy is vital to marketing efforts.

Work Management 52

Work Management Marketing Management Cost Service 52

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. We regularly update our list of the top pharma event management companies.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Webbiquity

NOVEMBER 16, 2021

Although there are a number of marketing dashboard tools out there, reporting marketing results is still a painful process. This is especially true for marketers in small to midsized companies and the agencies and freelancers who work with them. Sparrow is a data and reporting platform for marketers. The Product.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

Varicent

MARCH 24, 2022

Ask any sales manager their most important job, and they’ll likely answer, “Hitting target.”. In sales, the hard reality is that a successful salesperson is also a successful sales pipeline manager, although there’s no award for best pipeline generator at the annual sales kick-off. Best Practices for Sales Pipeline Management.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Tomorrow People

JUNE 14, 2022

Competing within an existing market is not always easy. After all, it would be far too time-consuming and costly to compare all your marketing activities against every possible competitor at once. If you’re working for a new startup, the obvious picks for competitive benchmarking are the industry ‘winners’.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Valasys

APRIL 8, 2024

Crafting a Google Ads proposal tailored for a small local business requires a strategic approach that aligns the power of digital marketing with the unique objectives of the client. As a business owner, showcasing your professional expertise and commitment to delivering tangible benefits can set your proposal apart.

Paid Search Agency 40

Paid Search Agency Marketing Proposals Google Ads 40

Martech

AUGUST 5, 2021

When selecting vendors or services firms, martech buyers ask for references often, but check them rarely. Perhaps you believe you already learned enough from your peers, or perhaps you trust your gut instincts on a platform or vendor. Most vendors will give you a list of customers you can call.

Enterprise Management 112

Enterprise Management Work Management Marketing Management Budget Programs 112

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. Dig deeper: Does ChatGPT pose an existential threat to marketers?

Marketing AI 134

Marketing AI Enterprise Management Paid Search Agency Work Management 134

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Marketing AI 119

Marketing AI Lead Ranking Work Management Lead Scoring 119

Webbiquity

JUNE 8, 2021

Developing a concise, productive, balanced marketing budget usually always involves allocating limited funding—especially if that budget is for a startup or small business. Effectively budgeting for your marketing practices can help. The Benefits of a Properly Planned Marketing Budget. A Simple Guide to Marketing Budget Design.

Small Business Marketing 136

Small Business Marketing Budget Programs Marketing Budget Marketing Budget Creation 136

Engagio

OCTOBER 16, 2017

We walked through the essential elements of a good internal selling presentation; then we gave you a presentation you can use to help convince your team of the power of ABM. In part 3, you’ll learn how to evaluate the myriad of ABM vendors in the B2B space so you end up with the best solution that meets your needs.

Work Management 54

Work Management Marketing Management Marketing Automation Services Account Based Marketing 54

Customer Experience Matrix

NOVEMBER 16, 2011

My last two posts (not counting this morning’s detour into Marketo-land) described common errors marketers make when selecting marketing automation systems. I see two reasons: Marketers are like everybody else. Today’s marketers buy that way too. Today’s marketers buy that way too. Marketers are marketers.

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

Salesforce Marketing Cloud

FEBRUARY 19, 2024

This information helps sales reps understand and empathize with potential customers’ challenges and pain points and form personalized solutions. Product information A thorough overview of your products or services should also be included, showcasing features, benefits, pricing, and competitor analyses.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Martech

AUGUST 28, 2023

Unfortunately, it’s a recipe for bifurcated data and reporting, duplication of effort and — dare I say — an ineffective solution. For martech to be successful, you need cross-functional alignment and support for the solution. To implement, manage and maintain new martech solutions, I recommend the following.

Work Management 98

Work Management Peer-to-peer Marketing Management Tips 98

Vision Edge Marketing

FEBRUARY 8, 2022

We’ve poured tremendous effort and energy into responding to prospective customers’ requests and framing up a proposal. B2B market deals often entail a consultative approach, involve multiple people from both the buyer and seller organizations, all around a relatively complex solution. We’ve all been there. Is it real?

Forecasting 193

Forecasting Lead Ranking Lead Scoring Marketing Proposals 193

Content Standard

APRIL 16, 2024

With advertising costs continuing to rise, marketers are leaning again into SEO as a more sustainable and cost-effective solution to overshadow the competition, grow brand awareness, and feed the digital funnel. In fact, 90 percent of enterprise marketers reported SEO as a key focus in 2023 and beyond, according to BrightEdge.

Marketing AI 100

Marketing AI SEO Lead Scoring Lead Ranking 100

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Craftmanship

MARCH 12, 2020

Great content can build brand stature and increase market awareness, but in my experience, neither of those achievements necessarily delivers the type of market engagement that results in new accounts or revenue growth. Pull-based content marketing is a shotgun approach. How Unsolicited Pitch Letters Work.

Work Management 130

Work Management Marketing Management Content Marketing Blast Campaigns 130

Salesforce Marketing Cloud

JULY 18, 2023

Kristen Handler , senior account manager, Red Argyle Dear Kristen: Convincing CFOs that your deal is a win doesn’t come down to persuasive language or sexy pitches. When they review proposals at the end of the sales process, they want to know that your product makes financial sense. How do I get CFO buy-in so my deals close?

Work Management 52

Work Management Marketing Management Marketing Proposals Case Studies 52

Salesforce Marketing Cloud

JULY 18, 2023

Kristen Handler , senior account manager, Red Argyle Dear Kristen: Convincing CFOs that your deal is a win doesn’t come down to persuasive language or sexy pitches. When they review proposals at the end of the sales process, they want to know that your product makes financial sense. How do I get CFO buy-in so my deals close?

Work Management 52

Work Management Marketing Management Marketing Proposals Case Studies 52

B2B Marketing Directions

JULY 9, 2022

Source: Rosenfeld Media, LLC It's been crystal clear now for several years that marketing and technology have become deeply entwined, and that the number of marketing-related technologies has been growing at an exponential rate. The 2022 version of the graphic includes nearly 10,000 technology solutions.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

ClickZ

APRIL 16, 2020

30-second summary: Marketers can incorporate AR into their proposed business plan of action to enhance the way the company operates and give it more publicity. The action plan as it is also called outlines how a business will be operated and managed. AR can be used to offer augmented shopping experiences to customers.

Planning 127

Planning Work Management Marketing Management Paid Search Agency 127

Hinge Marketing

JUNE 24, 2019

Today’s professional services firms face challenges from many directions. Increased competition and commoditization of services put downward price pressure on services even as talent shortages drive up costs. And the advent of artificial intelligence and automation threatens to undermine some firms’ core service offerings.

Pricing 92

Pricing Price Lead Ranking Work Management 92

Adobe Experience Cloud Blog

NOVEMBER 4, 2019

Exploring how you can you can unleash your marketing potential is the difference between being a good marketer or a great marketer. Technology can help you to become a better marketer in lots of ways; it all depends on just how you want to flourish: Do you need a tool that’ll free up time so you can take a course?

Work Management 112

Work Management Marketing Management Budget Programs Trust Marketing 112

Outreach

OCTOBER 29, 2021

Understanding what works and what doesn’t within the sales process can be complex for any sales team. In order to gain an accurate picture of progress and better manage performance, organizations need a sales pipeline. And because sales people already have a lot on their plates—e.g., A sales pipeline is not a sales forecast.

Top of Funnel 98

Top of Funnel Work Management Marketing Management Ad Building 98