Tomorrow People

JUNE 14, 2022

Competing within an existing market is not always easy. After all, it would be far too time-consuming and costly to compare all your marketing activities against every possible competitor at once. If you’re working for a new startup, the obvious picks for competitive benchmarking are the industry ‘winners’.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Hubspot

APRIL 1, 2021

Whether you want to start a company, pitch a new product, or perhaps you just want your business to use a new project management tool. To develop a business case, you'll need to write several key components, including a proposal, strategy, budget, SWOT analysis, and project plan. Will these risks present opportunities?

SWOT 83

SWOT Business Marketing Proposals Budget Programs 83

The Effective Marketer

MAY 27, 2015

Competitive Battle Cards (BTW I’ve seen them spelled together, battlecards, and separate – battle cards) are a staple of product marketing. So for the purposes of this post I will focus on the marketer or product marketer that has been tasked with coming up with a competitive analysis to help sales. Presentation.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

Hubspot

NOVEMBER 19, 2020

Is there an opportunity to increase market penetration? However, one of the often overlooked ways to strengthen your gross sales is a purposeful, well-researched, and expertly executed market development strategy. What is market development? How to Create a Market Development Strategy.

Planning 101

Planning Template Marketing Strategy Marketing & Strategy 101

Webbiquity

OCTOBER 20, 2020

A marketing communication plan is an essential document for bringing in new clients and to communicate strategy to your in-house marketing team. Here’s an eight-step guide for creating a marketing communication plan that will align your internal agency marketing team and help you attract more clients.

Planning 239

Planning Ideal Customer Profiles SWOT Paid Search Agency 239

ClearVoice

MARCH 11, 2020

There is an undeniable freedom in working for yourself —but with this flexibility comes the opportunity to forget about progression. When you’re reporting to a client, they always want to know the impact of your work. But those lofty, bucket-list hopes aren’t relevant to your day-to-day work right now. M is for Measurable.

Examples 80

Examples Work Management Class Paid Search Agency 80

Hinge Marketing

JUNE 5, 2017

Any firm that wants to succeed needs a marketing plan. The alternative is a haphazard, start-and-stop, inefficient effort that wastes time and money – two valuable resources no professional services firm can afford to squander. This is a lesson we have learned after many years of working across these fields.

Work Management 98

Work Management Marketing Budget Planning Marketing Management 98